Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Stoke On Trent we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Benefit Cosmetics Brow Bar Counter
Unit 5 Ridge House Drive, Stoke on Trent, Staffordshire
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday8:30 AM - 8:00 PM
Tuesday8:30 AM - 8:00 PM
Wednesday8:30 AM - 8:00 PM
Thursday8:30 AM - 8:00 PM
Friday8:30 AM - 8:00 PM
Saturday8:30 AM - 7:00 PM
Sunday10:30 AM - 4:30 PM
Reviews
4.9
122 reviews
5 stars
118
4 stars
2
3 stars0
2 stars0
1 star
2
SW
Sinead White
Jan 22, 2026
5.0
Loved my brow wax and tint by Rania. She was lovely and confident, would highly recommended.
SH
Sam H
Dec 27, 2025
5.0
Lovely job by Jasmine!
TH
tracey Holdsworth
Sep 26, 2024
5.0
Had my eye brows waxed and omitted. Thanks Jazmine for doing a great job.
LR
Lydia Ralphs
Aug 3, 2022
5.0
I had an Eyebrow Wax & Tint, I regularly book with Lottie, who is always so attentive and caring. She is always happy to have a nice chat and she always makes me feel very comfortable. I love my brows, she gets it right every time. Thanks Lottie xx
YH
Yasmine Harvey
Mar 22, 2022
5.0
Relaxing and friendly experience getting my eyebrows waxed with the lovely Lucy today.
Always smiling and delivers exceptional service even when heavily pregnant in the heat!
Thankyou so much :) x
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
They offer brow services including brow wax, brow tint, brow lamination, and complimentary brow mapping, along with lip and chin waxing and eye masks.
Do I need to make an appointment at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended, but walk-ins are accepted.
What payment methods are accepted at Benefit Cosmetics Brow Bar Counter?
They accept Apple Pay, cash, Mastercard, and Visa.
What are the opening hours of Benefit Cosmetics Brow Bar Counter?
Monday to Friday: 08:30 to 20:00; Saturday: 08:30 to 19:00; Sunday: 10:30 to 16:30.
How should I prepare for brow tint or brow lamination services?
You must have a 24-hour patch test before a tint or lamination service; avoid self-tanning or spray tanning 24 hours before and after tinting. For lamination, no lamination in the prior 6 weeks.
Is Benefit Cosmetics Brow Bar Counter wheelchair accessible?
Yes, the location has a wheelchair-accessible entrance and restrooms.
Where is Benefit Cosmetics Brow Bar Counter located?
It is located at Unit 5 Ridge House Drive, Festival Retail Park Boots Stoke-on-Trent Festival Park, Stoke on Trent, ST1 5SJ, Staffordshire, UK.
Are there any nearby places where I can grab a coffee before or after my brow appointment?
Yes, you can visit Costa Coffee located nearby in Festival Park for coffee and refreshments before or after your brow service.
Can I do some shopping near Benefit Cosmetics Brow Bar Counter?
Absolutely, the Benefit Brow Bar is within Festival Park, near stores like Argos Stoke Festival Park, River Island, and Next, perfect for a shopping trip alongside your appointment.
What other beauty or wellness services are available near the Benefit Cosmetics Brow Bar Counter?
Nearby you’ll find Festival Park Aesthetics & Laser Clinic for beauty and laser services, and Bodyline Clinic for weight loss support, enhancing your overall wellness options in the area.
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