Brand Certified
Benefit Cosmetics Brow Bar Counter
4.9(153 reviews)
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Business Details
1081 Ariel Way, London,
W12 7GF, United Kingdom
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
+44 2033 712300
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
https://browbars.benefitcosmetics.com/gb/london/1081-ariel-way
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
About
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Sephora White City Westfields, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
- Requires appointmentNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Hours
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday12:00 PM - 6:00 PM
Reviews
4.9
153 reviews
5 stars
147
4 stars1
3 stars0
2 stars1
1 star
4
- IFIlizia FortunatoMay 15, 20261.0I went to the appointment on time, but the brow expert didn’t come because she was sick, and I wasn’t informed. Unfortunately, I couldn’t wait an hour and a half for another slot, so I’ll come back on Sunday. I would have appreciated being informed in advance so I could have avoided an unnecessary trip
- CNChloe NunneryMay 14, 20265.0Iffat was super lovely and helped so much going through products at benefit! Thank you so much :)
- GVGARVITA VERMAMay 4, 20261.0Worst experience ever this is my first time I visit benefit brow bar i booked and appointment around 4pm and I was there but nobody attended me there at 5 o clock one girl came and told me that I have to come 6 o clock when I reached she already left so basically my eyebrows not done I have to come back without service
- PSP SzewczykApr 19, 20265.0Such a wonderful experience, Olivia was an absolute delight and the way she did my eyebrows was honestly so great! I don't think my eyebrows have ever been this good 🙂↕️
- KKKimmyApr 15, 20265.0Sephora can be overwhelming with its wide variety of products; Alesha was very helpful and welcoming. She shade-matched my mother and me with ease, explaining our undertones and her process as she went along. I had struggled to find a foundation in the past, and Alesha went above and beyond to ensure all products were the right fit. An overall positive experience with happy customers.
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
We offer brow waxing, tinting, tweezing, lip and chin waxing, eye masks, complimentary brow mapping, and lamination services including shape and tint options.
Can I book an appointment or walk in for a brow service?
Appointments are recommended but walk-ins are accepted as well.
What is brow mapping and why is it important?
Brow mapping is a personalized technique that identifies where your brows should start, arch, and end, ensuring the brow shape suits you perfectly for optimal results.
How do I prepare for my brow tint or lamination service?
You must have a 24-hour patch test before any tint or lamination services. Avoid self-tanning or spray tanning 24 hours before and after tinting, and ensure you haven't had a brow lamination within the previous 6 weeks.
What is the late policy if I arrive late for my appointment?
If you're more than 5 minutes late, your appointment slot may be given to another customer, though we try to accommodate delays where possible.
What are the opening hours of Benefit Cosmetics Brow Bar Counter at Sephora White City?
We are open Monday to Saturday from 10:00 to 21:00 and Sunday from 12:00 to 18:00.
What payment options are accepted at the brow bar?
We accept Apple Pay, cash, Mastercard, and Visa for your convenience.
Is the Benefit Cosmetics Brow Bar Counter accessible for wheelchair users?
Yes, we have a wheelchair accessible elevator, entrance, parking, and restroom to accommodate all guests.
What nearby shopping options are available around Benefit Cosmetics at Sephora White City?
Nearby you can find popular stores like Miss Diva, Miss Selfridge, Gucci, New Look, and TK Maxx, perfect for shopping before or after your brow appointment.
Where can I grab a bite or coffee near Benefit Cosmetics Brow Bar Counter?
You can visit nearby restaurants and cafes such as Dan John London Westfield, Café de Pierre - Westfield, Krispy Kreme Westfield White City, and Twining's Tea Bar & Tea Shop for a tasty treat.
Are there other beauty and spa services nearby?
Yes, Thérapie Clinic - White City nearby offers laser hair removal, beauty, and spa services, a great option if you want to explore more beauty treatments in the area.
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