Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Sephora White City Westfields, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • Jun 28, 2026
Certified by Benefit Cosmetics Brow Bar Counter • Jun 28, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday12:00 PM - 6:00 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on 1081 Ariel Way in London, with popular individual skus and bundles available at this location.
FEEL0000
23 items
Individual SKUS
Brow Wax
£20.00
Brow Wax
Brow Tint
£16.00
Brow Tint
Lip Wax
£12.00
Lip Wax
Chin Wax
£12.00
Chin Wax
Brow Tweeze
£15.50
Brow Tweeze
Lash Tint
£18.50
Lash Tint
Side Wax
£14.50
Side Wax
Wax and Relax Eye Mask Service
£4.50
Wax and Relax Eye Mask Service
Brow Lamination & Shape
£49.00
Brow Lamination & Shape
Good Pore Day
£35.00
Good Pore Day
Bundles
Brow Wax & Tint
£31.50
Brow Wax & Tint
Brow Lamination, Shape & Tint
£55.00
Brow Lamination, Shape & Tint
Brow Wax & Lip Wax
£28.50
Brow Wax & Lip Wax
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
£51.00
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
Lip & Chin Wax
£21.50
Lip & Chin Wax
Lash & Brow Tint with Wax
£46.00
Lash & Brow Tint with Wax
Lash & Brow Tint
£31.00
Lash & Brow Tint
Brow Tint Bundle
£67.00
Brow Tint Bundle
Brow Wax Bundle
£67.00
Brow Wax Bundle
Brow wax & tint with lash tint & lip wax
£56.50
Brow wax & tint with lash tint & lip wax
Brow wax & tint with lip wax
£40.00
Brow wax & tint with lip wax
Brow Wax & Lash tint
£34.50
Brow Wax & Lash tint
Lip Chin & sides wax (the works)
£34.50
Lip Chin & sides wax (the works)
Reviews
4.9
159 reviews
5 stars
153
4 stars1
3 stars0
2 stars1
1 star
4
AA
Aisha Ali
3 days ago
5.0
Olivia was very lovely and excellent with the brow service!
MI
Mariam Ibrahim
Jun 18, 2026
5.0
I had a wonderful experience with Shereen! She's so sweet and done my eyebrows perfectly.
LB
Latya Bennett
Jun 11, 2026
5.0
Esther was so helpful with the products that we were after as we didn’t know what to get. So happy with the stuff I bought can’t wait to use it!! Thank you Esther❤️
AG
Aria Gourmet
Jun 11, 2026
5.0
Esther was fantastic and gave us a 10/10 experience and she had so much knowledge on the products too!
LA
Lamia Alilou
Jun 1, 2026
5.0
Love Jesse, she’s so good came in with bleached eyebrows (orange) thin all over the place, somehow she made them look bigger thicker and better. Thanks for the gift Jesse cannot wait to use the oil tomorrow night xx
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
We offer brow waxing, tinting, tweezing, lip and chin waxing, eye masks, complimentary brow mapping, and lamination services including shape and tint options.
Can I book an appointment or walk in for a brow service?
Appointments are recommended but walk-ins are accepted as well.
What is brow mapping and why is it important?
Brow mapping is a personalized technique that identifies where your brows should start, arch, and end, ensuring the brow shape suits you perfectly for optimal results.
How do I prepare for my brow tint or lamination service?
You must have a 24-hour patch test before any tint or lamination services. Avoid self-tanning or spray tanning 24 hours before and after tinting, and ensure you haven't had a brow lamination within the previous 6 weeks.
What is the late policy if I arrive late for my appointment?
If you're more than 5 minutes late, your appointment slot may be given to another customer, though we try to accommodate delays where possible.
What are the opening hours of Benefit Cosmetics Brow Bar Counter at Sephora White City?
We are open Monday to Saturday from 10:00 to 21:00 and Sunday from 12:00 to 18:00.
What payment options are accepted at the brow bar?
We accept Apple Pay, cash, Mastercard, and Visa for your convenience.
Is the Benefit Cosmetics Brow Bar Counter accessible for wheelchair users?
Yes, we have a wheelchair accessible elevator, entrance, parking, and restroom to accommodate all guests.
What nearby shopping options are available around Benefit Cosmetics at Sephora White City?
Nearby you can find popular stores like Miss Diva, Miss Selfridge, Gucci, New Look, and TK Maxx, perfect for shopping before or after your brow appointment.
Where can I grab a bite or coffee near Benefit Cosmetics Brow Bar Counter?
You can visit nearby restaurants and cafes such as Dan John London Westfield, Café de Pierre - Westfield, Krispy Kreme Westfield White City, and Twining's Tea Bar & Tea Shop for a tasty treat.
Are there other beauty and spa services nearby?
Yes, Thérapie Clinic - White City nearby offers laser hair removal, beauty, and spa services, a great option if you want to explore more beauty treatments in the area.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
This information is certified by Benefit Cosmetics Brow Bar Counter and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified June 28, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: