Brand Certified
Benefit Cosmetics Brow Bar Counter
5.0(106 reviews)
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Business Details
104 Cheapside, London, Middlesex
EC2V 6DN, United Kingdom
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
+44 2072 489340
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
https://browbars.benefitcosmetics.com/gb/middlesex/london/104-cheapside
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
About
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Cheapside, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
- Requires appointmentNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Benefit Cosmetics Brow Bar Counter
104 Cheapside, London, Middlesex
EC2V 6DN, United Kingdom
Hours
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday7:30 AM - 7:30 PM
Tuesday7:30 AM - 7:30 PM
Wednesday7:30 AM - 7:30 PM
Thursday7:30 AM - 7:30 PM
Friday7:30 AM - 7:30 PM
Saturday9:00 AM - 6:00 PM
SundayClosed
Reviews
5.0
106 reviews
5 stars
105
4 stars0
3 stars0
2 stars0
1 star1
- CMChloe ManvilleApr 29, 20265.0I have been seeing Farhana for a few years now at the Cheapside Boots Benefit Counter - and she is absolutely amazing. Not only would I never let anyone else touch my brows, Farhana is just the most lovely kind person and I love seeing her for my appointments. She is a complete asset to your team!
- MWMarcia WebsterMar 6, 20265.0Farhana @ Boots Cheapside has been doing my Brows for years and she is the best. Professional, friendly and does excellent work. I don't even work in the area anymore and I still go to her. Thank you so much Farhana.
- LLLesley LawsonFeb 4, 20265.0Farhana Is consistently professional and friendly while doing a great job on my eyebrows and top lip also being knowledgeable on all the Benefit products. I think she’s great 😊
- CCCharlotte CatchpoleFeb 14, 20225.0Rosa was so lovely and sorted me out quickly on my lunch break from work!
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
Benefit Cosmetics Brow Bar Counter offers brow wax, brow tint, brow lamination, brow tweeze, lip and chin wax, eye mask, and complimentary brow mapping services.
Do I need to make an appointment to get a service at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended, but walk-ins are also accepted at Benefit Cosmetics Brow Bar Counter.
What is included in a Benefit brow service?
Each Benefit brow service includes a personalized consultation, brow mapping to determine which hairs to remove or grow, and styling your brows to achieve your desired look.
How should I prepare if I want to get a brow or lash tint at Benefit Cosmetics Brow Bar Counter?
If it's your first time having a dye or tint on hair, brows, or lashes, you must have a 24-hour patch test at the nearest Benefit location before the tint service. Avoid self-tanning or spray tanning 24 hours before and after the tinting service.
What is brow mapping and why is it important?
Brow mapping is a personalized technique that defines where your brow should start, arch, and end, helping to remove the right hairs and create a shape unique to you.
What payment methods are accepted at Benefit Cosmetics Brow Bar Counter?
Benefit Cosmetics Brow Bar Counter accepts Apple Pay, cash, Mastercard, and Visa for payments.
What are the opening hours for Benefit Cosmetics Brow Bar Counter?
The brow bar is open Monday to Friday from 07:30 to 19:30, Saturday from 09:00 to 18:00, and closed on Sundays.
Is the Benefit Cosmetics Brow Bar Counter wheelchair accessible?
Yes, the Benefit Cosmetics Brow Bar Counter has a wheelchair accessible entrance and restrooms.
What nearby places can I visit before or after my appointment at Benefit Cosmetics Brow Bar Counter?
Nearby you can visit Boots for pharmacy and beauty supplies or Clarins Boots Cheapside for additional cosmetic and beauty products. These are great for picking up skincare or makeup items to complement your brow services.
How can nearby professional services like OCRA London or Citrus Relocation Services help me when visiting Benefit Cosmetics Brow Bar Counter?
If you're in the area for services like those offered by OCRA London or Citrus Relocation Services, you can conveniently schedule your brow appointment at Benefit Cosmetics Brow Bar Counter nearby to easily combine errands or professional meetings with your beauty care.
What nearby transportation or areas should I be aware of when visiting Benefit Cosmetics Brow Bar Counter at Boots Cheapside?
Located at Boots Cheapside, the Benefit Cosmetics Brow Bar Counter is in a central London location with easy access to nearby businesses and retail stores, ensuring convenient transportation and shopping options around your visit.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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Certified May 24, 2026Yext Knowledge Graph
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