Business Details
About
Boat DealerMarine Supply StoreBoat Cover Supplier
We’re more than just a boat dealer— Tracker Boating Center in Rice Lake is here to help make all your boating and off-roading dreams come true. Whether you’re shopping for a new boat or ATV, looking for parts or service, ready to repower your boat, or just want advice, we have you covered. We are the home of America’s Favorite Boats, the world’s largest Mercury® outboard retailer and a proud retailer of TRACKER OFF ROAD™ ATVs and UTVs and TRAILSTAR utility trailers. Shop our boat showroom inventory of TRACKER ®, NITRO ®, SUN TRACKER ®, REGENCY ®, TAHOE ®, MAKO ®, and Ascend Kayaks to get on the water and start making memories.
Location
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Reviews
4.3
52 reviews
5 stars
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- GZGary ZebronOct 10, 20255.0As a first time boat owner, I was very happy with their service. They took time to walk me through all the details, and were quick to respond with any questions. I would recommend stopping here if you are in the market for a boat.
- ALAmanda LafkyAug 3, 20251.0A few weeks ago, we noticed our pontoon was noticeably leaning, and a significant amount of water drained out when we brought it up on the lift. We immediately dropped it back into the water, located the exact spot where air was bubbling out, and even had three people in the water confirm the issue. We temporarily patched it with tape and brought the boat in for what we assumed would be a straightforward repair. Despite clearly describing the location of the leak and the symptoms we experienced, we were told that every possible test had been run and no leak could be found. Oddly enough, this “thorough” inspection somehow missed the exact issue we pointed out. Our attempts to explain the problem seemed to be met with disinterest or confusion, and unfortunately, it felt like the staff had little motivation to investigate further—especially surprising given the boat is still under warranty. We ultimately gave up trying to push for the repair, which now in hindsight feels like a waste of time. Unsurprisingly, once the pontoon was back in the water, it began leaning to the same side within minutes—precisely the issue we initially brought it in for. Disappointing doesn’t quite cover it.
- PPPaul PaulsonAug 2, 20255.0Excellent service
- JKJesse KressinJul 10, 20255.0The staff at Tracker Boating Center was tremendously helpful! We were headed up north to fish when we realized our boat key had broken off in the ignition while we were towing. We called ahead to Tracker and spoke to Jason, who said to just stop in and they'd take care of us. He, along with Chad and Brad, were able to get a new ignition switch installed and got us back on the road in less than 20 minutes. THANK YOU!
- RSRon SkeltonJun 6, 20255.0I get my my motor serviced there every year. Very professional and easy to work with. Highly recommend.
Frequently Asked Questions About Tracker Boating Center
What products and services does Tracker Boating Center offer?
Tracker Boating Center offers new boats and ATVs, parts and service, boat repowering, and expert advice. They carry brands like Tracker, Nitro, Sun Tracker, Regency, Tahoe, Mako, and Ascend Kayaks.
Where is Tracker Boating Center located?
The store is located at 2022 22 ½ Ave, Rice Lake, WI 54868, USA.
What are the business hours for Tracker Boating Center?
They are open Monday to Friday from 9:00 AM to 5:00 PM, Saturdays from 9:00 AM to 1:00 PM, and closed on Sundays.
Which payment methods are accepted at Tracker Boating Center?
They accept American Express, Cash, Check, Discover, Financing options, MasterCard, and Visa.
Does Tracker Boating Center offer any special discounts or promotions?
Yes, they offer a VIP Owners Discount Card with the purchase of a boat or ATV.
What brands of boats and ATVs can I find at Tracker Boating Center?
They retail Tracker, Sun Tracker, Regency, Tahoe, Nitro, Mako Inshore Only boats, and Tracker Off Road ATVs and UTVs.
Are there any nearby places where I can eat or drink after visiting Tracker Boating Center?
Yes, you can visit nearby places like Club 48 bar, Good Times Saloon pub, or Stump Lake Liquor for drinks and dining.
Where can I find outdoor recreational activities near Tracker Boating Center?
Nearby you can enjoy Hiawatha Park and Genereau Memorial Archery Park for outdoor activities and community events.
Are there any nearby accommodations if I want to stay overnight in the Rice Lake area?
Yes, North Shore Resort and North Shores Resort nearby offer lodging options for visitors.
How can nearby businesses like Rice Lake Speedway complement my visit to Tracker Boating Center?
After shopping for boating or off-roading gear, you can enjoy events and races at Rice Lake Speedway, a local race track and stadium arena, making it a fun day out.