Our mission at the Avenue Apothecary & Spa is to provide an organic, natural experience for all people. We achieve this through researching and obtaining the finest quality products from around the world, incorporating them into our unique spa treatments, and educating our clients to a healthier and better lifestyle through the continued use of all natural, organic products.
Many customers praised the professionalism and skill of the staff, particularly mentioning specific therapists like Dawn, Abigail, and Lina for their exceptional massages and facials.
Atmosphere
The spa's ambiance was frequently described as calming and luxurious, contributing to a relaxing experience for guests.
Mixed Experiences
While many reviews were positive, some customers reported issues with specific treatments, such as dissatisfaction with massage pressure or service errors, indicating inconsistency in experiences.
Pricing Concerns
Several customers noted that the spa's prices were on the higher side, with some feeling that the value did not match the cost of services.
Customer Service
Feedback on customer service was mixed; while many praised the friendly staff, there were notable complaints about communication issues and handling of appointments.
PP
Pam Peerce-Landers
Nov 24, 2025
4.0
On November 20, 2025, I treated myself to a spa day—my first. I chose the Bliss Package which was 4 hours long and consisted of a massage, facial, pedicure and manicure in that order for $425. I have had over a dozen massages, but the others were my first. I had 2 providers: Lina who did the massage and facial and Melissa who did the pedicure and manicure.
I found the massage very disappointing. I asked for a relaxation massage and instead Lina was rough despite my asking her to use less pressure several times. I almost choked having to inhale the massage oil fumes 3 times. Maybe I should have chosen lavender oil. I honestly couldn’t wait for the massage to end. It was something to be endured. It wasn’t what I had asked for. 1 Star.
Lina segued into the facial. It was ok. My skin was very soft afterwards. That lasted for a couple of days. At first I was delighted that the bags under my eyes had disappeared, but in less than 30 minutes they were back. Possibly, the miracle was gravity as I was prone when I examined my face in the mirror.
A generous 4 stars.
By contrast, Melissa was beyond wonderful. She was concerned with my comfort throughout and did a spectacular job on my nails. They have never looked so good. I have received several compliments on them. My sole complaint was the nail polish was still a bit soft when I used the Ladies and two of my nails got scuffed.
5 Stars
The problem of the polish fully drying might have been resolved by having the manicure before the facial. Or maybe by using heated drying.
I will be back for Melissa’s magic.
MM
Mel Mel
Oct 14, 2025
5.0
When you sign up for a massage, you should let them know if you have been popping Advil like candy all week because your body hurts. If you think you MIGHT bruise easily, you should tell them that. You should take the medical form seriously. If you don’t, you may walk away pretty bruised up. That picture is my arm after my massage. Communication is key.
I still rate them 5 stars. I had a huge knot right there and she was trying to work it out. I never felt any pain at all. I was honestly shocked that I bruised up like that.
Anyway, the rest of my body felt great after she was done. My lower back was killing me when I came in and when she was done, it didn’t bother me the rest of my trip. She also helped me pick out some awesome facial products and numbered them for me. I think her name was Lina.
Another young lady did my facial. I’m so mad I can’t remember her name. Lovely girl with braids, soft spoken. I will see if they have a staff list online and maybe I can find out her name that way. Anyway, my face was bright red and inflamed. She took one look at my skin and knew exactly what I needed. I was also burning up and she hooked up a fan for me and decided to skip the hot stuff. She brought out some cold tools and it was heaven. The calm skin care line is out of this world. I brought some home. This stuff didn’t break my skin out, which is a miracle because most everything does.
I also want to say that as a bigger person with mobility issues, both of these ladies were very accommodating. I have metal plates, rods and screws in my body and they were gentle with those spots. I did have a nice experience here.
I guess I’m writing this as a review and a warning. You should be honest about ALL your medical issues, ALL the medications you are taking and lastly how much you have been drinking.
Lastly, it was a little embarrassing that no robes were available that fit me. If you are bigger than an XL, you may want to let them know in advance that you are plus size. That is what I would do next time.
SP
Serge-Marie Pierce
Sep 7, 2025
5.0
As a birthday gift, my family reserved a massage appointment for me at the Avenue Apothecary & Spa, and I had the pleasure of working with Dawn. She was absolutely amazing—professional, attentive, and very skilled. She quickly identified my pain points and worked them out with care, leaving me feeling refreshed and rejuvenated.
Dawn was also warm and friendly, which made the entire experience even better. She truly exceeded my expectations.
I highly recommend her services to anyone looking for both relaxation and effective treatment.
DL
Dawn De Lorenzo
Aug 4, 2025
5.0
I had a massage with Abigail today and it was divine! From the moment I arrived, she created a calming, welcoming space. Her technique was absolutely incredible—just the right balance of relaxation and therapeutic care. I left feeling completely renewed. If you're looking for someone who truly knows how to melt away stress and tension, Abigail is your person. Highly recommend!
NL
Nicola Ledesma
Jul 28, 2025
5.0
The most relaxing and luxurious mani/pedi I’ve ever gotten! I had the pleasure of having Star do my nails and she is the best. I usually get anxious sitting for too long when I get mani/pedis but I was so relaxed here. Great ambiance and incredible service. Was on the pricier side but it was money well spent!
Frequently Asked Questions About Avenue Apothecary & Spa
What types of spa treatments does Avenue Apothecary & Spa offer?
Avenue Apothecary & Spa focuses on organic and natural spa treatments using high-quality products from around the world, promoting healthier lifestyles through all natural, organic products.
What are the operating hours for Avenue Apothecary & Spa?
The spa is open Monday to Thursday from 10:00 AM to 7:00 PM, Friday and Saturday from 9:00 AM to 10:00 PM, and Sunday from 10:00 AM to 7:00 PM. During winter, they may close at 5:30 PM on weekdays if no evening appointments are scheduled.
Does Avenue Apothecary & Spa require appointments?
Yes, appointments are required to ensure service availability at Avenue Apothecary & Spa.
Is Avenue Apothecary & Spa accessible for wheelchair users?
Yes, the spa has a wheelchair accessible entrance and wheelchair accessible restrooms.
What payment methods does Avenue Apothecary & Spa accept?
They accept American Express, Apple Pay, Cash, Discover, Mastercard, and Visa.
Does Avenue Apothecary & Spa offer pickup and delivery services?
Yes, they provide in-store pickup, curbside pickup, delivery, and no-contact delivery options.
Where is Avenue Apothecary & Spa located?
It is located at 110 Rehoboth Avenue, Suite A, in Downtown Rehoboth Beach, Delaware 19971, USA.
Can customers visit Sole Boutique or Coral Cove near Avenue Apothecary & Spa?
Yes, both Sole Boutique and Coral Cove are nearby shops offering women's clothing, boutiques, and gifts, perfect for a shopping trip before or after your spa visit.
Are there dining options close to Avenue Apothecary & Spa?
Nearby dining options include Duck Donuts, Kaan's Bakery, Freddie's Beach Bar, and Cilantro Cocina de Mexico, providing a variety of food experiences for customers visiting the spa.
Is there lodging near Avenue Apothecary & Spa for out-of-town visitors?
Yes, the Avenue Inn & Spa and The Avenue Inn & Spa hotels are nearby, offering convenient accommodations for spa guests traveling to Rehoboth Beach.