The NOW Massage Studio City

4.5
166 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage Studio City located in The Valley on Ventura Boulevard offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

Location

The NOW Massage Studio City
12019 Ventura Boulevard, Studio City, CA
91604, United States

Hours

Reviews

4.5
166 reviews
5 stars
137
4 stars
3
3 stars
4
2 stars
9
1 star
13

What are people saying?

AI-generated from recent customer reviews

Therapist Quality

Many customers praised the skill and effectiveness of various therapists, highlighting their ability to provide relief and tailored experiences.

Atmosphere

The studio is frequently described as clean, calming, and beautifully designed, contributing to a relaxing experience.

Customer Service

While most reviews commend the friendly and helpful front desk staff, there are notable complaints about poor service and communication in certain instances.

Mixed Experiences

Some customers reported disappointing massages that did not meet their expectations, particularly regarding pressure and focus on problem areas.

Value for Money

Several reviews mention that the pricing feels high compared to the quality of service received, with some feeling that they did not get their money's worth.
  • EZ
    etay zupraner
    Jan 1, 2026
    5.0
    First time I got to the now in Studio city , they introduce me to Heli the Massage therapist for a deep tissue treatment. She was incredible, The best massage I ever received, she’s very knowledgeable a lot of techniques, she know exactly my pain spots and trigger points, No other massage therapist know how to work properly as she is, I definitely recommend Heli .
  • LW
    Lauren Wierzbicki
    Dec 30, 2025
    5.0
    I’ve been coming to The Now regularly for almost three months. I love the atmosphere, the people, and the experience as a whole, but the real standout I have to mention is Davon. I came in with chronic pain tied to stress and nervous system tension, and Davon’s thoughtfulness, technical skill, and ability to tailor each session truly goes above and beyond. After learning I have herniated discs in my neck, I appreciate even more how responsive and precise his work is. Each session brings real relief, improved mobility, and a calmer nervous system. It’s become an essential part of my care, not just a luxury. Every The Now location I’ve been to has been exceptional, and after trying less expensive alternatives, it’s well worth the price. 100/10 recommend!
  • JK
    Jennifer Kulesza
    Dec 29, 2025
    5.0
    Jono is an amazing massage therapist! Highly recommend him as well as The Now in general. Everyone is friendly and welcoming
  • FR
    Floryn Rosenberg
    Dec 29, 2025
    2.0
    This was my first time trying The Now, as I was gifted a $100 gift card. Jono was my massage therapist for a 50 minute The Now massage and he was truly wonderful. He applied great pressure, found all of my tension spots, and did an excellent job working through the knots. I have nothing but positive things to say about him. He was fantastic. I’m not usually one to leave negative reviews, but since I was asked to leave a review while checking out, then followed up with both a text and an email requesting one, I felt it was important to share my honest experience. Unfortunately the overall environment took away from what could have been a very relaxing massage. I was placed in the first stall by the entrance, and the main door opened and closed frequently and loudly throughout my session. It was quite distracting, and I found it difficult to fully relax. Additionally, conversations from clients in the hallway before and after their appointments were clearly audible during my massage. While Jono was truly excellent, the noise level and lack of privacy made the overall experience less enjoyable for me. Because of this, I personally wouldn’t recommend this location.
  • EK
    Emily Koch
    Dec 29, 2025
    5.0
    I’ve been coming here for massages for about 6 years now and I’ve always had a wonderful experience. Charles helped me today and he did a fantastic job. I would highly recommend coming here!

Frequently Asked Questions About The NOW Massage Studio City

What types of massages does The NOW Massage Studio City offer?

The NOW Massage Studio City offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.

What are the operating hours of The NOW Massage Studio City?

The NOW Massage Studio City is open daily from 10:00 AM to 10:00 PM.