Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Sedley Place, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Certified by Benefit Cosmetics Brow Bar Counter • Jul 12, 2026
Monday8:30 AM - 10:00 PM
Tuesday8:30 AM - 10:00 PM
Wednesday8:30 AM - 10:00 PM
Thursday8:30 AM - 10:00 PM
Friday8:30 AM - 10:00 PM
Saturday9:00 AM - 10:00 PM
Sunday12:00 PM - 6:00 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on 193 Oxford Street in London, with popular individual skus and bundles available at this location.
BOOT0707
23 items
Individual SKUS
Brow Wax
£20.00
Brow Wax
Brow Tint
£16.00
Brow Tint
Lip Wax
£12.00
Lip Wax
Chin Wax
£12.00
Chin Wax
Brow Tweeze
£15.50
Brow Tweeze
Lash Tint
£18.50
Lash Tint
Side Wax
£14.50
Side Wax
Wax and Relax Eye Mask Service
£4.50
Wax and Relax Eye Mask Service
Brow Lamination & Shape
£49.00
Brow Lamination & Shape
Good Pore Day
£35.00
Good Pore Day
Bundles
Brow Wax & Tint
£31.50
Brow Wax & Tint
Brow Lamination, Shape & Tint
£55.00
Brow Lamination, Shape & Tint
Brow Wax & Lip Wax
£28.50
Brow Wax & Lip Wax
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
£51.00
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
Lip & Chin Wax
£21.50
Lip & Chin Wax
Lash & Brow Tint with Wax
£46.00
Lash & Brow Tint with Wax
Lash & Brow Tint
£31.00
Lash & Brow Tint
Brow Tint Bundle
£67.00
Brow Tint Bundle
Brow Wax Bundle
£67.00
Brow Wax Bundle
Brow wax & tint with lash tint & lip wax
£56.50
Brow wax & tint with lash tint & lip wax
Brow wax & tint with lip wax
£40.00
Brow wax & tint with lip wax
Brow Wax & Lash tint
£34.50
Brow Wax & Lash tint
Lip Chin & sides wax (the works)
£34.50
Lip Chin & sides wax (the works)
Reviews
4.9
167 reviews
5 stars
162
4 stars1
3 stars0
2 stars1
1 star
3
MM
Mia Mary
May 28, 2026
5.0
I loved Mel and very professional I loved my eyebrow I'm very happy!!!!
TA
Tata Ataneli
May 27, 2026
5.0
Fantastic service. Mel is incredibly passionate persona and great at her job. Love my eyebrows after having them waxed in Benefit Boots Sedley place. Thank you Mel 💕
NT
Nicki Turnbull
May 25, 2026
5.0
Elise (I hope I’ve spelt that right!) was so lovely and did a great job of tinting and waxing my brows. I have never had either done professionally before and she matched up my brows brilliantly. They looked so much fuller once tinted, more than I ever thought they would without pencilling and the wax made them look so better. It was a real treat day for me and I did make the most of some 1-1 beauty advice and buy myself some products which I’m delighted with, big thanks to Elise!
NN
Noora Närvänen
May 14, 2026
5.0
Excellent service and girls are so nice and lovely!
FA
Faith A
May 9, 2026
5.0
Zahima is a wonderful polite member of staff. She done my brows perfectly today and showed great expertise and knowledge. She is generally talented at her job and deserves recognition for her outstanding work. She’s client focused, patient and a lovely person. I reccomend her if u need brows done 💕💕
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
They offer brow wax, brow tint, brow lamination, lip and chin waxing, eye masks, and complimentary brow mapping.
Do I need to make an appointment to get a service at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended but walk-ins are accepted.
How can I prepare for my brow tint or lamination service?
You must have a 24-hour patch test before a tint or lamination service and avoid self-tanning or spray tanning 24 hours before and after the service.
What are the opening hours of Benefit Cosmetics Brow Bar Counter?
Open Monday to Friday from 8:30-22:00, Saturday 9:00-22:00, and Sunday 12:00-18:00.
What payment methods are accepted at Benefit Cosmetics Brow Bar Counter?
They accept Apple Pay, cash, Mastercard, and Visa.
Is there wheelchair accessibility and restroom facilities at the Benefit Cosmetics Brow Bar Counter?
Yes, there is a wheelchair accessible entrance and restroom available.
Where is Benefit Cosmetics Brow Bar Counter located?
At 193 Oxford Street inside Boots Oxford St, London, W1D 2JY.
What nearby places can I visit before or after my appointment at Benefit Cosmetics Brow Bar Counter?
You can visit Clarins Boots Oxford St. London for beauty products, MUJI Oxford Street for retail and home goods, or grab a bite at Macdonalds Oxford Street.
How can nearby transit and shops like Boots and Vision Express help me access the Benefit Cosmetics Brow Bar Counter?
Benefit Cosmetics Brow Bar Counter is located inside Boots on Oxford Street, close to Vision Express Opticians, making it convenient to combine beauty, eyewear, and pharmacy visits in one trip.
Are there other beauty and cosmetic options nearby Benefit Cosmetics Brow Bar Counter?
Yes, you can also visit LUSH Oxford Street for spas and cosmetic supplies or Clarins Boots Oxford St. London for more beauty products.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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Certified July 12, 2026Yext Knowledge Graph
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