Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Oxford Street, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Monday8:00 AM - 9:00 PM
Tuesday8:00 AM - 9:00 PM
Wednesday8:00 AM - 9:00 PM
Thursday8:00 AM - 9:00 PM
Friday8:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday12:00 PM - 6:00 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on 361 Oxford Street in London, with popular individual skus and bundles available at this location.
BOOT1132
23 items
Individual SKUS
Brow Wax
£20.00
Brow Wax
Brow Tint
£16.00
Brow Tint
Lip Wax
£12.00
Lip Wax
Chin Wax
£12.00
Chin Wax
Brow Tweeze
£15.50
Brow Tweeze
Lash Tint
£18.50
Lash Tint
Side Wax
£14.50
Side Wax
Wax and Relax Eye Mask Service
£4.50
Wax and Relax Eye Mask Service
Brow Lamination & Shape
£49.00
Brow Lamination & Shape
Good Pore Day
£35.00
Good Pore Day
Bundles
Brow Wax & Tint
£31.50
Brow Wax & Tint
Brow Lamination, Shape & Tint
£55.00
Brow Lamination, Shape & Tint
Brow Wax & Lip Wax
£28.50
Brow Wax & Lip Wax
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
£51.00
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
Lip & Chin Wax
£21.50
Lip & Chin Wax
Lash & Brow Tint with Wax
£46.00
Lash & Brow Tint with Wax
Lash & Brow Tint
£31.00
Lash & Brow Tint
Brow Tint Bundle
£67.00
Brow Tint Bundle
Brow Wax Bundle
£67.00
Brow Wax Bundle
Brow wax & tint with lash tint & lip wax
£56.50
Brow wax & tint with lash tint & lip wax
Brow wax & tint with lip wax
£40.00
Brow wax & tint with lip wax
Brow Wax & Lash tint
£34.50
Brow Wax & Lash tint
Lip Chin & sides wax (the works)
£34.50
Lip Chin & sides wax (the works)
Reviews
4.9
238 reviews
5 stars
228
4 stars
6
3 stars1
2 stars1
1 star2
NB
Nana Adwoa Brenya
2 days ago
5.0
Josephine ( I think she's the manager) was amazing. I've never heard of Benefit but best believe am sold. And as a person of colour finding my shade is always a challenge, found it in 10 mins. Love it!!!
CW
Chalukya Wijewardena
2 days ago
5.0
Josephine did a great job with my brows. They turned out exactly as I wanted and she was so lovely and friendly..
SP
Shreya Pal
2 days ago
5.0
I always struggle to colour match my foundation so was thrilled when Josephine offered to help. She was so patient, polite and generous with her time. She’s clearly passionate about makeup and knows what she’s doing! I left with the perfect foundation for my skin and colour! She was absolutely amazing - thank you Josephine!
NO
Nica O
3 days ago
5.0
Josephine has been superb. Very light in her hand and gentle. Very accommodating and helpful.
JR
Jess Rowe
Jun 30, 2026
5.0
Josephine was absolutely amazing with my brows, I had a wax and tint and love it! Xxx
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services does Benefit Cosmetics Brow Bar Counter offer?
They offer brow wax, brow tint, brow lamination, brow mapping, and brow tweeze services.
Do I need to book an appointment to get a service at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended, but walk-ins are also accepted.
What is included in the brow service at Benefit Cosmetics Brow Bar Counter?
Each service includes a customized consultation and personalized Brow Mapping to find your perfect brow shape, followed by styling your brows for a finished look.
What are the opening hours of Benefit Cosmetics Brow Bar Counter?
Monday to Friday from 8:00 AM to 9:00 PM, Saturdays 9:00 AM to 9:00 PM, and Sundays 12:00 PM to 6:00 PM.
Where is Benefit Cosmetics Brow Bar Counter located?
361 Oxford Street, London, Middlesex, W1C 2JL, United Kingdom.
What payment methods are accepted at Benefit Cosmetics Brow Bar Counter?
They accept Apple Pay, cash, Mastercard, and Visa cards.
Are there any nearby places where I can shop or eat after my appointment?
Nearby you can visit Ben's Cookies for a treat, Disney Store for gifts and toys, and Casa di Fiori for Italian cuisine.
Is Benefit Cosmetics Brow Bar Counter accessible via nearby transit or stores for easy location?
Yes, it is inside Boots on Oxford Street, close to Boots Hearingcare London Oxford Street and Clarins Skin Spa within Debenhams, making it easy to locate if you're visiting these nearby places.
Can I get a brow tint or lamination service immediately or do I need to prepare?
If you are new to brow or lash tinting or lamination, you will need a 24-hour patch test before the service, which you can get at the store without an appointment.
What should I do if I am running late for my appointment?
The salon tries to accommodate late arrivals, but if you are more than 5 minutes late, your appointment may be canceled and given to another customer.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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Certified July 12, 2026Yext Knowledge Graph
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