Certified by The NOW Massage West Hollywood • Mar 22, 2026
Massage SpaSpaMassage Therapy
The NOW Massage West Hollywood, across from Erewhon and near The Grove, offers an oasis to disconnect from the outside world and reconnect within, through the healing benefits of massage therapy and infrared sauna sessions. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages, infrared sauna and custom enhancements that offer relaxation and healing.
Choose from 3 signature massage styles. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Location
Certified by The NOW Massage West Hollywood • Mar 22, 2026
Certified by The NOW Massage West Hollywood • Mar 22, 2026
Reviews
4.5
247 reviews
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201
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Rey Ticehurst
Mar 11, 2026
5.0
80 Minute Stretch + Cupping with MT Theresa, INSANELY GOOD!!! Exceptional flow, technique, professionalism and communication! I haven’t had this good of a massage in quite some time, she will get you right!!
And thank you to Kaly at the front desk for being so nice and professional after my message and helping me rebook, I will be back💪
LC
Lizmary Cruz
Feb 21, 2026
5.0
Me encanta, el servicio es muy bueno, lo recomiendo
JT
Jennifer Toomey
Feb 14, 2026
5.0
Luka is LA's best kept secret. I have had a lot of massage therapists, but he truly gets it and understands muscles and knows what he is doing. I book him several sessions at a time because he fills up fast. I look forward to each session because I know that I will have so much relief!
NK
Natalie K
Feb 8, 2026
5.0
Luka is hands down one of the BEST massage therapists I’ve ever worked with.
I came in with chronic lower back pain, tight QL muscles, and limited mobility, and Luka immediately identified the root issues instead of just doing a relaxation massage. His knowledge of anatomy and clinical technique is exceptional — every movement felt intentional and focused on real correction, not just temporary relief.
During the session, Luka combined deep tissue work, precise trigger point therapy, and functional assessment that helped release long-standing tension I’ve struggled with for years. After just one session, my range of motion improved and my pain level dropped significantly.
What sets Luka apart is that he treats you like a whole system — posture, movement patterns, and muscle balance — not just sore spots. Professional, skilled, and genuinely invested in healing.
If you need REAL therapeutic results, Luka is the therapist to book. Truly amazing work.
AA
Angie Jones Art
Feb 6, 2026
5.0
I saw Johnny after work for a massage because I was dealing with acute pain from a repetitive strain injury, and the experience was excellent.
The front desk staff were extremely friendly, and the environment was very calming. I especially appreciated the ocean sounds instead of typical massage music, which made the space feel more grounded and relaxing. The curtain environment with the beach sounds made me think of a massage I had in Tulum, and Johnny encouraged me to breathe in lavender during the session, which immediately helped calm my nervous system.
Johnny was highly skilled and focused. He quickly identified where my pain was coming from and concentrated his work on the knots in my upper back caused by long hours at a computer. His touch was precise and intentional, and I felt meaningful relief during and after the session.
The pricing is on the higher side compared to some places, but it was absolutely worth it. They were able to get me in the same day, and Johnny tailored the entire session to my specific needs rather than offering a generic massage. I recommend him for anyone dealing with acute or work-related pain who needs focused, effective bodywork.
Frequently Asked Questions About The NOW Massage West Hollywood
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
What type of membership options are available?
The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include: savings on a 50 or 80 minute massage, exclusive perks, roll-over credits and more. Please refer to our membership page on our website for more details.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
Do you have a sauna?
Yes, we offer Infrared Sauna at our West Hollywood and Santa Monica boutiques, which you can book before or after your massage.
What are the benefits of Infrared Sauna?
Infrared heat and chromotherapy provide many benefits. Some of the most notable include:
- Detoxifies by releasing toxins and impurities
- Relieves muscle tension, boosts circulation and restores balance
- Reduces stress and promotes restful sleep
- Strengthens the immune system
- Improves skin clarity and glow
- Red light chromotherapy enhances energy
How does The NOW Massage West Hollywood differ from a traditional spa?
The NOW offers high-quality massages and exclusive enhancements focused on relaxation and healing without the long time commitments and high costs typical of traditional spas, providing customizable services in an approachable luxury setting.
What membership options does The NOW Massage West Hollywood offer?
They offer the Ritual Membership, which includes savings on 50 or 80-minute massages, exclusive perks, roll-over credits, and more to help make massage part of your regular self-care routine.
How can I book a massage appointment at The NOW Massage West Hollywood?
You can book online via their website or app, call the boutique directly, or walk in; however, due to high demand, advance booking is recommended.
Does The NOW Massage West Hollywood offer sauna services?
Yes, they provide Infrared Sauna sessions available to book before or after your massage at their West Hollywood location.
What are the benefits of the Infrared Sauna at The NOW Massage West Hollywood?
The Infrared Sauna helps detoxify, relieve muscle tension, boost circulation, reduce stress, improve sleep, strengthen immunity, enhance skin clarity, and increase energy through red light chromotherapy.
What massage styles are offered at The NOW Massage West Hollywood?
They offer three signature Swedish-inspired massage styles: Therapeutic, Relaxation (energy-balancing), and Sports-Inspired, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the opening hours of The NOW Massage West Hollywood?
They are open daily from 10:00 AM to 10:00 PM.
How can nearby places like The Grove and Erewhon enhance my visit to The NOW Massage West Hollywood?
Located near The Grove shopping center and across from Erewhon, you can enjoy dining, shopping, or grocery options before or after your massage for a complete day of wellness and leisure.
Are there any interesting nearby cultural sites to visit around The NOW Massage West Hollywood?
Yes, the Los Angeles Holocaust Monument, a history museum and monument, is nearby and can provide a meaningful cultural experience alongside your visit to the spa.
Can I combine a visit to The NOW Massage West Hollywood with local dining options?
Absolutely! Nearby Mexican restaurants like La Otra Escuela Taquería and Escuela Taqueria, as well as Italian spots like Terroni and Potato Chips Deli, offer great dining choices to complement your spa day.
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