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Tire Choice Auto Service Centers

4.3
(603 reviews)

Business Details

1117 East Little Creek Road, Norfolk, VA
23518, United States
(757) 480-3353
https://locations.thetirechoice.com/va/norfolk/1117-e-little-creek-rd

About

Tire Shop
Visit Tire Choice Auto Service Centers for dealer-quality auto maintenance and repair services. We provide comprehensive automotive care, including vehicle maintenance, inspections, installations, repairs, roadside assistance, and towing services. Our expert technicians also offer check engine services. We specialize in tire changes with top-quality brands like Goodyear, Cooper, Nexen, Kumho, and Ironman.

Location

Tire Choice Auto Service Centers
1117 East Little Creek Road, Norfolk, VA
23518, United States

Hours

Reviews

4.3
603 reviews
5 stars
437
4 stars
49
3 stars
20
2 stars
26
1 star
71

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the friendly and helpful staff, particularly highlighting individuals like Ethan and Eric for their excellent service.

Service Quality

While some customers reported positive experiences with timely and effective service, others expressed frustration over incomplete work and misdiagnoses.

Communication Issues

Several reviews noted poor communication regarding service updates, pricing, and appointment scheduling, leading to customer dissatisfaction.

Pricing Concerns

Customers frequently mentioned concerns about high prices, unexpected fees, and inconsistent quotes for services.

Inspection Reliability

Multiple reviews indicated issues with the reliability of vehicle inspections, with some customers feeling they were failed unnecessarily.
  • FS
    Frecia Scott
    3 days ago
    5.0
    I want to send a shout out to Jason. They had what I was looking for and they were in stock. Technician was very helpful. Thank you
  • MW
    mike wallace
    6 days ago
    1.0
    Yall can take me off the mailing list wont be coming back, came for a inspection, they couldn't even type up what I needed to get fix, they wrote on the back of the receipt I can't make out some of it, I like the old ppl better, but yea I wont be coming back, just keep the $20 i do even want it back
  • BB
    Big Black
    Feb 18, 2026
    5.0
    Woke to a flat tire. I removed and brought the wheel this shop when they first opened. They put a new tire on my wheel and got me out fast enough for me to make it to work on time! Fast and friendly
  • ZI
    Zerubbabel Israel
    Feb 13, 2026
    5.0
    I can’t speak on all Tire Choice but the staff on Little Creek Road Virginia are a group of professionals with great service. The quality of work needs no words. OUTSTANDING JOB! Keep up the good work.
  • HM
    HANNAH MARTIN
    Jan 26, 2026
    1.0
    I have been a loyal customer at this location for the past four years and never experienced any issues until October 2025. On October 24, I brought my car in for a brake and brake fluid service. They kept my vehicle overnight, which was not an issue. However, on October 25, when I returned to pick up my car, it would not start. I immediately informed Ethan, who was the only employee on duty. He attempted to start the vehicle multiple times and while doing it two fuses ended up blowing. It was also later determined that although I was charged for a brake fluid service, the brake fluid had never actually been changed. On October 27, my father and I returned to the shop, and the car still would not start. We spoke with Adam, the manager at the time, and asked if they could repair the issue. He stated they could not and referred us to Tidewater Auto Electric. We asked if we would be reimbursed for the damages and related expenses, and we were told we would be, once all receipts were submitted. Because of this, I had to pay out of pocket for: A tow from Tire Choice to the electrical shop A rental car so I could get to work and school Electrical repairs Once my car was fixed and the rental was returned, I submitted all receipts to Tire Choice. Between October 27 and January 9, I repeatedly contacted corporate and was either hung up on or unable to get any assistance. On January 9, corporate informed me that my reimbursement was approved in full and would be processed within 7–10 business days. However, on January 12, I received an email from Matthew Shapiro, a liability analyst, stating that they would not reimburse me for the rental or towing costs only for the direct damages. This directly contradicted what I had been told previously. To make matters worse, on January 4, while picking up my husband’s truck from the same location, one of their mechanics backed another customer’s vehicle directly into my parked car. I provided a statement and was told I would be contacted by their insurance company. It has now been over three weeks, and I have still not been contacted. Every time I call or stop by to speak with Jason Wright who is the general manager, he is never available. At this point, I have experienced: Damage to my vehicle after a routine service Being charged for services not performed Out-of-pocket expenses with no proper reimbursement Another accident caused by their employee Ongoing lack of communication and accountability This has been one of the most frustrating and unprofessional experiences I have ever had with an auto service company. The lack of responsibility, transparency, and follow-through from both management and corporate is unacceptable. I will never return to this location and will not recommend Tire Choice to anyone.

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