Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Kew Gardens, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 7:00 PM
Sunday11:00 AM - 5:00 PM
Reviews
5.0
24 reviews
5 stars
24
4 stars0
3 stars0
2 stars0
1 star0
SS
Shamael syeed
Jul 23, 2025
5.0
Emily was extremely kind and helpful she helped me choose the correct products for my skin
LN
Lauren Newman
Mar 1, 2022
5.0
Visited Melissa today at the Benefit counter in Boots at Kew Retail park for a brow wax and shape and eyebrow tint. Melissa was lovely… professional, polite, friendly and knowledgeable. This was my first time having any benefit treatment and first for having an eyebrow tint she talked through what I wanted and went through some different options with me. We decided to go very natural on the tint front and use a colour that was the closest match to my eyebrow hairs to give it a fuller look and I was very happy with the outcome, it just gave them a bit of life and not too much of a ‘tinted’look. The eye wax treatment was great too and exactly what I wanted. Showed my mum who I had taken out shopping and she liked them so much she wanted hers done. After finishing Chemo she found her brows didn’t grow back as before and they are so light you can’t really see them. Melissa was available to do them straight away and gave mum a subtle tint that worked brilliantly on her, she is so happy and it’s given her that little bit of confidence that she’s been missing. Tbh the brow wax is quite a bit more money than I would normally pay however, I do not resent this at all as the service was great and not rushed. We will be back. Oh and we got a little goody bag with brow samples to take home with us to try that were very much appreciated by us both! Thank you 😁😁
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
We offer brow wax, brow tint, brow lamination, lip and chin waxing, eye masks, and complimentary brow mapping.
Do I need to book an appointment to visit Benefit Cosmetics Brow Bar Counter?
Appointments are recommended, but walk-ins are also welcome.
What payment options are accepted at Benefit Cosmetics Brow Bar Counter?
We accept Apple Pay, cash, Mastercard, and Visa.
What are the opening hours of Benefit Cosmetics Brow Bar Counter?
Monday to Saturday from 09:00 to 19:00, and Sunday from 11:00 to 17:00.
How should I prepare for a brow tint or lamination service?
You must have a 24-hour patch test before receiving a tint or lamination service. Avoid self-tanning or spray tanning 24 hours before and after tinting. For lamination, ensure you haven't had the service in the prior 6 weeks.
Is the Benefit Cosmetics Brow Bar Counter wheelchair accessible?
Yes, the location has a wheelchair accessible entrance and facilities.
What nearby places can I visit around Benefit Cosmetics Brow Bar Counter?
Nearby you can find Boots, Kew Retail Park, Costa Coffee, and TK Maxx, among others, making it convenient for shopping and refreshments before or after your beauty service.
How can nearby Boots stores be helpful when visiting Benefit Cosmetics Brow Bar Counter?
Boots is co-located with the Benefit Brow Bar, providing easy access to additional beauty products and pharmacy services during your visit.
Are there cafes nearby where I can relax before or after my appointment?
Yes, there are Costa Coffee shops near the Benefit Cosmetics Brow Bar Counter, perfect for grabbing a coffee or snack.
What shopping options are available around the Benefit Cosmetics Brow Bar Counter?
Nearby shopping centers like Kew Retail Park, TK Maxx, and clothing stores such as Next and Gap offer a variety of retail experiences to complement your visit.
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