Visit Tire Choice Auto Service Centers for dealer-quality auto maintenance and repair services. We provide comprehensive automotive care, including vehicle maintenance, inspections, installations, repairs, roadside assistance, and towing services. Our expert technicians also offer check engine services. We specialize in tire changes with top-quality brands like Goodyear, Cooper, Nexen, Kumho, and Ironman.
Many customers praised the friendly and helpful staff, noting excellent customer service experiences.
Service Speed
While some reviews highlighted quick service, others reported long wait times and delays, particularly for oil changes and inspections.
Quality of Work
There are mixed reviews regarding the quality of work, with some customers expressing satisfaction, while others reported issues such as misdiagnoses and damage to their vehicles.
Honesty and Transparency
Several customers raised concerns about perceived dishonesty or upselling tactics, leading to distrust in the service provided.
Overall Experience
The overall experience varied significantly, with some customers expressing loyalty and satisfaction, while others reported serious issues and vowed not to return.
SS
Sorano Scott
Jan 12, 2026
5.0
Always polite excellent service. They are very knowledgeable about any questions l have.
CS
Chris S.
Jan 12, 2026
3.0
I got my tires from here, but then was totally different from the experience now. I came back for my alignment to be corrected and the service manager said they fired the guys in the back. So now I have to make another trip back to get this done. When I got my tires from here it was a nice place and clean. It looks now like the upper management doesn't care what the outside of inside looks like. I might have to find another shop.
JC
Jaysun Cousins
Jan 5, 2026
1.0
Complete bait-and-switch. I looked up tires for my son's car on the main website. Chosen tires in his size for his car were Continental PureContact LS in 225/45R17. Lists on the national website for $153.99 each. Reserved them and scheduled an appointment 3 days later. When we got there, the manager (Elijah) said he didn't stock those tires at all, would need to order them, and the price on the website was wrong and they were $100/tire MORE expensive ($400 more in total ABOVE the quoted price). Told him this was unacceptable and showed him the national website. When asked if he would honor the advertised price, he said No. I was met with a shrug and "Well, there's nothing I can do." Needless to say, I did NOT buy those tires. Will not be back for any reason.
DM
Destiny M
Dec 29, 2025
1.0
I just asked them to see if they could see if my car would start and they charged me $135…. I never asked them to look at it just to see if it would crank up and got charged for something that was simple and didn’t need to get charged for especially that much.
SA
Steven Austin
Dec 22, 2025
1.0
I went here for a flat tire a few months ago, and had them replace both rear tires. When I drove out, my pressure sensor alarms were going off so I returned. They then told me that the tires they installed don’t have pressure sensors, and that it would be $250 to install them. I took my car to a small shop further away a few months later to install sensors at less than half the price…where they told me there were indeed pressure sensors in the tires, but on of them was bad. In short, a combination of either flat out dishonesty or the guy behind the counter didn’t know what was going on. I have read the reviews on here…and I know that Tire Choice, as a chain, will do nothing about this because they probably don’t care. But heads up for anyone reading this review to consider the above.
Frequently Asked Questions About Tire Choice Auto Service Centers
What types of auto services does Tire Choice Auto Service Centers offer?
Tire Choice offers comprehensive auto maintenance and repair services including vehicle maintenance, inspections, installations, repairs, roadside assistance, towing services, and check engine services, with a specialization in tire changes featuring top brands like Goodyear and Cooper.
What are the operating hours for Tire Choice Auto Service Centers in Norfolk, VA?
They are open Monday through Friday from 7:30 AM to 7:00 PM, Saturday from 7:30 AM to 6:00 PM, and Sunday from 9:00 AM to 5:00 PM.
Where is Tire Choice Auto Service Centers located?
The center is located at 1700 Monticello Avenue, Norfolk, VA 23517, USA.
How can I contact Tire Choice Auto Service Centers for an appointment or inquiries?
You can reach them by phone at +1 757-627-7741.
Which tire brands are available at Tire Choice Auto Service Centers?
They carry top-quality tire brands including Goodyear, Cooper, Nexen, Kumho, and Ironman.
What is the website to learn more about Tire Choice Auto Service Centers in Norfolk?
Visit https://locations.thetirechoice.com/va/norfolk/1700-monticello-avenue for more information.
Are there any nearby fast food restaurants around Tire Choice Auto Service Centers?
Nearby fast food options include KFC, Chick-fil-A, Cook Out, and Wendy's, great for grabbing a quick bite before or after your auto service visit.
Can I use public transportation to get to Tire Choice Auto Service Centers?
Yes, Hampton Roads Transit bus services operate nearby, making it convenient to reach the center using public transportation.
Are there any cafes near Tire Choice Auto Service Centers for a coffee break?
Yes, Norfolk Coffee & Tea Co. and Charlie's Cafe are nearby cafes where customers can relax with a drink during their visit.
Is there a car wash service near Tire Choice Auto Service Centers?
Jay Jay’s Hand Car Wash is located close by, offering auto detailing and car wash services to complement your maintenance needs.