The NOW Massage South Bay located on South Allied Way, nestled inside The Works shopping center, offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Customers consistently praised the skill and effectiveness of the massage therapists, with many noting specific therapists like Dee, Alma, and Cedric for their exceptional techniques and ability to address individual needs.
Atmosphere
The ambiance of the facility received high marks for being calming and beautifully designed, contributing to a relaxing experience for clients.
Customer Service
The front desk staff were frequently described as friendly and welcoming, enhancing the overall customer experience.
Membership Value
Many customers appreciated the membership options, noting that they made regular massages more affordable and accessible.
Cleanliness
The facility was noted for its cleanliness and well-maintained environment, which added to the overall positive experience.
AL
Angel Landa
Jan 5, 2026
5.0
My wife and I have been coming here for about a year now. We absolutely love the staff and the amazing experience getting massaged. Lewy is one of their masseuses here and he does an incredible job and always makes sure to check up on how much pressure he does on a massage to satisfy and not make you feel in pain. I 100% recommend coming here and having this amazing experience.
KS
katie stratford
Jan 2, 2026
5.0
I love coming to the Now. I started coming when I was pregnant. It was so hard to find a local place to do a prenatal massage for a decent price and the now was perfect. Now I have a 1 year old and I love that I can make an appointment last minute online. I always do a random therapist since I’m last minute and I have never been disappointed! Today I had Aleksei. He was so good at the stretch massage He really mixed massage and stretching perfectly and focused on my pain areas while still giving me a great full body massage. Thank you!
BG
Barbara Giaimo
Dec 31, 2025
5.0
Have been coming to the Now in El Segundo for years. Service is amazing and nice quiet ambiance and clean amenities. DEE is hands down the BEST there, especially for deep tissue massage (which you add on to their standard options). Dee has really helped me with chronic pain and muscle issues in my neck and shoulders.
JK
Jace King
Dec 23, 2025
5.0
I treat massage as pain management, not a luxury, and Suzanne at Now Massage is exceptional. Her deep tissue work is genuinely effective — targeted, intentional, and done with real understanding of how the body holds chronic tension.
She was able to work through long-standing problem areas without wasting time or using unnecessary pressure. I left feeling real relief, better mobility, and noticeable improvement, not just temporary relaxation.
If you’re looking for massage as a therapeutic tool and need deep tissue that actually works, Suzanne is someone I highly recommend.
FW
Flora Wiegers
Dec 22, 2025
5.0
I have enjoyed masssge as an alternative health modality for decades. The first feeling I notice and look for is a “healing touch.” The second factor is the amount of pressure I prefer which varies from session to session. The third, and probably the most important to me, is that the therapist is consistently good no matter if I’m his/her first or last client. I tried many therapists at this establishment until I found the one! Alma V. I have been booking with Alma exclusively. I saw her weekly when my back got inflamed and I could hardly walk. Alma is very strong with her fingers but she also could be very gentle and caring when you need it. She delivers the same full massage every time and with same quality. Honestly, I think Alma is the best I’ve ever had. Now I see her twice a month and I’m grateful I know her. Every time I go back to the reception desk and I’m immediately asked “how was it?” I never hesitate to say “She is the best!”
Frequently Asked Questions About The NOW Massage South Bay
What types of massage services does The NOW Massage South Bay offer?
The NOW Massage South Bay offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with optional custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Bay located?
It is located at 710-A South Allied Way, inside The Works shopping center in El Segundo, CA 90245.
What are the operating hours for The NOW Massage South Bay?
The spa is open Monday through Saturday from 10:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
How can I contact The NOW Massage South Bay to book an appointment?
You can call them at +1 310-455-6766 or visit their website at https://thenowmassage.com/south-bay/.
Can I purchase gift cards at The NOW Massage South Bay?
Yes, Massage Gift Cards are available to gift an energy shift to loved ones.
Which nearby places can I visit for food before or after my massage appointment at The NOW Massage South Bay?
Nearby dining options include La Sirena Grill for Mexican cuisine, Soom Soom Fresh Mediterranean, The Counter for burgers, and California Fish Grill for seafood.
Are there any fitness or wellness centers near The NOW Massage South Bay?
Yes, StretchLab and Barry's South Bay gyms are nearby, perfect spots to complement your massage therapy with movement and exercise.
Where is The NOW Massage South Bay located within the shopping area?
It is situated inside The Works shopping center on South Allied Way, making it easy to combine your visit with shopping or dining.
Are there any nearby places for a sweet treat after your massage?
Yes, you can stop by SweetXO ice cream shop or Pinkberry frozen yoghurt shop, both close to The NOW Massage South Bay.
Does The NOW Massage South Bay offer any relaxation enhancements during massages?
Yes, the spa offers enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha to enhance relaxation and healing.