Feeling good is always a good look! At Benefit at Ulta Gainesville, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
19 reviews
5 stars
19
4 stars0
3 stars0
2 stars0
1 star0
EW
Emily Wright
Feb 11, 2026
5.0
I’ve been twice now and I’ll keep going. Ashely has nailed it both times and when I say I leave there feeling brand new!
I cock my eyes funny in these pictures but you get it. She brings life back to your face, go see her!!
AP
amanda pearch
Jun 25, 2025
5.0
Ashley Dejulio is AMAZING! Her attention to detail is unmatched. Always positive and willing to suggest helpful products. I see her go the extra mile for team member often. IG @skn.byash
#BrowExpert #beautiful
HP
Halle Pierce
Mar 16, 2025
5.0
Ashley is so amazing! Worked magic on my brows. I got a lamination, wax, and tint - highly recommend!
IF
Itzel Fernandez
Feb 15, 2025
5.0
Ashley is literally the best! She makes the appointment really comfortable and she knows her stuff. I definitely recommend her to anyone looking to get their brows done with her!
AS
Ashley Stone
Oct 9, 2021
5.0
Amazing experience! Shellie always does a phenomenal job, I definatly recommend and will be returning.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Gainesville offer?
We offer brow shaping, lamination, tinting, waxing, and pore pampering services tailored to your needs.
Do I need to make an appointment before visiting Benefit Cosmetics BrowBar?
Appointments are recommended to ensure availability, but walk-ins are also welcome.
What is included in the Benefit Brow service?
Your Brow & Beauty Expert will provide a personalized consultation, brow mapping, hair removal, and styling to achieve your ideal brow shape.
What is brow mapping and why is it important?
Brow mapping is a personalized technique to determine where your brows should start, arch, and end, ensuring a shape that suits you.
How should I prepare for my brow or lash tinting service?
You must have a 24-hour patch test before tinting if you haven't had past dye on hair, brows, or lashes. Avoid self-tanning 24 hours before and after the service.
What is the late arrival policy for appointments?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer.
What payment methods are accepted at Benefit Cosmetics BrowBar at Ulta Gainesville?
We accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, MasterCard, and Visa.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Gainesville?
We are open Monday to Wednesday 10 AM–8 PM; Thursday to Saturday 10 AM–9 PM; and Sunday 11 AM–6 PM.
Which nearby stores or places can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can visit Ulta Beauty for more beauty supplies, The Children's Place for children's clothing, and City Nails & Spa for nail treatments, all nearby and convenient to combine with your visit.
Are there dining options near Benefit Cosmetics BrowBar at Ulta Gainesville?
Yes, nearby dining includes BiBa's Italian Restaurant and El Sombrero Mexican Restaurant, perfect for a meal before or after your appointment.
Can I find other shopping centers close to Benefit Cosmetics BrowBar at Ulta Gainesville?
Yes, Village Shoppes at Gainesville is a nearby shopping center offering various stores and services for your convenience.
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