Car DealerAuto MaintenanceAuto Parts & AccessoriesAuto Repair ShopAuto Detailing Service
For over 80 years, Parsons of Eagle River has been serving customers with quality new and used cars, trucks, and SUVs. As your Woodruff, WI dealer alternative, we are your destination for top Chevrolet and Buick models like the rugged Silverado or the roomy Enclave. With certified parts and service department, we keep your vehicle well-tuned and running like new. Rhinelander and Woodruff, WI Chevrolet and Buick drivers can visit our hours and directions page to reach our dealership.
Overall, customers praised the friendly and helpful staff, highlighting their professionalism and attentiveness.
Service Quality
While many customers reported positive experiences with service quality, some expressed concerns about declining service standards and communication issues.
Sales Experience
Customers appreciated the smooth and pleasant car buying process, with specific praise for the sales team being personable and responsive.
Timeliness
Several reviews noted issues with service delays and lack of communication regarding wait times, leading to frustration for some customers.
Trust and Reliability
There were mixed feelings about trust in service recommendations, with some customers feeling confident while others expressed skepticism about pricing and service necessity.
TM
Tammy Machulis
Dec 21, 2025
5.0
Very satisfied with the quality of work. Friendly staff. Vehicle was done when promised
SC
Stephanie P Cruz
Dec 16, 2025
4.0
Checked in just before my appointment time of 1300, for an oil change and tire rotation, didn’t leave until after 1500!!! Good thing I didn’t have anything better to do and that I brought my iPad along to keep me entertained and distracted!!! As part of the privilege of being able to use the family car, Dad taught us girls how to change the oil and filter and change a tire!!! I don’t think it ever took us THAT long to do either!!! Now I am 70 years old and have no business being under a car but I shouldn’t have to be held “hostage” because of that fact either!!!
Otherwise I am satisfied with the work that was done.
RJ
Ron Janicek
Dec 15, 2025
5.0
Great Friendly Staff!
JS
Jeffrey Sauer
Oct 30, 2025
5.0
Parsons is our goto for our Silverado's service
TL
Tim Lutgen
Oct 29, 2025
2.0
I have trusted this dealership to perform service on my GMC 3500 for over two years. The first year, they did a great job. However, starting in year two, the quality of their service has been declining. This past summer, they did an oil and fuel filter change for me, but they never bothered to check the cabin air filter. When I was in Canada getting another oil change, the GM dealer checked my cabin air filter as part of their service and found it to be extremely filthy. I ask myself, why didn't Parsons ever check the filter for me since I was a regular customer?
Then, about three months later, a service parking brake warning displayed. So, I took it to them for service. I was told that I would have to wait for about two hours, which was okay with me. At the four-hour mark, I was starting to get a bit angry about the wait and lack of communication. Finally, 4 hours and 30 minutes after drop-off, they told me that they had difficulty determining the problem, and their tech had to call GMC support a few times. I was told that they could not determine the problem, and they would have to take the axle off, and quoted a cost of $2,400 to determine the problem. The repairs would then be extra!! I told them I would think about it. I then attempted to drive the vehicle home, but about 30 minutes into my trip, the check engine light came on. So, I drove back to the Parsons to have them check the issue. That is when I noticed the greasy black finger prints the repair tech left on my beautiful white truck! After another half hour of waiting, I got a vague answer about the reason for the check engine light, but at least it was fixed.
At this point, I have lost all faith in the quality of Parson's service, and I have decided to stop doing business with them. I believe that their problem is a lack of qualified staff. I also believe that the technician failed to reconnect something that caused the check engine light. The service manager was pleasant but appeared overwhelmed to me.
If Parsons is unable to perform good-quality service within the quoted time frames, then I am hesitant to purchase a new or used car from them. At this point, I would encourage fellow motorists to contact a different dealership for both sales and service.
Frequently Asked Questions About Parsons of Eagle River, INC.
What types of vehicles does Parsons of Eagle River, INC. offer?
Parsons of Eagle River offers quality new and used cars, trucks, and SUVs, including top Chevrolet and Buick models like the Silverado and Enclave.
Where is Parsons of Eagle River, INC. located?
The dealership is located at 5353 WI-70, Eagle River, WI 54521, USA.
What are the business hours of Parsons of Eagle River, INC.?
They are open Monday to Friday from 7:30 AM to 5:30 PM, Saturday from 8:00 AM to 1:00 PM, and closed on Sundays.
How can I schedule a service appointment at Parsons of Eagle River?
You can schedule a service appointment online through their service appointment form at https://www.parsonsofeagleriver.com/ServiceApptForm.
What services does Parsons of Eagle River provide besides selling vehicles?
They offer certified parts, auto maintenance, auto repair, and auto detailing services, including oil changes.
How can I contact Parsons of Eagle River, INC.?
You can call them at +1 715-479-4461 or email info@parsonsofeagleriver.com.
What nearby restaurants can I visit when I come to Parsons of Eagle River?
Nearby restaurants include Club Denoyer, Honey Bear, Chef Rene's at the Inn, Bucktale Inn, and Mud Creek Saloon, offering a variety of food from burgers and pizza to wine bars and pubs.
Are there any outdoor activities or attractions nearby Parsons of Eagle River?
Yes, Wildwood Outdoor Adventures and Campground offers canoe and kayak rentals plus amusement activities. Also, Eagle River and Watersmeet Lake provide outdoor natural attractions.
What lodging options are available near Parsons of Eagle River?
Nearby accommodations include Leander's Birchwood Lodge, Eagle River Inn & Resort, Eagle Pointe resort, and Konstanz Kozy Kottages.
If I need vehicle repairs or parts, are there other nearby automotive service options besides Parsons?
Yes, Eagle River Service Center and Schoonover Auto Repair provide automotive repair and parts services nearby.