Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots London Colney, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Wheelchair accessible entranceAvailable
Wheelchair accessible restroomNot available
Wheelchair accessible seatingNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 7:00 PM
Sunday11:00 AM - 5:00 PM
Reviews
5.0
54 reviews
5 stars
54
4 stars0
3 stars0
2 stars0
1 star0
LL
Lara
May 2, 2026
5.0
Alicja is absolutely incredible and I had the best experience with her. She is so patient and takes so much care with her work. Thank you so much and I’m absolutely booking back in with her 💕
CC
C
Feb 12, 2026
5.0
Alicja is always friendly, helpful, and professional
AB
Anne-Marie Burn
Jan 15, 2026
5.0
My eyebrows look amazing. Alicia was incredibly helpful, friendly, and professional throughout the entire appointment. She took time to listen what i wanted and made me feel completely comfortable. I couldn't be happier with the results and will definitely be coming back.
KP
Kristina G Phillips
Dec 11, 2025
5.0
Alicja is so lovely my brows turned out amazing so happy with the results!
EL
Emilia Lishman
Jul 22, 2024
5.0
Where to start!! Amy was fantastic, she gave me the most amazing brows! I will be back again! Throughout she was gentle, professional and kind. Was so lovely to experience the service that was provided.
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services does Benefit Cosmetics Brow Bar Counter offer?
Benefit offers brow wax, brow tint, brow lamination, and brow mapping services to customize to your needs.
Do I need to book an appointment to get a brow service at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended, but walk-ins are also welcomed.
What should I do to prepare for my brow or lash tint service?
You need a 24-hour patch test before the tint service if you have never had dye or tint before. Avoid self-tanning or spray tanning 24 hours before and after your tint.
What is brow mapping and why is it important?
Brow mapping personalizes your brow shape by finding where the brow should start, arch, and end, ensuring a shape that's right for you.
What is the late policy at Benefit Cosmetics Brow Bar Counter?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer.
What are the opening hours of Benefit Cosmetics Brow Bar Counter?
Open Monday to Saturday from 9:00 to 19:00 and Sunday from 11:00 to 17:00.
Where is Benefit Cosmetics Brow Bar Counter located?
It is located inside Unit 4 Boots at Colney Fields Shopping Park, London Colney, St Albans, AL2 1AB, UK.
What payment methods does Benefit Cosmetics Brow Bar Counter accept?
They accept Apple Pay, Cash, Mastercard, and Visa.
What nearby places can I visit before or after my brow appointment at Benefit Cosmetics Brow Bar Counter?
You can visit Colney Fields Shopping Park for shopping, grab coffee at Starbucks or Costa Coffee, or enjoy a meal at Greggs or Zamzam Spice.
Is there fitness center near Benefit Cosmetics Brow Bar Counter for health-conscious customers?
Yes, PureGym London Colney and Puregym are nearby, so you can combine your beauty and fitness routines conveniently.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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