The NOW Massage West Hollywood, across from Erewhon and near The Grove, offers an oasis to disconnect from the outside world and reconnect within, through the healing benefits of massage therapy and infrared sauna sessions. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages, infrared sauna and custom enhancements that offer relaxation and healing.
Choose from 3 signature massage styles. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Many customers praised the skill and intuition of various therapists, highlighting specific individuals like Carmella, Johnny, and Caylen for their exceptional techniques and ability to address specific needs.
Atmosphere
The ambiance of the spa was frequently described as calming and relaxing, contributing positively to the overall experience.
Customer Service
While some reviews noted excellent service from front desk staff, there were multiple complaints about poor customer service, including issues with billing and responsiveness.
Mixed Experiences
Several customers reported inconsistent experiences, with some receiving outstanding massages while others felt their sessions were subpar or not meeting expectations.
Membership Concerns
There were complaints regarding the membership model, with some customers feeling misled about charges and service quality.
AM
alexa McCoy
1 day ago
5.0
Third time booking with Johnny at this location absolutely amazing. My entire friend group comes here. It’s the perfect reset and everyone that works here is great!!
MF
Michelle F
4 days ago
5.0
I had a great experience at The NOW Massage in West Hollywood. From the moment I walked in, the lovely front desk team made me feel genuinely welcomed. Their warm energy and attentive customer service set the tone for the whole visit.
The spa itself has such a calming vibe. The soothing sounds, the soft lighting, and the overall atmosphere immediately put me at ease. My massage therapist, Linda, was exceptional. She took the time to check in with me before we started, asking about any areas of tension and what type of pressure I preferred.
Throughout the massage, she had a perfect balance of pressure, just like we had talked about. Afterward, she checked in again to make sure I felt good. It was definitely one of the best massages I've had!! As someone who doesn't get massages often, it was so so appreciated.
From start to finish, everything felt relaxing and restorative. I highly recommend The NOW Massage. I’ll definitely be back!
TF
Thomas Fox
6 days ago
5.0
I’ve been coming when I need a massage, and it’s one of the best values around. There are many skilled massage therapists on the team, and it always feels worth the price. I especially want to give a shout-out to Ricardo. Whenever I can, I book with him. He’s consistent and truly knows what he’s doing.
The atmosphere is relaxing, clean, and welcoming, and I also appreciate that the add-ons are reasonably priced. Overall, a great experience every time. Highly recommend!
SF
Sarah Forman
6 days ago
5.0
This is a great spot! Always super relaxing and friendly. I love the sound of the waves as you are enjoying your massage. Brenzy has been fabulous - a very relaxing, therapeutic massage. I always fall asleep!
FF
Fasho Fasho
Nov 17, 2025
5.0
Incredible customer service and care from the massage therapists. They go the extra mile to listen and provide the best treatment every time I come
Frequently Asked Questions About The NOW Massage West Hollywood
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
What type of membership options are available?
The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include: savings on a 50 or 80 minute massage, exclusive perks, roll-over credits and more. Please refer to our membership page on our website for more details.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
Do you have a sauna?
Yes, we offer Infrared Sauna at our West Hollywood and Santa Monica boutiques, which you can book before or after your massage.
What are the benefits of Infrared Sauna?
Infrared heat and chromotherapy provide many benefits. Some of the most notable include:
- Detoxifies by releasing toxins and impurities
- Relieves muscle tension, boosts circulation and restores balance
- Reduces stress and promotes restful sleep
- Strengthens the immune system
- Improves skin clarity and glow
- Red light chromotherapy enhances energy
How does The NOW Massage West Hollywood differ from a traditional spa?
The NOW offers high-quality massages and exclusive enhancements focused on relaxation and healing without the long time commitments and high costs typical of traditional spas, providing customizable services in an approachable luxury setting.
What membership options does The NOW Massage West Hollywood offer?
They offer the Ritual Membership, which includes savings on 50 or 80-minute massages, exclusive perks, roll-over credits, and more to help make massage part of your regular self-care routine.
How can I book a massage appointment at The NOW Massage West Hollywood?
You can book online via their website or app, call the boutique directly, or walk in; however, due to high demand, advance booking is recommended.
Does The NOW Massage West Hollywood offer sauna services?
Yes, they provide Infrared Sauna sessions available to book before or after your massage at their West Hollywood location.
What are the benefits of the Infrared Sauna at The NOW Massage West Hollywood?
The Infrared Sauna helps detoxify, relieve muscle tension, boost circulation, reduce stress, improve sleep, strengthen immunity, enhance skin clarity, and increase energy through red light chromotherapy.
What massage styles are offered at The NOW Massage West Hollywood?
They offer three signature Swedish-inspired massage styles: Therapeutic, Relaxation (energy-balancing), and Sports-Inspired, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the opening hours of The NOW Massage West Hollywood?
They are open daily from 10:00 AM to 10:00 PM.
How can nearby places like The Grove and Erewhon enhance my visit to The NOW Massage West Hollywood?
Located near The Grove shopping center and across from Erewhon, you can enjoy dining, shopping, or grocery options before or after your massage for a complete day of wellness and leisure.
Are there any interesting nearby cultural sites to visit around The NOW Massage West Hollywood?
Yes, the Los Angeles Holocaust Monument, a history museum and monument, is nearby and can provide a meaningful cultural experience alongside your visit to the spa.
Can I combine a visit to The NOW Massage West Hollywood with local dining options?
Absolutely! Nearby Mexican restaurants like La Otra Escuela Taquería and Escuela Taqueria, as well as Italian spots like Terroni and Potato Chips Deli, offer great dining choices to complement your spa day.