The NOW Massage RiNo

Reviews

• JM

  Jenna May

  Feb 5, 2026
  5.0
  I love The Now - the vibe, aesthetics, the check in, the infrared sauna, everything! Riley is exceptionally intuitive and listened to my needs. I love the membership and I love that I can use my membership in multiple locations when traveling!
• JJ

  Joshua

  Jan 28, 2026
  5.0
  I had a session with Faye. She has wonderful flow and focus. Very receptive to feedback. My only wish is that I could book a longer time
• MR

  Marney Reid

  Jan 11, 2026
  5.0
  Fantastic deep tissue and REALLY cool vibe! I got a gift certificate to the Cherry Creek and RINO locations for this massage chain and went in for a 50 minute deep tissue stretch massage. I’ve been getting massages on a regular basis for about 15 years and this was one of THE BEST ONES I’ve had yet. Definitely give yourself an extra 5 – 10 minutes before your appointment because parking can be challenging but it’s totally worth it! Super clean and light waiting area with a very helpful and friendly front desk person. As you go through to your massage room it feels like you’re glamping next to a river and the concept of the massage rooms and how they’re partitioned is super cool! I’m not sure if anyone else feels this way but for me, outside the cleanliness and the technician’s ability to do a solid deep tissue massage, the face rest is one of the most important parts of the experience and this one was perfect! No lines on my face when I left which I’m not sure if I have ever experienced. Thank you to the owner/manager of the NOW Massage Boutique in Cherry Creek and RINO for supporting Project C.U.R.E and donating this gift card to their silent auction. My fiancé and I come to Cherry creek about 3 – 5 times a year to visit friends and I will be back!! If you live around the area, I’d opt into their membership since the prices and options are great and they have locations all over the country.
• RA

  Rachel Andrews

  Dec 31, 2025
  2.0
  Sauna was a nice experience and the people working there were very kind but My massage was one of the most disappointing services I’ve ever received. I told the therapist a few times for firmer/better pressure and he barely massaged. It was like a light touching over the blanket. Less than 5 minutes on my back. He spent more time adjusting his chair and the blankets than actually massaging. I left feeling more stressed than when I went in. He didn’t get a single knot out.
• MD

  Michelle danelski

  Dec 30, 2025
  5.0
  This is one of the BEST massage salons that I have ever been to...from the friendly receptionist to the ambiance..but best of all was my therapist Christina. She was kind and caring right from the start. The massage was unbelievably wonderful. She was efficient and very therapeutic. She listened to my needs and did exactly what I needed. The sound of the ocean in the background was therapeutic in and of itself. I would recommend this place and especially Christina...she couldn't have done a better job.