Brand Certified
Benefit Cosmetics BrowBar
4.9(52 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Business Details
240 New Britain Avenue, Plainville, CT
06062-2056, United States
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
(860) 747-5140
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
https://browbars.benefitcosmetics.com/us/ct/plainville/240-new-britain-avenue
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBeauty Supply StoreBenefit Cosmetics
Feeling good is always a good look! At Benefit at Ulta Plainville, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Benefit Cosmetics BrowBar
240 New Britain Avenue, Plainville, CT
06062-2056, United States
Hours
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
52 reviews
5 stars
50
4 stars0
3 stars
1
2 stars0
1 star
1
- EPErica PalmerSep 5, 20235.0Not only did Marissa do a great job of making my feuding brows look like sweet sisters, she also gave me a tip that made using my brow pencil easier and more frequent. 😁
- THTiffany HamblenApr 14, 20235.0Marissa is AMAZING! She showed care when explaining my sensitivities and gave me great advice for wax prep. She worked with my brow scar like it wasn't even there. My brows looked FABULOUS after she was finished with them!
- MBMelissa BFeb 15, 20235.0Marissa is not only an eyebrow genius but a genuinely nice person. The only reason I hesitate to post this review is she might get too busy to do my brows! I’ll be back soon!!
- MBMartha BarryJan 28, 20235.0Marissa always does a great job. Easy to talk and knows what she’s doing, brows come out nicely every time. Thank you!
- JBJelly betancesOct 23, 20215.0Alyssa is fantastic at her job. She has great knowledge on skin care. She takes her time to make sure the brows look the best they can be. She always transform my brows every time I see her. I really love when she does them and it last me a couple weeks. I would definitely recommend her.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar at Ulta Plainville offer?
They offer brow shaping, lamination, pore pampering, brow waxing, tinting, tweezing, lip and chin waxing, and lash application services.
Do I need to make an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended, but walk-ins are also accepted.
What should I do to prepare for my upcoming brow or lash tint service?
If you have never had tint or dye before, you need a 24-hour patch test at the store before your service. Avoid self-tanning or spray tanning for 24 hours before and after the service.
What is brow mapping and how does it enhance my brow service?
Brow mapping personalizes the shape of your brows by identifying where they should start, arch, and end, ensuring a brow shape tailored specifically to you.
What is Benefit Cosmetics BrowBar's policy if I am running late to my appointment?
If you are more than 5 minutes late, your appointment may be given to another customer, though they will try to accommodate you.
What payment options are accepted at Benefit Cosmetics BrowBar at Ulta Plainville?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Plainville?
Open Monday to Wednesday 10:00am-8:00pm, Thursday to Saturday 10:00am-9:00pm, and Sunday 11:00am-6:00pm.
Where can I find Ulta Beauty to visit Benefit Cosmetics BrowBar in Plainville?
Benefit Cosmetics BrowBar is located inside Ulta Beauty at 240 New Britain Avenue, Plainville, CT 06062.
What nearby stores can I visit before or after my beauty appointment at Benefit Cosmetics BrowBar?
You can visit nearby stores such as Five Below for fashion accessories, Famous Footwear for shoes, and Sephora for more beauty products.
Are there food options near Benefit Cosmetics BrowBar where I can grab a meal or a snack?
Yes, nearby restaurants include McDonald's for fast food, Friendly's for American cuisine and ice cream, and Starbucks for coffee and snacks.
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