Brand Certified
Benefit Cosmetics BrowBar
4.9(51 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Business Details
1865 41st Avenue Macy's, Capitola, CA
95010, United States
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
(831) 621-3333
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
https://browbars.benefitcosmetics.com/us/ca/capitola/1865-41st-avenue-macys
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBenefit Cosmetics
Feeling good is always a good look! Benefit at Macy's Capitola , we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Hours
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
MondayClosed
TuesdayClosed
WednesdayClosed
ThursdayClosed
Friday10:00 AM - 1:00 PM
Saturday10:00 AM - 6:30 PM
Sunday11:00 AM - 6:30 PM
Reviews
4.9
51 reviews
5 stars
48
4 stars
1
3 stars
1
2 stars0
1 star
1
- TMTara MiniMay 11, 20245.0My go to request is Aimee, I absolutely love her. She does a fantastic job with my brows every time. She has such a welcoming a warm energy, always makes the job so comfortable and relatively painless. I don’t trust anyone else with my brows now! Definitely recommend her :)
- RCRachel CordovaApr 4, 20225.0Aimee was great! She listened to what I wanted and I absolutely love my brows!!!!! Very clean and professional!!!! I will definitely be back!!!!
- KTKenya TorresMar 19, 20215.0I have been going to beauty bar for years for my eyebrow wax. Emily was so wonderful and I was so upset when she moved away. Luckily, Brooke is equally as wonderful and I look forward to coming in to see her every month!
- SWSamantha WolffNov 13, 20175.0Lexi does an awesome job.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Macy's Capitola offer?
Benefit Cosmetics BrowBar offers brow shaping, brow lamination, pore pampering, waxing services including brow, lip, chin, full face waxing, threading services, lash application, and more.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are accepted at Benefit Cosmetics BrowBar.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the opening hours for Benefit Cosmetics BrowBar at Macy's Capitola?
The BrowBar is open Friday from 10:00 AM to 1:00 PM, Saturday from 10:00 AM to 6:30 PM, and Sunday from 11:00 AM to 6:30 PM. It is closed Monday through Thursday.
How should I prepare for a brow lamination service at Benefit Cosmetics BrowBar?
If you have allergies to hair dye or perming solutions, you must have a 24-hour patch test before your lamination service, which can be done at the local Benefit location without an appointment. Also, you must not have had a brow lamination within the previous 6 weeks.
What is brow mapping and how is it used during my Benefit brow service?
Brow mapping is a personalized technique that finds where your brow should start, arch, and end, identifying hairs to remove to achieve the best shape for you. Your Brow & Beauty Expert uses this to tailor your brow shape through a service or product.
What is the late policy for appointments at Benefit Cosmetics BrowBar?
If you arrive more than 5 minutes late, your appointment slot may be given to another customer, although the staff will try to accommodate you if possible.
Are there nearby places of interest around Benefit Cosmetics BrowBar at Macy's Capitola?
Yes, nearby places include other Benefit Brow Bar locations within Macy's, Sunglass Hut at Macy's for eyewear needs, and Macy's store itself for shopping. Visitors can easily combine beauty services with shopping and eyewear visits.
How can nearby shopping options like Macy's and Finish Line enhance my visit to Benefit Cosmetics BrowBar?
After your beauty treatment, you can explore Macy's for department store shopping or grab some athletic apparel and footwear at Finish Line, located nearby, making your trip convenient and multi-purpose.
What nearby dining options are available for customers visiting Benefit Cosmetics BrowBar at Macy's Capitola?
Nearby restaurants include Coco's Chicken And Waffles and Terra Superfoods (vacant space), where customers can enjoy a meal or snack before or after their beauty appointments.
Brand Certified Facts from Benefit Cosmetics BrowBar
This information is certified by Benefit Cosmetics BrowBar and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified April 12, 2026Yext Knowledge Graph
- Address
- Categories
- Geo coordinates
- Legal business name
- Hours of operation
- Phone number
- Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: