The NOW Massage Plantation

4.8
327 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage Plantation nestled inside the all-new Plantation Walk shopping destination offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

Details

  • RestroomAvailable
  • Kid friendlyNot available
  • Wheelchair accessible restroomAvailable

Location

The NOW Massage Plantation
331 N. University Drive, Plantation, FL
33324, United States

Hours

Reviews

4.8
327 reviews
5 stars
302
4 stars
4
3 stars
2
2 stars
5
1 star
14

What are people saying?

AI-generated from recent customer reviews

Therapist Quality

Many customers praised the skill and attentiveness of the massage therapists, highlighting their ability to address specific needs and provide effective relief.

Ambiance

The spa's calming and beautiful environment received positive feedback, contributing to a relaxing experience for clients.

Customer Service

While many reviews noted friendly and professional staff, there were also complaints about inconsistent service at the front desk, with some customers experiencing rudeness.

Pricing Concerns

Several customers expressed dissatisfaction with pricing, feeling that massages were overpriced and that the subscription model was problematic.

Overall Experience

Most reviews reflected a positive overall experience, with many customers eager to return and recommend the spa to others.
  • LS
    Linda Schilling
    1 day ago
    5.0
    I had an excellent massage experience with CC (Claudia). She truly listened to my needs and focused on the areas that needed the most attention. I could literally feel the knots in my shoulders and neck release as she worked—such a noticeable and relieving difference. From the moment you step into The NOW boutique, your relaxation journey begins. With CC as your therapist, you can expect a peaceful, restorative, and genuinely healing experience. To continue my self care and Now experience, I joined their membership program. Highly recommend CC and the Plantation boutique.
  • AA
    Adham Abdou
    6 days ago
    3.0
    I had a good experience with Corissa, but I was deeply disappointed that my 50-minute massage was shortened to about 40 minutes. I arrived 5 minutes late and called ahead to inform the spa, and I was told this would be no problem. However, after my session, I was told that I was penalized for arriving late, which they said justified cutting my massage short. This was my first experience, and I initially intended to sign up for a membership. I ultimately decided not to, as I don’t see the value in paying for a service that isn’t provided at 100%.
  • ML
    Mia Lopez
    Jan 2, 2026
    5.0
    WOW! Absolutely an amazing experience. I had Laurel and she was great, super attentive and made sure I was comfortable. The right amount of pressure while also being therapeutic and calming. I added the deep tissue service and I highly recommend it. The space had an amazing ambiance with warm energy, calming sounds and a zen environment. I HIGHLY RECOMMEND! Definitely worth the price, I will be back.
  • PR
    Paige Rutledge
    Dec 29, 2025
    5.0
    Leslie was amazing! I happened to book out of my regular massage therapist, because I had a pinched nerve, and it just so happened that symptom lines up with Leslie’s amazing skillset and work. She was very attuned to me, what my body needed, and applied her wide array of knowledge to help me come down from a 8/10 pain to 1/10. That 1 is my body getting used to feeling relaxed, nothing she did incorrectly. Thank you so very much, Leslie!
  • PH
    P Hedge
    Dec 18, 2025
    1.0
    Beautiful space. Shame about literally everything else. This is a textbook example of why subscription massage chains are a bad idea. High staff turnover, wildly inconsistent quality, and the few genuinely good therapists are booked out like Taylor Swift tickets. Add to that the fact that therapists see only a small slice of what you’re paying, and the incentives become obvious. Then comes the upsell Olympics. Want firmer pressure? That’ll be $20. Aromatherapy oil? Another $20. Book a 60-minute massage? Enjoy your 48 minutes and a rushed goodbye. The subscription model is where things really go off the rails. I could never book the therapists I liked at reasonable times, so credits piled up. Those credits, of course, cannot be refunded—and if you cancel, they magically expire. I was on assignment in Dubai for several months and canceled in advance. I was explicitly told, “Don’t worry, you can use the last massage when you get back.” Plot twist: I get back and suddenly the massage has expired because of a deadline no one mentioned. Why does a prepaid massage expire at all? Apparently the answer lives in the “fine print we emailed you.” I asked if they could make an exception—it was only about two weeks late. Flat no. Asked for a manager. Was told nothing could be done. Promised a call back. No one ever called. Customer service by ghosting. It gets better. Their website clearly states teens can receive massages with a same-sex therapist. The booking system allows it. So I booked for my teen, my wife, and myself. We show up and are told this particular franchise “chooses not to honor that policy.” So why is it on your website? They offered to refund the teen massage—but my wife’s and my appointments were suddenly inside the cancellation window, so those would still be charged. When we asked what we were supposed to do with our child, we were told they couldn’t sit in the waiting room because they “can’t take responsibility”—but also we couldn’t cancel. I had to call my daughter to come pick them up. The entire place is rigid, bureaucratic, and oddly hostile—run more like the DMV than a wellness business. Nothing about it is relaxing, accommodating, or kind. Avoid. Businesses like this thrive on fine print, nickel-and-diming, and making it painful to leave. Monthly subscriptions here are a trap, not a perk.

Frequently Asked Questions About The NOW Massage Plantation

What types of massage services does The NOW Massage Plantation offer?

The NOW Massage Plantation offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.

Where is The NOW Massage Plantation located?

It is located at 331 N. University Drive, Suite M2300, Plantation, FL 33324, USA.