The NOW Massage South Bay

4.9
160 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage South Bay located on South Allied Way, nestled inside The Works shopping center, offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.

Location

The NOW Massage South Bay
710-A South Allied Way, El Segundo, CA
90245, United States

Hours

Reviews

4.9
160 reviews
5 stars
153
4 stars
3
3 stars
2
2 stars
0
1 star
2

What are people saying?

AI-generated from recent customer reviews

Massage Quality

Customers consistently praised the skill and effectiveness of the massage therapists, with many noting specific therapists like Dee, Alma, and Cedric for their exceptional techniques and ability to address individual needs.

Atmosphere

The ambiance of the facility received high marks for being calming and beautifully designed, contributing to a relaxing experience for clients.

Customer Service

The front desk staff were frequently described as friendly and welcoming, enhancing the overall customer experience.

Membership Value

Many customers appreciated the membership options, noting that they made regular massages more affordable and accessible.

Cleanliness

The facility was noted for its cleanliness and well-maintained environment, which added to the overall positive experience.
  • AL
    Angel Landa
    Jan 5, 2026
    5.0
    My wife and I have been coming here for about a year now. We absolutely love the staff and the amazing experience getting massaged. Lewy is one of their masseuses here and he does an incredible job and always makes sure to check up on how much pressure he does on a massage to satisfy and not make you feel in pain. I 100% recommend coming here and having this amazing experience.
  • KS
    katie stratford
    Jan 2, 2026
    5.0
    I love coming to the Now. I started coming when I was pregnant. It was so hard to find a local place to do a prenatal massage for a decent price and the now was perfect. Now I have a 1 year old and I love that I can make an appointment last minute online. I always do a random therapist since I’m last minute and I have never been disappointed! Today I had Aleksei. He was so good at the stretch massage He really mixed massage and stretching perfectly and focused on my pain areas while still giving me a great full body massage. Thank you!
  • BG
    Barbara Giaimo
    Dec 31, 2025
    5.0
    Have been coming to the Now in El Segundo for years. Service is amazing and nice quiet ambiance and clean amenities. DEE is hands down the BEST there, especially for deep tissue massage (which you add on to their standard options). Dee has really helped me with chronic pain and muscle issues in my neck and shoulders.
  • JK
    Jace King
    Dec 23, 2025
    5.0
    I treat massage as pain management, not a luxury, and Suzanne at Now Massage is exceptional. Her deep tissue work is genuinely effective — targeted, intentional, and done with real understanding of how the body holds chronic tension. She was able to work through long-standing problem areas without wasting time or using unnecessary pressure. I left feeling real relief, better mobility, and noticeable improvement, not just temporary relaxation. If you’re looking for massage as a therapeutic tool and need deep tissue that actually works, Suzanne is someone I highly recommend.
  • FW
    Flora Wiegers
    Dec 22, 2025
    5.0
    I have enjoyed masssge as an alternative health modality for decades. The first feeling I notice and look for is a “healing touch.” The second factor is the amount of pressure I prefer which varies from session to session. The third, and probably the most important to me, is that the therapist is consistently good no matter if I’m his/her first or last client. I tried many therapists at this establishment until I found the one! Alma V. I have been booking with Alma exclusively. I saw her weekly when my back got inflamed and I could hardly walk. Alma is very strong with her fingers but she also could be very gentle and caring when you need it. She delivers the same full massage every time and with same quality. Honestly, I think Alma is the best I’ve ever had. Now I see her twice a month and I’m grateful I know her. Every time I go back to the reception desk and I’m immediately asked “how was it?” I never hesitate to say “She is the best!”

Frequently Asked Questions About The NOW Massage South Bay

What types of massage services does The NOW Massage South Bay offer?

The NOW Massage South Bay offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with optional custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.

Where is The NOW Massage South Bay located?

It is located at 710-A South Allied Way, inside The Works shopping center in El Segundo, CA 90245.