The NOW Massage Little Italy located on Kettner Boulevard in downtown San Diego, offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Customers consistently praised the skill and effectiveness of the massage therapists, highlighting their ability to tailor treatments to individual needs and provide deep relaxation.
Atmosphere
The ambiance of the facility received high marks for being calming, clean, and beautifully designed, contributing to a relaxing experience.
Customer Service
While most reviews noted friendly and professional staff, a few mentioned areas for improvement in front desk communication.
Overall Experience
Many customers expressed a strong desire to return, indicating high satisfaction with their overall experience and willingness to recommend the business.
PF
paniz farjam
3 days ago
4.0
Everything was really good! The only thing that I didn't like was the white noise sound! I know because of not having acoustic wall there was a white noise but the volume was too loud and even with that I could hear the other voices either!
KZ
Kimmie Z
Dec 30, 2025
5.0
Front office attendant Lorenzo was professional great phone etiquette, people person, awesome attitude and friendly. Therapist Gabby was excellent! Her skills in massage therapy and wellness was thorough and attentive to the needed areas with awesome technique/skills and care given. Thank you!
DB
Dana Bishop
Dec 28, 2025
5.0
As an almost 9 month pregnant gal I had lots of aches and pains. Eliana was wonderful and gave a relaxing and thorough massage. I left feeling significantly better than when I came in. I wish I could come in everyday.
LF
Lauren Flores
Dec 26, 2025
5.0
I had an amazing experience at this location! I’ve been to two LA locations multiple times and this location is by far the best. From the time we walked in, everyone was so personable yet professional. I had Lauren for my 80 minute massage and wow she was incredible. She knew exactly what to do, listened to what I wanted and hit areas that I needed. She was so knowledgeable and the overall experience was comforting and relaxing. Will definitely be back and will definitely be requesting Lauren!
CC
Crystal Cisneros
Dec 8, 2025
4.0
I booked a massage with Benjamin, and he was fantastic. He struck the perfect balance between gentle and firm, really listened to what I wanted, and made sure I felt safe, warm, and relaxed the entire time. If you’re picky about massage therapists, he’s one of the good ones.
The space itself is lovely — calming, clean, and thoughtfully set up. The sound machine was cranked just enough to drown out the outside world, and honestly, I loved that.
The only hiccup was the front desk experience. The gentleman working reception was polite but very soft-spoken, to the point where I could barely understand anything he said. Not rude, just not exactly creating the warm welcome the space itself promises.
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Bottom line: The massage was wonderful, and Benjamin is worth booking. A little improvement in the customer service vibe up front would make the overall experience truly excellent.
Frequently Asked Questions About The NOW Massage Little Italy
Where is The NOW Massage Little Italy located?
The NOW Massage Little Italy is located at 2100 Kettner Boulevard, Suite 1600, San Diego, CA 92101, US.
What types of massage services does The NOW Massage Little Italy offer?
Guests can choose from three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Little Italy?
The spa operates Monday to Thursday and Sunday from 9:00 AM to 7:00 PM, Friday from 9:00 AM to 9:00 PM, and Saturday from 8:00 AM to 8:00 PM.
How can I contact The NOW Massage Little Italy to book an appointment?
You can call them at +1 619-915-0768 or visit their website at https://thenowmassage.com/little-italy to make a booking.
Does The NOW Massage Little Italy offer gift cards?
Yes, they offer Massage Gift Cards that can be a thoughtful gift to share an energy shift and relaxation experience.
What categories of services does The NOW Massage Little Italy specialize in?
They specialize in massage therapy, massage spa services, and overall spa treatments focused on relaxation and healing.
Are there any good dining options near The NOW Massage Little Italy for a meal before or after your visit?
Yes, nearby dining options include Slice House by Tony Gemignani for pizza, Postino Little Italy for wine and small plates, Bun & Patti for burgers, and Fat City Steakhouse and Tropical Courtyard for steakhouse cuisine.
What nearby fitness or wellness centers are close to The NOW Massage Little Italy?
Nearby fitness and wellness options include BFT Little Italy and F45 Training, both offering gym and active recreation services that complement massage therapy.
Can visitors combine a day of relaxation at The NOW Massage Little Italy with local shopping?
Yes, visitors can explore nearby stores such as Irelia’s Fine Jewelry, Wood & Silver furniture store, and Mixture furniture store for a shopping experience alongside their spa visit.
Are there any convenient nearby services or businesses that might assist visitors coming to The NOW Massage Little Italy?
Yes, nearby businesses such as Boston Consulting Group, Progressive Global Energy employment agency, and NetworkAntics IT service and computer repair provide professional services in the vicinity that might assist visitors.