Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Reading, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Wheelchair accessible restroomNot available
Wheelchair accessible seatingNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • Aug 16, 2026
Certified by Benefit Cosmetics Brow Bar Counter • Aug 16, 2026
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 8:00 PM
Friday9:00 AM - 8:00 PM
Saturday9:00 AM - 7:00 PM
Sunday11:00 AM - 5:00 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on Upper Ground Level in Reading, with popular individual skus and bundles available at this location.
BOOT2092
23 items
Individual SKUS
Brow Wax
£20.00
Brow Wax
Brow Tint
£16.00
Brow Tint
Lip Wax
£12.00
Lip Wax
Chin Wax
£12.00
Chin Wax
Brow Tweeze
£15.50
Brow Tweeze
Lash Tint
£18.50
Lash Tint
Side Wax
£14.50
Side Wax
Wax and Relax Eye Mask Service
£4.50
Wax and Relax Eye Mask Service
Brow Lamination & Shape
£49.00
Brow Lamination & Shape
Good Pore Day
£35.00
Good Pore Day
Bundles
Brow Wax & Tint
£31.50
Brow Wax & Tint
Brow Lamination, Shape & Tint
£55.00
Brow Lamination, Shape & Tint
Brow Wax & Lip Wax
£28.50
Brow Wax & Lip Wax
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
£51.00
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
Lip & Chin Wax
£21.50
Lip & Chin Wax
Lash & Brow Tint with Wax
£46.00
Lash & Brow Tint with Wax
Lash & Brow Tint
£31.00
Lash & Brow Tint
Brow Tint Bundle
£67.00
Brow Tint Bundle
Brow Wax Bundle
£67.00
Brow Wax Bundle
Brow wax & tint with lash tint & lip wax
£56.50
Brow wax & tint with lash tint & lip wax
Brow wax & tint with lip wax
£40.00
Brow wax & tint with lip wax
Brow Wax & Lash tint
£34.50
Brow Wax & Lash tint
Lip Chin & sides wax (the works)
£34.50
Lip Chin & sides wax (the works)
Reviews
4.8
119 reviews
5 stars
109
4 stars
5
3 stars
2
2 stars1
1 star
2
KO
Kathleen O'Hara
May 20, 2026
5.0
Leila was amazing love my brows x
MA
Manjima Shabnam Anannya
May 1, 2026
5.0
Wonderful experience, Madie was so helpful and understanding.
RG
Rachel Gallacher
Apr 25, 2026
4.0
Leila was so helpful and chatty whilst getting my brows done. The waxing was a quick process and I left happy with the products that I also bought.
AB
Akita Bansal
Apr 22, 2026
5.0
I got my eyebrows and upper lip waxed by Madie. She was absolutely amazing! It didn’t even hurt which I was expecting it to. It was a great experience and Im going to be a regular!
AE
Abbie Eastwood
Apr 22, 2026
5.0
Madie was amazing! She did a great job at tidying up my brows for my wedding! Great for a nice chat aswell 😀❤️
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter in Boots Reading offer?
They offer brow wax, brow tint, brow lamination, lip and chin wax, eye mask, and complimentary brow mapping services.
Do I need to book an appointment or can I walk in?
Appointments are recommended, but walk-ins are accepted at Benefit Cosmetics Brow Bar Counter.
What should I do before my brow or lash tint service?
If you've never had dye or tint, you must have a 24-hour patch test before the service. Avoid self-tanning or spray tanning 24 hours before and after your tinting service.
What is Brow Mapping and why is it important?
Brow Mapping is a personalized technique that identifies where your eyebrows should start, arch, and end to create the brow shape that's right for you.
What payment options are accepted at this Benefit Cosmetics location?
They accept Apple Pay, cash, Mastercard, and Visa.
What are the opening hours of Benefit Cosmetics Brow Bar Counter in Reading?
Open Monday to Friday from 9:00 to 20:00, Saturday 9:00 to 19:00, and Sunday 11:00 to 17:00.
Is the Benefit Cosmetics Brow Bar Counter accessible for wheelchair users?
The entrance is wheelchair accessible, but there is no wheelchair accessible elevator, parking, seating, or restroom.
What nearby shopping centers can I visit before or after my appointment at Benefit Cosmetics?
The Oracle shopping center is nearby, offering various shops and grocery stores for your convenience.
Are there other beauty and spa services near Benefit Cosmetics Brow Bar Counter?
Yes, Laser Clinics UK and Lashious Beauty are close by, offering laser hair removal and additional beauty treatments.
Can I find places to eat near Benefit Cosmetics in Boots Reading?
Yes, Auntie Anne’s bakery and Santa Fe American restaurant are nearby, ideal for grabbing a bite before or after your beauty treatment.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
This information is certified by Benefit Cosmetics Brow Bar Counter and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified August 16, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: