Feeling good is always a good look! At Benefit at Ulta Gilroy, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.7
60 reviews
5 stars
51
4 stars
4
3 stars
2
2 stars0
1 star
3
HM
hadiya Mtz
Jan 30, 2026
5.0
I want to remove my eyebrow lamination.
RM
Raquel Montejano
Nov 21, 2025
5.0
I Only Trust Ashley with my Eyebrows they turn out Bomb Everytime she fixes them I’ve gone thin and thick She’s an Amazing person I recccomend doing Eyebrows with her she gives best Advice !!!!
JV
Jennifer Villagrana
Oct 14, 2025
5.0
Amazing service Ashley made me feel comfortable and left my eyebrows looking amazing
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow and beauty services does Benefit Cosmetics BrowBar at Ulta Gilroy offer?
Benefit Cosmetics BrowBar offers services such as brow shaping, lamination, waxing (brow, lip, chin), lash applications, and pore pampering tailored to your needs.
Do I need to make an appointment for a brow service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is included in a Benefit Brow service?
Each service starts with a consultation and personalized Brow Mapping to create the perfect brow shape, followed by styling to finish your look.
How should I prepare for my upcoming Brow Lamination service?
If you have allergies to hair dye or perming solutions, you need a 24-hour patch test before your appointment. Also, you should not have had a brow lamination within the last 6 weeks.
What is the late policy for appointments at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late, your appointment slot may be given to another customer, though they will do their best to accommodate you.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, cash, check, Discover, Mastercard, and Visa.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Gilroy?
They are open Monday to Wednesday from 10 AM to 8 PM, Thursday to Saturday from 10 AM to 9 PM, and Sunday from 11 AM to 6 PM.
What nearby places can I visit before or after my appointment at Benefit Cosmetics BrowBar?
Nearby you can visit Ulta Beauty for more cosmetics and beauty supplies, Starbucks for a coffee break, and HomeGoods for home decor shopping.
Is there any convenient nutrition or wellness store near Benefit Cosmetics BrowBar?
Yes, Max Muscle Nutrition is nearby, providing vitamins and supplements if you want to boost your wellness routine.
Are there dining options close to Benefit Cosmetics BrowBar?
Nearby dining options include Jack in the Box and McDonald's for fast food, Pho Thanh An for Vietnamese cuisine, and Buddy V's Cake Slice for desserts.
Brand Certified Facts from Benefit Cosmetics BrowBar
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