Feeling good is always a good look! At Benefit at Ulta Madison, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
11 reviews
5 stars
11
4 stars0
3 stars0
2 stars0
1 star0
PW
Patricia Williams
Dec 3, 2023
5.0
This is my second time getting my brows done at the Benefit Brow bar. Tony is always pleasant and fun. He's definitely my go to!!!
ES
Ebonie Stewart
Jul 23, 2023
5.0
Tony was AWESOME!!! He saved the day by fixing my brows before my vacation. He was so nice and knew exactly what I needed. I will definitely be back to let him slay my brows again!
CB
Candace Brockman
Feb 25, 2022
5.0
Kionna does an awesome job on my eyebrows!!
AT
Amy Tolson
Feb 25, 2022
5.0
The place to go for brow tinting and waxing. Always does a fantastic job. My brows have never looked better.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services does Benefit Cosmetics BrowBar offer?
Benefit Cosmetics BrowBar offers services including brow shaping, lamination, waxing, tinting, tweezing, and trimming to enhance your brows.
Do I need to make an appointment to get a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but not required; walk-ins are accepted at Benefit Cosmetics BrowBar.
What is brow mapping and how does it benefit me?
Brow mapping is a personalized technique used to find the ideal start, arch, and end points of your brows to create a shape that best suits your face.
How should I prepare for a brow tinting or lamination service?
You should have a 24-hour patch test before tinting or lamination services and avoid self-tanning or spray tanning 24 hours before and after the service.
What is the late policy for appointments at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late, your appointment may be given to another customer, though they will try to accommodate delays when possible.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the operating hours of Benefit Cosmetics BrowBar in Madison?
The BrowBar is open from 10:00 AM to 8:00 PM Monday through Wednesday, until 9:00 PM Thursday through Saturday, and 11:00 AM to 6:00 PM on Sundays.
Are there any nearby fitness or wellness centers near Benefit Cosmetics BrowBar?
Yes, Orangetheory Fitness Madison is nearby, offering a great option for fitness before or after your beauty appointment.
What other beauty-related stores are close to Benefit Cosmetics BrowBar?
Nearby stores include Ulta Beauty, Sally Beauty, and Serenity Nail Spa LLC, perfect for additional beauty supplies or services.
Where can I grab a coffee or a quick bite near Benefit Cosmetics BrowBar?
Starbucks, Which Wich The Shoppes of Madison, and Nautical Bowls are close by, ideal for a coffee or meal before or after your visit.
Brand Certified Facts from Benefit Cosmetics BrowBar
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Certified April 12, 2026Yext Knowledge Graph
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