Feeling good is always a good look! At Benefit at Ulta, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Location
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
11 reviews
5 stars
11
4 stars0
3 stars0
2 stars0
1 star0
LG
Lisa Rivers Green
Jun 28, 2025
5.0
Went ro Ulta with my daughter and got my brows done by Niya. She was very professional and my brows were perfect!
ER
Erica Rivers
Jun 28, 2025
5.0
I enjoyed my brow experience; Niya did a great job.🙂🙂🙂
AM
Anna McCune
May 9, 2025
5.0
I loooooove when Niya does my brows! She did them right before my wedding and I got so many compliments on my wedding day!!
BD
BY GREY Design
May 5, 2025
5.0
Niya did my brows and she was so amazing and kind! She did such a great job!
KB
Kiara Barnett
Sep 22, 2024
5.0
Kourtney was very professional, letting me know every step she was going to take, light touch, not heavy handed. After an hour after service my brows still looked good and I felt no discomfort or irritation.
Thank you Kourtney, you were amazing keep up the good work.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, brow and lip waxing, facial waxing, brow mapping, and pore pampering services.
How can I prepare for my brow tint or lamination service?
If you have never had dye or tint, you must have a 24-hour patch test before your tint service, available at the store without an appointment. Avoid self-tanning or spray tanning 24 hours before and after tinting. For lamination, avoid it if you had the service within the last 6 weeks and get a 24-hour patch test if you have allergies.
Do I need to make an appointment for services at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is brow mapping and why is it important?
Brow mapping personalizes your brow shape by finding where brows should start, arch, and end, helping to identify hairs that need removal to create a shape that’s right for you.
What is included in the Benefit Brow service?
Each service includes a personalized consultation, brow mapping to determine hair removal and growth areas, and styling to complete your desired brow look.
What are the store hours for Benefit Cosmetics BrowBar in Athens, GA?
Benefit Cosmetics BrowBar is open Monday through Thursday from 10:00 AM to 8:00 PM, Friday and Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.
Where is Benefit Cosmetics BrowBar located, and how can I contact them?
Benefit Cosmetics BrowBar is located at 191 Alps Road, Athens, GA 30606, USA. You can contact them at +1 762-315-1134.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept Cash, Discover, Mastercard, and Visa as payment options.
Are there any notable nearby places to Benefit Cosmetics BrowBar that customers might find useful?
Nearby places include RaceTrac gas station and convenience store, Cheers Package Store for beverages, and Ethnic Braids & Beauty Supply for complementary beauty services, which customers might visit before or after their appointment.
Can you recommend nearby services for home improvement customers visiting Benefit Cosmetics BrowBar?
Nearby services such as Handymack Construction & Renovation, Concept Roofing and Gutters LLC, and More Than Blinds Of GA offer home improvement solutions, useful if you are in the neighborhood for both beauty and home needs.
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