Brow Wax
£20.00
Brow Wax
Brand Certified
Benefit Cosmetics Brow Bar Counter
4.9(131 reviews)
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
Business Details
The Bullring Upper Mall East, Birmingham, BIR
B5 4BP, United Kingdom
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
+44800123400
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
https://browbars.benefitcosmetics.com/gb/west-midlands/birmingham/the-bullring-upper-mall-east
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
About
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Selfridegs Birmingham we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
- Requires appointmentNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
Benefit Cosmetics Brow Bar Counter
The Bullring Upper Mall East, Birmingham, BIR
B5 4BP, United Kingdom
Hours
Certified by Benefit Cosmetics Brow Bar Counter • Aug 30, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 5:30 PM
Products & Services
1 list · 23 items
Explore offerings from Benefit Cosmetics Brow Bar Counter on The Bullring Upper Mall East in Birmingham, with popular individual skus and bundles available at this location.
Reviews
4.9
131 reviews
5 stars
127
4 stars1
3 stars0
2 stars0
1 star
3
- RLRebecca Lewis4 days ago5.0Abida was lovely, I got a great deal with my foundation and she shade matched the perfect foundation!
- HHHarrietAug 27, 20265.0Beth was really lovely and friendly. She was super helpful with product recommendations and shade matches and took time to get to know what sort of look/products I prefer individually. Would definitely come back.
- PPPaula PreeceAug 23, 20265.0Beth is amazing!!! Knowledgeable, kind and super enthusiastic about her products . Thank you Beth for the special Selfridges ( Benefit ) service and for noticing two 50 somethings who often go unnoticed. 5 star ⭐
- SDStephanie DewickAug 22, 20265.0Walked in and got an immediate brow appointment with the lovely Beth. She was incredible and gave me exactly what I asked for. Very attentive, a super friendly person and really efficient! I’ve been having my brows done for over a decade and this was one of the most enjoyable experiences I’ve ever had - from customer service to end result! A real asset to the team. Thank you Beth.
- NANina AAug 16, 20265.0Beth from the benefit brow bar (Birmingham Selfridges) was absolutely fabulous - so knowledgeable, friendly and knew the products inside out! I will definitely be back to visit Beth for a brow shaping! Thanks so much for the brilliant service, Beth🙏
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter offer?
They offer brow waxing, brow tinting, brow lamination, lip and chin waxing, eye masks, and complimentary brow mapping services.
Do I need to book an appointment or can I walk in?
Appointments are recommended, but walk-ins are also accepted.
What is Brow Mapping and why is it important?
Brow Mapping is a personalized technique to determine where your brow should start, arch, and end, helping your Brow & Beauty Expert shape the perfect brows tailored to you.
How should I prepare for brow tinting or lamination services?
You need a 24-hour patch test before tinting or lamination if you have not had these services before. Avoid self-tanning or spray tanning 24 hours before and after tinting, and ensure you haven't had a brow lamination in the past 6 weeks before your appointment.
What is the late policy at Benefit Cosmetics Brow Bar Counter?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, but they will try their best to accommodate you.
What are the store's opening hours?
They are open Monday to Wednesday from 10:00 to 20:00, Thursday to Saturday from 10:00 to 21:00, and Sunday from 11:00 to 17:30.
What payment options are accepted?
They accept Apple Pay, cash, Mastercard, and Visa.
Where is Benefit Cosmetics Brow Bar Counter located?
It's located at The Bullring Upper Mall East, Moor Street Queensway, inside Selfridges Birmingham, B5 4BP, United Kingdom.
Are there nearby places where I can eat or relax before or after my appointment?
Yes, nearby you can visit Muffin Break at Grand Central for coffee and snacks, or Ma Potters bar for drinks and relaxation after your appointment.
What other beauty or cosmetic stores are near Benefit Cosmetics Brow Bar Counter?
Nearby beauty and cosmetic-related places include Benito Brow Bar for waxing, The Body Shop for cosmetics, and Superdrug Stores for pharmacy and beauty products.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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