The NOW Massage RiNo located on Larimer Street in the bustling arts district offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Customer experiences with massages varied significantly; while many praised the effectiveness and attentiveness of therapists, some reported disappointing sessions with inadequate pressure.
Staff Professionalism
The staff received consistent praise for their friendliness, professionalism, and attentiveness, contributing to a welcoming atmosphere.
Ambiance
The relaxing environment and soothing ambiance, including ocean sounds and aesthetic design, were frequently highlighted as enhancing the overall experience.
Membership Value
Customers appreciated the flexibility and affordability of the membership program, often mentioning it as a reason for their continued patronage.
MR
Marney Reid
1 day ago
5.0
Fantastic deep tissue and REALLY cool vibe!
I got a gift certificate to the Cherry Creek and RINO locations for this massage chain and went in for a 50 minute deep tissue stretch massage. I’ve been getting massages on a regular basis for about 15 years and this was one of THE BEST ONES I’ve had yet.
Definitely give yourself an extra 5 – 10 minutes before your appointment because parking can be challenging but it’s totally worth it!
Super clean and light waiting area with a very helpful and friendly front desk person. As you go through to your massage room it feels like you’re glamping next to a river and the concept of the massage rooms and how they’re partitioned is super cool!
I’m not sure if anyone else feels this way but for me, outside the cleanliness and the technician’s ability to do a solid deep tissue massage, the face rest is one of the most important parts of the experience and this one was perfect! No lines on my face when I left which I’m not sure if I have ever experienced.
Thank you to the owner/manager of the NOW Massage Boutique in Cherry Creek and RINO for supporting Project C.U.R.E and donating this gift card to their silent auction. My fiancé and I come to Cherry creek about 3 – 5 times a year to visit friends and I will be back!!
If you live around the area, I’d opt into their membership since the prices and options are great and they have locations all over the country.
RA
Rachel Andrews
Dec 31, 2025
2.0
Sauna was a nice experience and the people working there were very kind but My massage was one of the most disappointing services I’ve ever received. I told the therapist a few times for firmer/better pressure and he barely massaged. It was like a light touching over the blanket. Less than 5
minutes on my back. He spent more time adjusting his chair and the blankets than actually massaging. I left feeling more stressed than when I went in. He didn’t get a single knot out.
MD
Michelle danelski
Dec 30, 2025
5.0
This is one of the BEST massage salons that I have ever been to...from the friendly receptionist to the ambiance..but best of all was my therapist Christina. She was kind and caring right from the start. The massage was unbelievably wonderful. She was efficient and very therapeutic. She listened to my needs and did exactly what I needed. The sound of the ocean in the background was therapeutic in and of itself. I would recommend this place and especially Christina...she couldn't have done a better job.
SH
S4M H
Dec 19, 2025
2.0
My masseuse was very kind, but I would NOT go here if you're needing any therapeutic work done. In my experience, this place is for general relaxation massages and not for any kind of legit healing work. As kind and professional as my masseuse was, I do not feel that they had any insight or education on therapeutic massage, despite the fact I paid extra for a sports treatment... which I did not get and was one of the softest massages ever. After one therapeutic massage elsewhere, much of my chronic pain has subsided. So much of Rino is a facade anyways, not surprised this one is any different!
Clearly lots of people like this place, but I just want to write down my review so no one else pays $200 for a sub-par treatment if they're dealing with any kind of pain and needing a practitioner who understands the body well enough to support healing.
SR
Suzanne Roberts
Dec 11, 2025
5.0
Have been 3x now and each time has been amazing. I even was able to get my husband to join me today (which is usually a challenge) but he walked out said that was the best massage of his life! Thank you to Matalie, Marcelino, and Sam for amazing relaxation. And to the whole team, I’m always greeted with warmth and kindnes. Will be back :)
Frequently Asked Questions About The NOW Massage RiNo
Where is The NOW Massage RiNo located?
The NOW Massage RiNo is located at 2823 Larimer St, Denver, CO 80205, US.
What types of massage services does The NOW Massage RiNo offer?
The NOW Massage RiNo offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage RiNo?
The NOW Massage RiNo is open every day of the week from 10:00 AM to 9:00 PM.
How can I contact The NOW Massage RiNo for appointments or inquiries?
You can contact The NOW Massage RiNo by calling +1 720-769-7553 or visiting their website at https://thenowmassage.com/rino/.
Does The NOW Massage RiNo offer gift cards?
Yes, The NOW Massage RiNo offers massage gift cards, which can be gifted to provide an energy shift through massage therapy.
What kind of establishment is The NOW Massage RiNo?
The NOW Massage RiNo is a massage spa offering professional massage therapy services in a relaxing neighborhood spa setting.
Are there any nearby restaurants where I can dine before or after my massage appointment?
Yes, nearby you can find Beckon, an American restaurant and wine bar, and major tom, a restaurant, bar, and pub, which are great options for dining before or after your massage appointment.
What nearby businesses can help me with real estate services near The NOW Massage RiNo?
Several real estate agents and agencies are nearby, including 8z Real Estate Denver RiNo, Jean Nicholson - 8z Real Estate, Heather Rogers - 8z Real Estate, and others, providing various real estate services.
Is there a veterinarian close to The NOW Massage RiNo if I need pet care?
Yes, GoodVets is a nearby veterinarian offering pet care services close to The NOW Massage RiNo.
What nearby agencies can assist with advertising or marketing needs while visiting The NOW Massage RiNo?
Near The NOW Massage RiNo, you can find Cultivator Advertising and Movement Strategy, which are professional advertising and marketing agencies that provide related services.