The NOW Massage South Bay located on South Allied Way, nestled inside The Works shopping center, offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
The massage therapsit was decent. She didn’t offer any suggestions or follow up practices. I was hoping for more. They get you in and out. Not very personal in my opinion. It felt more like a body rub than a true massage. She didn’t focus on the areas we discussed prior to the massage starting. It seems like they have a formula and they follow that regardless of you mentioning areas that need attention. I wouldn’t recommend unless you just want a body rub.
PD
Philyra Daniels
Nov 3, 2025
5.0
To preface this I want to say that the design aesthetic is absolutely stunning, I felt so relaxed and comfortable as soon as I walked in. The front desk gal was very nice and friendly, and offered water right away. My one star comes from the actual service. I got an 80-minute deep tissue massage. I haven’t had a massage in months and I have been so stressed at work so I was really looking forward to this. Anyhow, the massage started off on the right foot with a little head massage but as it went on, the therapist wasn’t penetrating my deep layers, it was all VERY surface. It felt like she was isolating my skin ONLY via pulling and tugging. There was little to no technique in that I feel like I paid to get rubbed in oil in quick, hastened strokes. For a nearly $200 massage (pre discount) I fully expect better muscle engagement and slower strokes. I’m super bummed and although I was invited back with a highly requested therapist I’ve just been left with a bad taste in my mouth.
*** update: the gals at The NOW made everything right! And offered another massage with another therapist whom targeted all my problem areas, I would definitely come back with the same therapist! Thank you!
NB
Nichole Blackburn
Nov 1, 2025
5.0
I had a wonderful experience at The NOW El Segundo during my 80-minute custom massage with stretching. The service was outstanding, the atmosphere was serene, and I left feeling completely renewed. The entire team was warm and professional. I highly recommend The NOW El Segundo to anyone seeking a relaxing and restorative experience. Thank you to Lisa and the team for making it so special!
MF
Maja F
Oct 18, 2025
5.0
Super Massage.
Gerne jederzeit wieder wenn ich in Californien bin.
ME
Maureen Ed
Oct 17, 2025
5.0
Gorge has the gift of finding all the knots and kinks and rubbing them out. The best masseuse. He uses the right pressure and you leave feeling much much better. Quiet, clean facility. Nice reception staff. Love the membership allowing me to take care of myself without busting the budget.
Frequently Asked Questions About The NOW Massage South Bay
What types of massage services does The NOW Massage South Bay offer?
The NOW Massage South Bay offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with optional custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Bay located?
It is located at 710-A South Allied Way, inside The Works shopping center in El Segundo, CA 90245.
What are the operating hours for The NOW Massage South Bay?
The spa is open Monday through Saturday from 10:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
How can I contact The NOW Massage South Bay to book an appointment?
You can call them at +1 310-455-6766 or visit their website at https://thenowmassage.com/south-bay/.
Can I purchase gift cards at The NOW Massage South Bay?
Yes, Massage Gift Cards are available to gift an energy shift to loved ones.
Which nearby places can I visit for food before or after my massage appointment at The NOW Massage South Bay?
Nearby dining options include La Sirena Grill for Mexican cuisine, Soom Soom Fresh Mediterranean, The Counter for burgers, and California Fish Grill for seafood.
Are there any fitness or wellness centers near The NOW Massage South Bay?
Yes, StretchLab and Barry's South Bay gyms are nearby, perfect spots to complement your massage therapy with movement and exercise.
Where is The NOW Massage South Bay located within the shopping area?
It is situated inside The Works shopping center on South Allied Way, making it easy to combine your visit with shopping or dining.
Are there any nearby places for a sweet treat after your massage?
Yes, you can stop by SweetXO ice cream shop or Pinkberry frozen yoghurt shop, both close to The NOW Massage South Bay.
Does The NOW Massage South Bay offer any relaxation enhancements during massages?
Yes, the spa offers enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha to enhance relaxation and healing.