Feeling good is always a good look! At Benefit at Ulta Petaluma, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
35 reviews
5 stars
34
4 stars0
3 stars0
2 stars0
1 star
1
KL
Kim leviloff
May 3, 2024
5.0
Lexi was lovely. She explained what she thought we should do and then took her time and made the entire experience great. I booked my next appt with her in a few weeks as she suggested!
BW
Bridget Wiley
Apr 5, 2024
5.0
Lexi did a great job on my brows. She was fast and efficient and so nice! Definitely recommend getting a wax here.
RR
Rebecca
Mar 13, 2024
5.0
Lexi did a fantastic job on my brows today! It was my first ever appointment with her and I can confirm I will be a repeat customer. She was so kind and professional and personable. I truly enjoyed my experience with Lexi at Ulta for a brow and lip wax and highly recommended her for any waxing services.
AC
Allison Chandler
Mar 3, 2024
5.0
Lexi at the BrowBar delivered a high quality brow waxing service and I already made my next appointment with her! She was kind, courteous, and professional experience. She made sure to ask about my desired brow shape and checked in with me about the wax temperature. Go see her next time you are at the Petaluma Ulta!
RH
robert hatfield
Mar 1, 2024
5.0
I had a lip wax by Lexi. First one in a long time. She was great. Very gentle and sweet. I have a return visit in the next month
Francine
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Petaluma offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, pore pampering, and more beauty services, staffed by Brow & Beauty Experts.
Do I need to make an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted.
What should I do to prepare for a brow lamination service?
If allergic to hair dye or perming solutions, you must take a 24-hour patch test prior to the lamination service. Also, ensure you haven't had a lamination in the past 6 weeks.
What is Brow Mapping and why is it important?
Brow Mapping is a personalized technique to find the perfect start, arch, and end points of your brows and identifies hairs to remove, ensuring a shape tailored to you.
What is the late policy for appointments at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late, your appointment slot may be given to another customer, although they will try to accommodate you.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Petaluma?
Open Monday to Wednesday from 10:00 AM to 8:00 PM; Thursday to Saturday from 10:00 AM to 9:00 PM; and Sunday from 11:00 AM to 6:00 PM.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, ApplePay, Cash, Check, Discover, Mastercard, and Visa.
Can I pick up my beauty products in-store or via curbside at Benefit Cosmetics BrowBar?
Yes, both in-store and curbside pickup services are available.
Are there any nearby stores where I can shop before or after my visit to Benefit Cosmetics BrowBar?
Yes, nearby stores include HomeGoods, T.J. Maxx & HomeGoods, TJ Maxx, DICK'S Sporting Goods, PetSmart, and Target, providing a great shopping experience.
What nearby places can I visit for dining or relaxation near Benefit Cosmetics BrowBar?
Nearby dining options include Buffalo Wild Wings, Pokemoto Petaluma, Red Boy Pizza, Yogurtland Petaluma, Sift Dessert Bar, and Deb's Kitchen Petaluma, perfect for meals or treats before or after your appointment.
Are there health and wellness services near Benefit Cosmetics BrowBar?
Yes, nearby you can find Petaluma Modern Dentistry and KK Optometric Eyecare for dental and eye care needs.
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