Feeling good is always a good look! Benefit at Macy's Santa Rosa , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 6:00 PM
Tuesday10:00 AM - 6:00 PM
Wednesday10:00 AM - 6:00 PM
Thursday10:00 AM - 6:00 PM
Friday10:00 AM - 6:00 PM
Saturday10:00 AM - 6:00 PM
Sunday10:00 AM - 6:00 PM
Reviews
4.9
236 reviews
5 stars
228
4 stars2
3 stars1
2 stars1
1 star
4
AR
April Williams Ruiz
Apr 7, 2026
5.0
Katie did my eyebrows she was the best and sweetest person ever!! Loved my brows so much 10/10 🥰
JR
Janet Rodriguez
Apr 6, 2026
5.0
I had the BEST experience with Katie! She is amazing at what she does. She shaped my brows clean, natural, and flattering to my face. Katie genuinely cares about her clients and takes pride in her work. My brows have never looked this good! Highly recommend her if you want flawless brows🫶🏻
CB
Crystal Bailey
Mar 8, 2026
5.0
Katie at the Downtown SR location has been doing my brows for over 4 years. Very professional, she pays attention to detail ( i have a scar on my brow) they look flawless every SINGLE VISIT. I will NEVER go anywhere else or see someone besides her! She pays attention to her clients needs and wants .
MM
Marie Montoya
Feb 21, 2026
5.0
Katie has the magic touch! She was very welcoming and brought my eyebrows back to LIFE 🙌🏽 don’t hesitate to book with her if you want an amazing service with good conversation!
AJ
Audrianna Jones
Feb 12, 2026
5.0
Wonderful service, for an eyebrow and lip wax before Valentine’s Day. Every experience includes friendly conversation and minimal recovery time with little to no skin irritation (you can squeeze an appointment on your lunch break if needed).
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Macy's Santa Rosa offer?
Benefit Cosmetics BrowBar offers a range of services including brow waxing, brow tweezing, lip and chin waxing, full face waxing, lash application, brow lamination, and threading for brows, lips, and chin.
What are the operating hours of Benefit Cosmetics BrowBar at Macy's Santa Rosa?
The BrowBar is open every day from 10:00 AM to 6:00 PM.
Do I need an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
How should I prepare for a Brow Lamination service?
If you have allergies to hair dye or perming solutions, a 24-hour patch test is required before a lamination service. Also, you should not have had a brow lamination within the 6 weeks prior to your appointment.
What is Brow Mapping at Benefit Cosmetics BrowBar?
Brow Mapping is a personalized technique to determine where your brow should start, arch, and end, helping to identify hairs to remove or grow for the ideal brow shape.
What is Benefit Cosmetics BrowBar located inside?
It is located inside Macy's Santa Rosa Plaza.
Are there any nearby places where I can go before or after my appointment?
Yes, you can visit Finish Line at Macy's for shoe shopping, or relax at Kafe Moca, a nearby cafe and coffee shop.
Is there a place nearby where I can get eye care services?
LensCrafters at Macy's is coming soon nearby, providing eye care services.
What dining options are available near Benefit Cosmetics BrowBar at Macy's Santa Rosa?
Sweet River Grill & Bar is a nearby American restaurant where you can enjoy a meal before or after your visit.
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