Feeling good is always a good look! Benefit at Macy's Roseville , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 6:00 PM
Tuesday10:00 AM - 7:00 PM
Wednesday10:00 AM - 7:00 PM
Thursday10:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday11:00 AM - 7:00 PM
Reviews
4.9
180 reviews
5 stars
175
4 stars
3
3 stars0
2 stars0
1 star2
DB
Danielle Berdejo
Mar 27, 2026
5.0
I had a brow wax with Paula today at the Benefit Brow Bar in Macys. She made my eyebrows look amazing. She took extra care and time to help reshape my brows and answered all of my questions. She had great customer service, very professional, and explained and showed me exactly what she was going to do before she did it. I look forward to get back into my brow routine and visiting Paula again soon. I highly recommend this locations brow services.
CR
Caryn Reece
Mar 19, 2026
5.0
Paula is great and very personable. Also does a great job on the eyebrows!
TH
Theresa Happach
Mar 13, 2026
5.0
Loved the service I received and my results 🩷 Paula was fabulous!
SW
Shannon Wright
Mar 1, 2026
5.0
Love the benefit brow experience. She did a great job on my brows. I only go here to get my brows down because they’re really good at doing a professional job. ❤️ See you in a few weeks!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Macy's Roseville offer?
We offer a variety of services including brow waxing, tweezing, lamination, threading, lip and chin waxing, full face waxing, and lash application.
What is included in a Benefit Brow service?
Each experience starts with a personalized consultation and Brow Mapping to identify your perfect brow shape, followed by hair removal and styling to achieve your desired look.
How should I prepare for a Brow Lamination service?
If you have allergies to hair dye or perming solutions, a 24-hour patch test is required before your appointment. Also, ensure you haven't had a brow lamination within the last 6 weeks.
Do I need to make an appointment at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at our Macy's Roseville location.
What are the operating hours of Benefit Cosmetics BrowBar at Macy's Roseville?
We are open Monday 10am-6pm, Tuesday-Saturday 10am-7pm, and Sunday 11am-7pm.
What payment options does Benefit Cosmetics BrowBar accept?
We accept American Express, Apple Pay, Cash, Check, Discover, MasterCard, and Visa.
Where is Benefit Cosmetics BrowBar located?
We are located at 1197 Galleria Boulevard inside Macy's in Roseville, CA 95678.
What nearby stores can I visit before or after my appointment at Benefit Cosmetics BrowBar?
You can visit Spencer's clothing and gift shop, Toy Shack for toys and women's clothing, and LensCrafters eyewear store, all conveniently located near Macy's Roseville.
Are there nearby places to grab a snack near Benefit Cosmetics BrowBar at Macy's Roseville?
Yes, Pretzelmaker at Galleria Mall and Mrs. Fields bakery and coffee shop are nearby for a quick treat before or after your visit.
Are there other beauty and salon services available nearby Benefit Cosmetics BrowBar?
Yes, you can visit Planet Beauty for cosmetics and beauty supplies or Galleria Nails for spa and nail care services in the Roseville Galleria area.
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Certified April 12, 2026Yext Knowledge Graph
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