Feeling good is always a good look! At Benefit at Ulta Opelika, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
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Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
35 reviews
5 stars
35
4 stars0
3 stars0
2 stars0
1 star0
CS
Courtney Stewart
Dec 11, 2021
5.0
Jade is amazing!! I get compliments daily on how good my brows look, and I always tell them Jade is the reason why! She’s the only brow technician I have ever trusted and she never disappoints!
GG
greta griffies
Jun 15, 2021
5.0
JADE! JADE! JADE! if you’re going to let anyone touch your eyebrows, let it be jade! that girl has more talent in her pinky finger than all ten of my fingers combined. if i ever wanna feel like a baddie with some good brows, i hit up my girl jade 😎 do the same. you won’t regret it
AL
Alexis Ligon
Jun 14, 2021
5.0
Jade does my brows and has for years. She is an amazing woman—I never regret coming to her! A multi-faceted queen; she does my brows, lashes, and even recommends products that help upkeep my brows in between appointments. She engages in conversation during my services, is always punctual, and the brow bar is always clean. I will continue to come to Jade for her professionalism & the value of the services.
BW
Brandi Wade
Jun 14, 2021
5.0
Jade is the best in the business. She is friendly, professional, and always sanitary. She cares for every client like you are her friend. I’ve never had any issues here. She is quick and efficient. My brows always look amazing!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
Brand Certified Facts from Benefit Cosmetics BrowBar
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