Feeling good is always a good look! At Benefit at Ulta Gainesville, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible entranceAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.5
49 reviews
5 stars
41
4 stars
2
3 stars0
2 stars0
1 star
6
JR
Jessica Ross
Apr 4, 2026
5.0
Absolutely love my brows wax service results, serviced by Lindzie! For my first time getting this service at this location, Lindzie did not disappoint! Very personable and friendly, and made sure I was happy with the shape. I can’t stop looking in the mirror! Ready for Easter Sunday!
LF
lorenzo Florendo
Aug 9, 2025
5.0
Loving the results. Sydney did amazing. Would recommend!!!
DC
Danielle Cash
Jan 1, 2022
5.0
Destiny is amazing 👏🏻 😍
DA
Dilliana Alers-Quinones
Aug 4, 2021
5.0
I was amazed at how clean and cautious Johanna was. We both wore mask during services. Love how beautiful my eyebrows looked after her doing her magic. I highly recommend it and will definitely go back to get my brows done again.
KM
Kimberly Mendoza
Apr 28, 2021
5.0
Joanna is amazing and does a great job waxing my eyebrows! She takes the time to know what look you want to achieve and executes! She is also gentle in her application, which is a huge plus. Make sure to ask for a wax and relax as well!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of services does Benefit Cosmetics BrowBar at Ulta Gainesville offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, tinting, waxing, and other facial beauty services tailored to your needs.
How can I prepare for a brow or lash tinting service at Benefit Cosmetics BrowBar?
You need to have a 24-hour patch test before a tint service if you haven't had dye applied before and avoid self-tanning 24 hours before and after.
Do I need to make an appointment for services at Benefit Cosmetics BrowBar in Gainesville?
Appointments are recommended but walk-ins are accepted.
What is the late policy if I am running late for my appointment?
If you are more than 5 minutes late, your appointment may be given to another customer.
What are the payment options available at Benefit Cosmetics BrowBar at Ulta Gainesville?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the operating hours for Benefit Cosmetics BrowBar in Gainesville?
They are open Monday to Wednesday from 10 AM to 8 PM, Thursday to Saturday from 10 AM to 9 PM, and Sunday from 11 AM to 6 PM.
Is the Benefit Cosmetics BrowBar at Ulta Gainesville wheelchair accessible?
Yes, the location has wheelchair accessible entrance, parking, and restrooms.
Can I pick up my purchased items at the store or via curbside?
Yes, both in-store pickup and curbside pickup services are available.
What nearby beauty salons can I visit along with Benefit Cosmetics BrowBar at Ulta Gainesville?
Nearby you can find Charlotte Tilbury, Hair Therapy by Tabatha, Sage's Hair Design at Ulta Salon, and Fantastic Nails for additional beauty services.
Are there any nearby restaurants I can visit before or after my appointment?
Yes, nearby dining options include Perkins American Food Co., Ocean Buffet, and Seafood Dock, where you can enjoy a meal around your visit.
What nearby retail stores can I explore while visiting Benefit Cosmetics BrowBar?
Nearby retail options include DSW Designer Shoe Warehouse, Bed Bath & Beyond, Men's Wearhouse, and Rooms To Go Express Furniture Store.
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