Feeling good is always a good look! At Benefit at Ulta Ames, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
21 reviews
5 stars
21
4 stars0
3 stars0
2 stars0
1 star0
AN
Alexis Nash
Dec 6, 2025
5.0
I am so picky about my eyebrows, I never let ANYONE touch them because I’ve been burned so many times. Shaye made me feel so comfortable with what she was doing by talking me through her steps. Turned out perfect and I’ve been her client for over a year now!!! Love her so much!!!
LW
Luisa Wendt
Nov 19, 2025
5.0
Shaye is phenomenal!!! She was incredibly kind, hospitable, patient. She helped me find exactly what I needed for my skin and makeup after going through a number of different products! I’m not very comfortable or knowledgeable about these products but she made it all so easy. This sweet woman makes your store a fabulous place to shop at!
AS
Aiyana Stacey
Nov 17, 2025
5.0
Shaye does a really good job and I love my brows everytime🙏 Been coming to Shaye for a year now and have never had a problem! Highly recommend!
AH
Amy Hodnefield
Nov 8, 2025
5.0
I love my brows and look forward to my spa day with Shaye! She's the best!
DB
Dreya Buerer
Oct 8, 2025
5.0
I absolutely love Shaye and she does an amazing job on all things waxing and tinting. She keeps my brows looking flawless!! Wedding ready for this weekend!! Before/after
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services are offered at Benefit Cosmetics BrowBar in Ames?
Benefit Cosmetics BrowBar in Ames offers brow shaping, brow lamination, pore pampering, wax services including brow, lip, chin waxing, and lash applications.
Do I need to make an appointment to get a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is included in the Benefit brow service?
Each Benefit brow service includes a personalized consultation, brow mapping to determine the right brow shape for you, hair removal as needed, and styling of your brows.
How should I prepare for my upcoming beauty service at Benefit Cosmetics BrowBar?
For tinting services, a 24-hour patch test is required if you've never had dye before. Avoid self-tanning for 24 hours before and after. For lamination, a patch test is also needed and you should not have had lamination in the previous 6 weeks.
What is the late policy at Benefit Cosmetics BrowBar in Ames?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, although they will try to accommodate you.
What are the store hours of Benefit Cosmetics BrowBar in Ames?
Benefit Cosmetics BrowBar is open Monday to Wednesday from 10:00 AM to 8:00 PM; Thursday to Saturday from 10:00 AM to 9:00 PM; and Sunday from 11:00 AM to 6:00 PM.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Where is Benefit Cosmetics BrowBar located in Ames?
It is located at 1505 Buckeye Avenue, STE 102, Ames, IA 50010.
What nearby stores can I visit along with Benefit Cosmetics BrowBar in Ames?
Nearby stores include Old Navy, Kmart, T.J.Maxx, Skechers, and Maurices which offer clothing and shoe shopping opportunities close to the BrowBar.
Are there any nearby car wash or automotive services near Benefit Cosmetics BrowBar?
Take 5 Car Wash, an automotive service, is located near Benefit Cosmetics BrowBar, making it convenient to get your car cleaned before or after your beauty appointment.
Can I visit insurance agencies near Benefit Cosmetics BrowBar in Ames?
Yes, nearby insurance agencies include Knapp Tedesco Insurance and Nationwide Mutual Insurance Company if you need to handle insurance matters while you are in the area.
Brand Certified Facts from Benefit Cosmetics BrowBar
This information is certified by Benefit Cosmetics BrowBar and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified April 12, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: