Brand Certified
Benefit Cosmetics BrowBar
5.0(117 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Business Details
1721 Montgomery Highway, Hoover, AL
35244, United States
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
(205) 682-2781
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
https://browbars.benefitcosmetics.com/us/al/hoover/1721-montgomery-highway
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBeauty Supply StoreBenefit Cosmetics
Feeling good is always a good look! At Benefit at Ulta Hoover, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Hours
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
117 reviews
5 stars
115
4 stars1
3 stars1
2 stars0
1 star0
- MSMichelle swidAug 11, 20225.0Erin at brow bar did incredible!
- DTDestiny TaylorJul 31, 20225.0Erin was amazing with my brows! I have untameable brows and she worked magic! I will be back and I’m definitely not letting anyone else touch my brows. Thank you Erin!!
- AGAshlee GreenApr 30, 20225.0Erin was fantastic. She did my mom and I eyebrows and they turned out great.
- TTTiphany TurnerDec 15, 20215.0Erin did an amazing job on my brows!!! She was very professional and very helpful. I feel so beautiful 😍
- EMErin MillerDec 11, 20215.0The Bar Girl was so funny and sweet. The made my first experience fun!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services does Benefit Cosmetics BrowBar at Ulta Hoover offer?
Benefit Cosmetics BrowBar offers a variety of brow services including brow shaping, lamination, waxing, tinting, tweezing, and trimming, as well as pore pampering treatments.
Do I need to make an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but not required; walk-ins are also welcomed.
How do I prepare for my upcoming brow or beauty service at Benefit Cosmetics BrowBar?
For tint services, a 24-hour patch test is required if you've never had dye or tint before, and you should avoid self-tanning 24 hours before and after. For brow lamination, you must also have a patch test and ensure you haven't had lamination within the previous 6 weeks.
What is brow mapping and how does it help me?
Brow mapping is a personalized technique to determine where your eyebrows should start, arch, and end, identifying hairs to remove or grow to create the perfect shape for your face.
What is the late policy at Benefit Cosmetics BrowBar?
If you arrive more than 5 minutes late for your appointment, your spot may be given to another customer, though the staff will try to accommodate you when possible.
What is the address and location of Benefit Cosmetics BrowBar in Hoover?
Benefit Cosmetics BrowBar is located at 1721 Montgomery Highway, inside Ulta Beauty in Hoover, Alabama, 35244.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, cash, check, Discover, Mastercard, and Visa.
Are there nearby beauty and spa places around Benefit Cosmetics BrowBar at Ulta Hoover?
Yes, nearby you can find Charlotte Tilbury, Merle Norman Cosmetic Studio, Spa Hoover, Pure Luxe Nail Spa, Hoover Nail and Spa, Honors Salon, and Creative Nail Spa, offering additional beauty and spa services.
How can nearby Ulta Beauty help me when visiting Benefit Cosmetics BrowBar?
Benefit Cosmetics BrowBar is located inside Ulta Beauty, allowing you to conveniently shop for cosmetic and hair supply products before or after your beauty service appointment.
What nearby dining options can I explore when visiting Benefit Cosmetics BrowBar?
Nearby dining options include McDonald’s and Whataburger, perfect for grabbing a meal or quick bite before or after your beauty service.
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