Feeling good is always a good look! Benefit at Macy's Hayward , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
MondayClosed
Tuesday10:30 AM - 3:00 PM
WednesdayClosed
ThursdayClosed
FridayClosed
SaturdayClosed
Sunday11:00 AM - 3:30 PM
Reopen Date1/31/2027
Reviews
4.8
57 reviews
5 stars
52
4 stars
2
3 stars
1
2 stars
1
1 star
1
JW
Janet whiteley
Jan 12, 2026
5.0
Karima is amazing at what she does! I highly recommend her! She will leave your brows looking flawless :)
VN
Veronica Norwood
Jun 25, 2021
5.0
Ivone has been waxing my eyebrows for the last 7years. She is clean, professional, and very personable. When I first started going to her I was growing out my eyebrows and wasn't sure how I wanted them. She gave suggestions and since has done an excellent job on managing them. I will not go to anyone else. She is the absolute best!
EM
Elba Molina
May 1, 2021
5.0
I have been getting my brows done with Ivonne for 5 years now and she is the most professional, caring brow tech I know. She is awesome at what she does, I always recommend friends and family to her and everyone can agree she is talented and makes sure you brows are on point.. also their products are must haves for perfect brows she will definitely recommend you tips and tricks based on what you need. Book with her you wont be disappointed.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
Brand Certified Facts from Benefit Cosmetics BrowBar
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Certified April 12, 2026Yext Knowledge Graph
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