Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Covent Garden, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday12:00 PM - 6:00 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on 108-111 Long Acre in London, with popular individual skus and bundles available at this location.
BOOT2173
23 items
Individual SKUS
Brow Wax
£20.00
Brow Wax
Brow Tint
£16.00
Brow Tint
Lip Wax
£12.00
Lip Wax
Chin Wax
£12.00
Chin Wax
Brow Tweeze
£15.50
Brow Tweeze
Lash Tint
£18.50
Lash Tint
Side Wax
£14.50
Side Wax
Wax and Relax Eye Mask Service
£4.50
Wax and Relax Eye Mask Service
Brow Lamination & Shape
£49.00
Brow Lamination & Shape
Good Pore Day
£35.00
Good Pore Day
Bundles
Brow Wax & Tint
£31.50
Brow Wax & Tint
Brow Lamination, Shape & Tint
£55.00
Brow Lamination, Shape & Tint
Brow Wax & Lip Wax
£28.50
Brow Wax & Lip Wax
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
£51.00
Brow Wax & Tint with Lip & Chin Wax (Fab Four)
Lip & Chin Wax
£21.50
Lip & Chin Wax
Lash & Brow Tint with Wax
£46.00
Lash & Brow Tint with Wax
Lash & Brow Tint
£31.00
Lash & Brow Tint
Brow Tint Bundle
£67.00
Brow Tint Bundle
Brow Wax Bundle
£67.00
Brow Wax Bundle
Brow wax & tint with lash tint & lip wax
£56.50
Brow wax & tint with lash tint & lip wax
Brow wax & tint with lip wax
£40.00
Brow wax & tint with lip wax
Brow Wax & Lash tint
£34.50
Brow Wax & Lash tint
Lip Chin & sides wax (the works)
£34.50
Lip Chin & sides wax (the works)
Reviews
4.9
315 reviews
5 stars
305
4 stars4
3 stars3
2 stars1
1 star2
AM
Ashley Mercer
Aug 8, 2026
5.0
Maisie at the Covent Garden location was absolutely fabulous. Had my brows laminated, tinted and shaped and left a new woman. Definitely exceeded my expectations having never had my brows laminated before. Fantastic result. Will be back for Maisie again!
JM
Jennifer Montgomerie
Jul 23, 2026
5.0
Mahnoor - Covent Garden was amazing. If you need anyone to do your brows in London and you want the very best outcome- I suggest that you make a booking to see her
FS
Francesca Stuttle
Jul 23, 2026
5.0
Mahnoor offered a great brow shape today, taking time to ask and listen to how I liked my brows waxed. Very good and I will be back!
II
Issy
Jul 21, 2026
5.0
Manhoor was absolutely wonderful yesterday! She was very kind, patient and caring, and made sure I was having an excellent experience getting my brows waxed. She made me feel very well looked after. It’s probably the best benefit wax I’ve ever got, knowing I’ve been a loyal client of the brand for more than 10 years!
CF
coral flahavan
Jul 18, 2026
5.0
Benefit Brow-bar/ Boots branch/Covent Garden
My beautician was called Mahnor. I was having an Arch/Brow tint and upper lip service. She was extremely friendly and knowledgeable about her work. Paid so much attention to detail, regarding my brows. Every step through the service, tint, then wax she asked my opinion. By getting me to look into a mirror. Polite, funny and patient.
My end result was just what I wanted, giving me a boost to my mood. Highly recommend her, alongside the other team members. Just a joy really, and reasonably priced.
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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Certified August 30, 2026Yext Knowledge Graph
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