Feeling good is always a good look! Benefit at Macy's San Mateo , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible entranceAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 6:00 PM
Tuesday10:00 AM - 7:00 PM
Wednesday10:00 AM - 7:00 PM
Thursday10:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday11:00 AM - 3:00 PM
Reviews
4.9
160 reviews
5 stars
156
4 stars0
3 stars1
2 stars0
1 star
3
AE
Amaya Echarte
Apr 6, 2026
5.0
Jonelle is the best! Always professional, brows are done quickly, and she’s so sweet! Always come to Benefit for my brow wax.
LL
Linda
Mar 17, 2026
5.0
Great experience every time I see Jonelle who is the Benefit Eyebrow Specialist at Hillsdale Macy’s. She is such a nice friendly person. Does a fabulous job on your eyebrows, lip and chin wax. So if you are looking for someone who is great at what she does make an appointment with Jonelle. Kudos to Macy’s for hiring such a great person 😊
AT
Alyssa T
Mar 7, 2026
5.0
Both Jonelle and Anastassia are great. Very nice and very good service. I’ve been going here for years and I will continue to do so.
KS
Kathryn Salas
Mar 1, 2026
5.0
I’m leaving this review for Jonelle G., who did an incredible job on my eyebrow wax and tint. I was blown away by the precision and high quality of her work—it’s clear that Jonelle is a master of her craft and takes what she does seriously. Beyond her skill, she was punctual and such a pleasure to talk with throughout the appointment. I highly recommend her!
ZG
ZGMaria Gutierrez
Feb 23, 2026
5.0
Anastassia is an Amazing Brow Tech. She is professional and listens to her client. I highly recommend her for all your facial waxing.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Macy's San Mateo offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, pore pampering, and more beauty services tailored for all experience levels.
What are the business hours for Benefit Cosmetics BrowBar at Macy's San Mateo?
The BrowBar is open Monday 10:00-18:00, Tuesday to Saturday 10:00-19:00, and Sunday 11:00-15:00.
Do I need to make an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted at the BrowBar.
What payment options are accepted at Benefit Cosmetics BrowBar?
The BrowBar accepts American Express, Apple Pay, Cash, Check, Discover, MasterCard, and Visa.
How can I prepare for my upcoming brow lamination service at Benefit Cosmetics BrowBar?
You must have a 24-hour patch test for allergies before a lamination service and avoid having had a lamination in the past 6 weeks.
What is the Benefit Cosmetics BrowBar's late policy?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, although they try to accommodate delays.
Does Benefit Cosmetics BrowBar have wheelchair accessible entrances and restrooms?
Yes, the BrowBar has wheelchair accessible entrances, parking, and restrooms for customer convenience.
Which nearby stores can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can visit nearby stores like Sunglass Hut for eyewear, Claire's for piercings and beauty items, and The Jewel Box for jewelry.
Are there other beauty and spa options near Benefit Cosmetics BrowBar at Macy's San Mateo?
Yes, Resveralife spa and beauty salon is nearby, offering additional beauty and spa services in the area.
Can I combine shopping at Benefit Cosmetics BrowBar with other fashion stores nearby?
Definitely, stores like ECCO and ALDO shoe stores and MAC Cosmetics are close by, making it convenient to complete your beauty and fashion shopping.
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