Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Aintree, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 8:00 PM
Friday9:00 AM - 8:00 PM
Saturday9:00 AM - 7:00 PM
Sunday11:00 AM - 5:00 PM
Reviews
4.7
51 reviews
5 stars
46
4 stars0
3 stars
1
2 stars
1
1 star
3
KC
Kate Charles
Apr 28, 2026
5.0
James is fantastic, excellent customer service and professional. Would highly recommend 👌
LK
Lynn khan
Apr 27, 2026
5.0
Boots Aintree i had my brows done by james he was very proffesional and made me feel comfortable loved my brows and will return
SQ
Shirley-Anne Quinn
Apr 24, 2026
5.0
Great service by James. Love my eyebrows and will return in 4 weeks
AW
alison wall
Mar 24, 2026
5.0
Got my eyebrows done by James and received exceptional service!! He was so attentive and easy to talk to throughout the service. Loved how they looked, I will definitely be booking in with him again!!
LE
Lauren Elizabeth
Feb 27, 2026
5.0
James was absolutely amazing, recommended products to me that would benefit (get my drift?) my skin, the issues I have, and what would be the best for my skin. He made sure I was 100% happy and made me feel so at ease. Genuinely, well and truly got my vote!
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services are available at Benefit Cosmetics Brow Bar Counter?
They offer brow wax, brow tint, brow lamination, lip and chin wax, eye masks, and complimentary brow mapping services.
Do I need to book an appointment to get a brow service at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended but walk-ins are also accepted.
What payment methods are accepted at Benefit Cosmetics Brow Bar Counter?
They accept Apple Pay, cash, Mastercard, and Visa.
What are the opening hours for Benefit Cosmetics Brow Bar Counter?
Open Monday to Friday from 9:00 to 20:00, Saturday 9:00 to 19:00, and Sunday 11:00 to 17:00.
Does Benefit Cosmetics Brow Bar Counter have wheelchair accessible entrance and restrooms?
Yes, they have wheelchair accessible entrances and restrooms available.
How can I prepare for my brow tint or lamination service at Benefit Cosmetics Brow Bar Counter?
You must have a 24-hour patch test before tint or lamination services and avoid self-tanning or spray tanning 24 hours before and after tinting.
Where is Benefit Cosmetics Brow Bar Counter located?
It is located at Racecourse Retail Park, Ormskirk Rd, Liverpool, Merseyside, L9 5AN, UK.
Are there any nearby places where I can shop or eat before or after visiting the Benefit Cosmetics Brow Bar Counter?
Nearby, you can visit Marks & Spencer for shopping, Greggs for bakery items, or Cafe nest Aintree and M&S Café for coffee and meals.
What nearby stores can help me with travel or mobile phone services near Benefit Cosmetics Brow Bar Counter?
TUI Aintree and TUI Holiday Store Inside Next offer travel services nearby, and EE and Ee provide mobile phone and telecommunications services close by.
If I want to buy beauty and cosmetic products near Benefit Cosmetics Brow Bar Counter, where should I go?
You can visit Boots and Clarins Boots Aintree Park, both nearby and offering beauty and cosmetic products.
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