The NOW Massage Santa Monica located just walking distance from the ocean and right next door to popular Urth Cafe + Pressed Juicery offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy and infrared sauna sessions. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages, infrared sauna and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Most customers praised the massage therapists for their skills and ability to provide a relaxing experience, with many specific therapists receiving high recommendations.
Ambiance
The spa's atmosphere was frequently described as clean, calming, and aesthetically pleasing, contributing to a positive overall experience.
Customer Service
While many reviews highlighted friendly and helpful front desk staff, there were notable complaints about unprofessional interactions and poor handling of appointment issues.
Membership Value
Customers appreciated the affordability and value of the monthly membership, often mentioning it as a reason for their continued patronage.
Inconsistency
Some reviews indicated a decline in service quality over time, with experiences varying significantly between different therapists.
MH
Mohammed Haque
5 days ago
5.0
I thought the whole experience was great. Very professional very clean. The advice that I got afterwards was very helpful on how to approach recovery since I weight lift.
JP
Jennifer Padilla
Nov 14, 2025
4.0
Always a great experience for 80 min massages with Sean! Staff is great and always helpful when I need to book a massage or have a question about my account.
RS
Rachelle Selmon
Nov 8, 2025
5.0
On Tuesday, I woke up with my shoulder hurting. And by the time I got home from work, I couldn't even lift my arm. I was able to get a last minute appointment near me at The Now Massage & after 80 minutes with Crystal, I could at least raise it halfway! I bought a membership :-)
But I knew in a couple of days I'd have to take multiple flights. Half way wasn't good enough.
I made another appointment for Thursday & saw Terrie (as Crystal wasn't available) for 50 minutes before flights on Friday. Terrie knew all about TOS & somehow knew where & what to work on. I could lift my arm all the way! I made an appointment to see her again Sunday before my 1st of 5 flights in the next 3 days.
I know there still may be some pain in my back (where it stemmed from), but the fact that I can travel at all is amazing!!!
AC
Aurora Cecconi
Nov 6, 2025
5.0
Beautiful atmosphere really calming and relaxing, everyone was extremely kind. Terrie was amazing, very professional, she helped me with my shoulders pain and she realigned my hips, she made me feel really comfortable. Thank you so much Terrie! Definitely coming back
KA
Kevyn Allard
Nov 6, 2025
5.0
I recently moved to Los Angeles from NorCal and couldn't have made the transition without The Now in Santa Monica. Every month I go in for a relaxing massage (I love Melinda) and lately, I've been popping in for a quick infra-red sauna. Each sauna is clean and private (my favorite part) with fresh towels and cold water. It's a great way to get rid of toxins and unwind for a few minutes. When I have time, I'll finish with a walk on the beach (it's one block away). You can't beat it!
Frequently Asked Questions About The NOW Massage Santa Monica
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
What type of membership options are available?
The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include: savings on a 50 or 80 minute massage, exclusive perks, roll-over credits and more. Please refer to our membership page on our website for more details.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
Do you have a sauna?
Yes, we offer Infrared Sauna at our West Hollywood and Santa Monica boutiques, which you can book before or after your massage.
What are the benefits of Infrared Sauna?
Infrared heat and chromotherapy provide many benefits. Some of the most notable include:
- Detoxifies by releasing toxins and impurities
- Relieves muscle tension, boosts circulation and restores balance
- Reduces stress and promotes restful sleep
- Strengthens the immune system
- Improves skin clarity and glow
- Red light chromotherapy enhances energy
How is The NOW Massage Santa Monica different from a traditional spa?
The NOW offers the approachable luxury of a neighborhood spa with high-quality, customizable massages and exclusive enhancements without the higher time commitment and cost of traditional spas.
What membership options does The NOW Massage Santa Monica offer?
They offer the Ritual Membership with monthly or bi-monthly packages including savings on 50 or 80 minute massages, exclusive perks, and roll-over credits. More details are available on their membership page.
How can I book a massage at The NOW Massage Santa Monica?
You can book online at their website, through The NOW Massage app, by phone, or walk in. Due to high demand, advance scheduling is recommended.
Does The NOW Massage Santa Monica have a sauna?
Yes, they offer Infrared Sauna sessions that can be booked before or after your massage.
What are the benefits of the Infrared Sauna at The NOW Massage?
Infrared Sauna provides detoxification, muscle tension relief, improved circulation, stress reduction, immune system strengthening, skin clarity, and energy boosting through red light chromotherapy.
What are the operating hours for The NOW Massage Santa Monica?
The boutique is open every day from 10:00 AM to 10:00 PM.
Where is The NOW Massage Santa Monica located?
It is located at 2407 Main Street, Santa Monica, CA 90405, within walking distance from the ocean and next to Urth Cafe and Pressed Juicery.
Are there nearby places I can visit before or after my massage at The NOW?
Yes, you can visit nearby spots like the yoga studio Yogitoes for a session before your massage, or enjoy a healthy drink at Pressed Juicery next door after your appointment.
What dining options are near The NOW Massage Santa Monica?
Nearby restaurants include JINYA Ramen Bar, Isla Mediterranean and American restaurant, Augie's on Main for burgers and chicken, and Dolcenero Gelato for desserts and smoothies.
How can I contact The NOW Massage Santa Monica?
You can call them at +1 424-724-4021 or visit their website at https://thenowmassage.com/santa-monica/ for more information and online booking.