Brand Certified
Benefit Cosmetics BrowBar
4.9(106 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Business Details
1 Serramonte Center Macy's, Daly City, CA
94015, United States
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
(650) 994-3333
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
https://browbars.benefitcosmetics.com/us/ca/daly-city/1-serramonte-center-macys
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Feeling good is always a good look! Benefit at Macy's Daly City , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Benefit Cosmetics BrowBar
1 Serramonte Center Macy's, Daly City, CA
94015, United States
Hours
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
MondayClosed
Tuesday10:00 AM - 6:00 PM
Wednesday10:00 AM - 6:00 PM
Thursday10:00 AM - 6:00 PM
Friday10:00 AM - 6:00 PM
Saturday10:00 AM - 6:00 PM
SundayClosed
Reviews
4.9
106 reviews
5 stars
103
4 stars1
3 stars0
2 stars0
1 star
2
- ATAngelina Trujillo5 days ago5.0Always the best experience so we keep coming back!!!!!!!!
- FTFrancheska Martinez Treminio6 days ago5.0She was very kind and did an excellent job. I highly recommend her, her name is rio, I would definitely come back.
- DPDot PopovichApr 18, 20265.0Rio was amazing! Very meticulous and went above and beyond!!! My brows haven’t looked this good in years!!!!
- TATiffany AvellánMar 15, 20265.0Rio was very good! She did my mom’s eye brows and my upper lip waxing services, she took her time and was gentle with the process and explained what she was doing. She even added eye patches and a pore mask to my face while she did the service which felt like a small luxury! I would definitely recommend her and will be back for her services again! :) - Macy’s Serramonte Center: Daly City, CA
- TTTi ToDec 10, 20255.0Rio is the best, what a miracle worker. My brows are always perfect and she is so meticulous and takes her time to make sure everything is perfect. I have been to several Benefit Brow Bars but I only come to see Rio now that I have discovered her. 🤩
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Macy's Daly City offer?
We offer personalized brow shaping, lamination, waxing, threading, lip and chin waxing, full face waxing, and lash application services.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted as well.
What is included in the Benefit brow service?
Each experience includes an in-depth consultation, personalized brow mapping, shaping, styling, and recommendations tailored to your needs.
What is brow mapping and how does Benefit Cosmetics use it?
Brow mapping helps find the ideal start, arch, and end points of your brows and identifies hairs to remove, ensuring a shape that's perfect for you.
What are the store hours for Benefit Cosmetics BrowBar at Macy's Daly City?
We are open Tuesday through Saturday from 10:00 AM to 6:00 PM and closed on Sundays and Mondays.
What payment options are accepted at Benefit Cosmetics BrowBar?
Payments can be made via American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Is Benefit Cosmetics BrowBar at Macy's Daly City wheelchair accessible?
Yes, the location has a wheelchair accessible entrance, parking, and restroom facilities.
Are there any nearby places to visit before or after your appointment at Benefit Cosmetics BrowBar?
You can visit Sunglass Hut at Macy's for stylish eyewear or explore Macy's Backstage for clothing and department store items nearby.
How can nearby stores like LensCrafters or Finish Line complement your visit to Benefit Cosmetics BrowBar?
After a brow service, you might want to check out LensCrafters for eye care or Finish Line for sportswear and shoes to complete your look.
What nearby stores can shoppers explore at Serramonte Center alongside their visit to Benefit Cosmetics BrowBar?
Nearby stores include Shoe Palace for footwear, Lady Foot Locker for trendy shoes, and Things Remembered for gift shopping.
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