Feeling good is always a good look! Benefit at Macy's Santa Rosa , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
MondayClosed
Tuesday10:00 AM - 6:00 PM
Wednesday10:00 AM - 6:00 PM
Thursday10:00 AM - 6:00 PM
Friday10:00 AM - 6:00 PM
Saturday10:00 AM - 6:00 PM
SundayClosed
Reviews
4.9
113 reviews
5 stars
110
4 stars0
3 stars0
2 stars1
1 star
2
VK
Victoria Knowles
2 days ago
5.0
Danielle was awesome! She is very professional and caring about you as her customer. She eased my concerns as I have very light brows and didn't want them too dark. Definitely will go back to her!
SB
Steph Bare
4 days ago
5.0
Dani is finally back from Maternity leave!!! Yay. You can now book with her. I’m so excited. My brows missed her magic
NK
Nikki Koski
4 days ago
5.0
Just got my brows done by Danny!!! She is the best & so sweet! Shes backkkkkkkk everyone!!!!!
LB
Lynette Bachand
Feb 26, 2026
5.0
Kaylee did a great job! She was professional, not pushy, and very nice. Very happy with the entire process, and highly recommend.
JA
Jacqueline Anthony
Jan 25, 2026
5.0
My brows look amazing!! Kaylee did a fantastic job and was so lovely. I definitely will return!!!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What kinds of brow and beauty services does Benefit Cosmetics BrowBar at Macy's Santa Rosa offer?
We offer personalized brow shaping, lamination, and pore pampering tailored to your unique needs, performed by our Brow & Beauty Experts.
How can I prepare for my upcoming brow lamination service at Benefit Cosmetics BrowBar?
If you have allergies to hair dye or perming solutions, you must have a 24-hour patch test before your lamination service. Also, avoid getting a brow lamination within six weeks prior to your appointment.
Do I need to book an appointment at Benefit Cosmetics BrowBar at Macy's Santa Rosa?
Appointments are recommended but we also accept walk-ins for your convenience.
What payment methods are accepted at Benefit Cosmetics BrowBar?
We accept American Express, Apple Pay, cash, check, Discover, Mastercard, and Visa.
What is the late policy if I arrive after my appointment time?
If you are more than 5 minutes late, your appointment spot may be given to another customer, though we strive to accommodate unavoidable delays.
What are the operating hours of Benefit Cosmetics BrowBar at Macy's Santa Rosa?
We are open Tuesday through Saturday from 10:00 AM to 6:00 PM and closed on Sundays and Mondays.
How does the Brow Mapping service work at Benefit Cosmetics BrowBar?
Brow Mapping is a personalized technique to find the ideal start, arch, and end points of your brows while identifying hairs to remove, ensuring a shape that suits you perfectly.
Where can I find Benefit Cosmetics BrowBar in Santa Rosa?
We are located inside Macy's at 555 Coddingtown Mall, Santa Rosa, CA 95401.
What nearby places can I visit before or after my Beauty service at Benefit Cosmetics BrowBar?
You can enjoy a coffee break at Kafe Moca or dine at Sweet River Grill & Bar, both located near Macy's at Coddingtown Mall, making your visit convenient and enjoyable.
Are there fitness or wellness options near Benefit Cosmetics BrowBar at Macy's Santa Rosa?
Yes, you can visit Orangetheory Fitness and YogaSix nearby to stay active before or after your beauty appointment.
Brand Certified Facts from Benefit Cosmetics BrowBar
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Certified April 12, 2026Yext Knowledge Graph
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