Brow Wax
£20.00
Brow Wax
Brand Certified
Benefit Cosmetics Brow Bar Counter
4.8(180 reviews)
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Business Details
44-46 Regent St, London, LND
W1B 5RA, United Kingdom
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
+44 2077 346126
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
https://browbars.benefitcosmetics.com/gb/middlesex/london/44-46-regent-st
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
About
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Piccadilly Circus, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
- Requires appointmentNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Benefit Cosmetics Brow Bar Counter
44-46 Regent St, London, LND
W1B 5RA, United Kingdom
Hours
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Monday8:00 AM - 11:00 PM
Tuesday8:00 AM - 11:00 PM
Wednesday8:00 AM - 11:00 PM
Thursday8:00 AM - 11:00 PM
Friday8:00 AM - 11:00 PM
Saturday9:00 AM - 11:00 PM
Sunday12:00 PM - 6:00 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on 44-46 Regent St in London, with popular individual skus and bundles available at this location.
Reviews
4.8
180 reviews
5 stars
166
4 stars
6
3 stars1
2 stars1
1 star
6
- CBChiara BossettiJul 4, 20265.0Sheikera has been a real pleasure! Great service and amazing results!
- AGAlekia GillJul 3, 20265.0Sheikera at the Benefit counter was so lovely and helped me find my perfect blush shade. Such an angel, thank you!!
- NNNyaanTVJun 20, 20265.0I usually hate shopping in person for my products but with an event to go to and not a lot of time Shakira was a calming breathe of fresh air. Extremely knowledgeable and patient while I was making a decision. She made shopping on a busy Saturday way less daunting:)
- PSP SzewczykJun 19, 20265.0Absolutely stellar service from the girls at the Piccadilly Circus Boots! Sheikera has such a talent, skill and good eye for eyebrows - left happy and feeling brand new!
- TSTanya SmithJun 5, 20261.0Very disappointed with my recent experiences at the Benefit Brow Bar. I have specifically booked appointments with Sheikera on two separate occasions, and both times I arrived at the store only to be told that she was unavailable and was directed elsewhere. If a customer books with a particular employee, that appointment should be honoured or, at the very least, the customer should be informed in advance if there has been a change. As someone who regularly visits this Boots store and frequently books Benefit services, this has been extremely frustrating and disappointing. It reflects poorly on both the Benefit Brow Bar and the store’s organisation. Customers should be able to rely on their appointments being managed properly without having their time wasted. Unfortunately, after this happening twice, my confidence in the service has been affected.
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services does Benefit Cosmetics Brow Bar offer?
Benefit Cosmetics Brow Bar offers brow wax, brow tint, brow lamination, brow tweeze, lip and chin wax, eye masks, and complimentary brow mapping services.
Do I need to book an appointment at Benefit Cosmetics Brow Bar, or do you accept walk-ins?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics Brow Bar.
What are the opening hours of Benefit Cosmetics Brow Bar?
The Brow Bar is open from 8:00 AM to 11:00 PM Monday to Friday, 9:00 AM to 11:00 PM on Saturday, and 12:00 PM to 6:00 PM on Sunday.
Where is Benefit Cosmetics Brow Bar located?
It is located inside Boots Piccadilly Circus at 44-46 Regent St, London, W1B 5RA, United Kingdom.
How can I prepare for a brow or lash tint service at the Brow Bar?
If you've never had dye or tint applied, you need a 24-hour patch test before your tint service. Avoid self-tanning or spray tanning for 24 hours before and after the tinting service.
What payment options are accepted at Benefit Cosmetics Brow Bar?
They accept Apple Pay, cash, Mastercard, and Visa for payments.
Is the Benefit Cosmetics Brow Bar wheelchair accessible?
Yes, the Brow Bar has a wheelchair accessible entrance.
What nearby transport options can help me find Benefit Cosmetics Brow Bar?
Piccadilly Circus London Underground Station is nearby, making it convenient to reach Benefit Cosmetics Brow Bar via metro.
Are there nearby places to visit before or after my appointment at Benefit Cosmetics Brow Bar?
Yes, you can visit attractions such as Hyde Park London for some outdoor relaxation or explore museums like Dockland Museum and BODY WORLDS London close by.
Can I grab a meal or a drink near Benefit Cosmetics Brow Bar?
Absolutely! Nearby you will find restaurants and bars like Mabel's (Italian restaurant and bar), La La Piano Bar, and Jewel Bar for cocktails and dining.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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Certified July 12, 2026Yext Knowledge Graph
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