The NOW Massage West Hollywood

4.4
227 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage West Hollywood, across from Erewhon and near The Grove, offers an oasis to disconnect from the outside world and reconnect within, through the healing benefits of massage therapy and infrared sauna sessions. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages, infrared sauna and custom enhancements that offer relaxation and healing. Choose from 3 signature massage styles. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

Location

The NOW Massage West Hollywood
7611 Beverly Boulevard, Los Angeles, CA
90036, United States

Hours

Reviews

4.4
227 reviews
5 stars
182
4 stars
10
3 stars
6
2 stars
5
1 star
24

What are people saying?

AI-generated from recent customer reviews

Therapist Quality

Many customers praised the skill and attentiveness of various massage therapists, highlighting specific individuals like Juanita, Johnny, and Carmella for their exceptional techniques.

Atmosphere

The spa's calming and beautiful environment received consistent positive feedback, with many noting the relaxing ambiance and soothing sounds that enhance the overall experience.

Customer Service

While most reviews commended the friendly and welcoming front desk staff, there were a few complaints regarding poor customer service experiences, particularly related to billing issues.

Value for Money

Customers generally felt that the prices were reasonable for the quality of service received, with many expressing satisfaction with the membership options and special offers.

Inconsistent Experiences

A few reviews indicated that experiences can vary significantly, with some customers reporting issues such as noise disturbances during massages or dissatisfaction with specific therapists.
  • RW
    Ruthie Wyatt
    3 days ago
    5.0
    Kentrell is the absolute best! He listens to what you want to work on and I always leave feeling incredible. Truly gifted! The staff Kalyon and Damentria are so nice, kind and accommodating.
  • JG
    Jamie Garcia
    Dec 29, 2025
    5.0
    By far my favorite place to go for relaxing. Every time I am in town I make sure to come visit. Kentrell is my go to guy!
  • GH
    george Hajjar
    Dec 29, 2025
    5.0
    My 5th time in The Now. I worked with Juanita today and she was great at what she does.
  • JS
    Jacob Sutton
    Dec 11, 2025
    1.0
    Left a private review about an extremely amateur massage. No one ever reached out. Very poor customer service. I’ve been to The Now across a few locations and would not recommend this one to anyone. Do not waste your time and money.
  • HG
    Hoda Gharebaghi
    Dec 9, 2025
    5.0
    I just had the best massage of my life with Linda! I’d been feeling super sore from doing four workout sessions a week, and her hands worked absolute magic—she opened up all my knots and released so much tension. I felt amazing throughout the entire 50 minutes. She clearly knew exactly what she was doing, and all I had to do was relax and enjoy. Highly recommend! The spa itself is also beautiful. From the moment you walk in, everything feels relaxing, and the whole staff is incredibly friendly. Sasha at the front desk helped us tonight, and she was an absolute angel.

Frequently Asked Questions About The NOW Massage West Hollywood

How does The NOW differ from a traditional spa?

The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.

What type of membership options are available?

The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include: savings on a 50 or 80 minute massage, exclusive perks, roll-over credits and more. Please refer to our membership page on our website for more details.