Certified by Triumph of Harrisonburg • Mar 08, 2026
Reviews
4.8
169 reviews
5 stars
117
4 stars
11
3 stars2
2 stars2
1 star
4
KS
K4AXF Stoneback
Dec 10, 2025
5.0
Friendly staff. Excellent selection.
AJ
Alfonzo Jones
Jul 7, 2021
5.0
I brought my bike in from Wisconsin and they hooked me up. Friendly and great group of guys. I know where to come to get my tires so that I can hit a couple of trails before heading back home. Thanks for the job well done!
DC
Dennis C
Jul 10, 2020
5.0
World-class Triumph Dealership!
We (mostly I) were in the market for a new motorcycle. After doing some initial browsing and research online, I was rather impressed with the Triumph's line of motorcycles. I was specifically eyeing the Bonneville Bobber Black. To our luck, I stumbled across the Triumph of Harrisonburg in Virginia.
My family and I decided to visit the dealership at whim. In hindsight, we should have called in advance to see if the dealership was even open during our environment that we find ourselves living. When we arrived, we were immediately welcomed by Damon. He welcomed us with open arms, and despite the COVID environment and limitations placed on businesses, introduced us to a showroom that was modified to allow their valued customers to browse and look over their many motorcycles.
The showroom was extremely neat and organized, showcasing the features of each motorcycle and even spotlighting a few of of the custom motorcycles available. Needless to say, the dealership had the Bobber Black in stock, and I was immediately drawn to it. However, the other inventory that the dealership had was also very appealing and allowed us to gauge whether the motorcycle was right for us. In addition, the inventory was extremely diverse, having different modifications and color schemes for the same motorcycle model.
I've been to several different motorcycle showrooms and dealerships in my lifetime, and there are a lot of motorcycle dealerships (especially those that are aligned with a maker) that puts out an "air of arrogance and superiority." For a first time motorcyclist, this may come off super intimidating and off putting. The Triumph of Harrisonburg is not one of these, and makes their customers and guests feel welcomed from the start. There is no "rushing" or "pushing" to sell you a product, but rather educate the guest and customer on the features and enthusiasm of riding a particular motorcycle. The dealership is definitely an excellent ambassador to the Triumph brand and make.
The interaction throughout provided by the Triumph of Harrisonburg was nothing short of professional and personalized. From Damon, who worked with us one on one, using his vast knowledge to explain the various details of the motorcycle we were interested in, to Tyler who escorted and led the way through a scenic test ride as well as provide his expert experience with the motorcycles, and Jean who made the final processing of the purchase streamline and effortless for us, makes this dealership by far on of the best motorcycle dealerships in the area. I would definitely recommend for anyone in the state of Virginia and surrounding region to visit this dealership if they are ever in the market for a Triumph motorcycle! (I would recommend also visiting their Facebook page.)
Frequently Asked Questions About Triumph of Harrisonburg
Where is Triumph of Harrisonburg located?
Triumph of Harrisonburg is located at 3211 S Main St, Harrisonburg, VA 22801, USA.
What brands of motorcycles and vehicles does Triumph of Harrisonburg offer?
They offer Triumph and Arctic Cat brands, including motorcycles, ATVs, side-by-sides, and UTVs.
What are the business hours of Triumph of Harrisonburg?
They are open Monday through Friday from 9:00 AM to 6:00 PM, Saturday from 10:00 AM to 4:00 PM, and closed on Sundays.
What types of vehicles and services can I find at Triumph of Harrisonburg?
They provide motorcycle sales, ATV sales, UTV sales, and motorcycle repair services, along with a motorcycle parts store and accessories.
How can I contact Triumph of Harrisonburg for inquiries or support?
You can call them at +1 540-924-1862 or email tyler@triumphofharrisonburg.com for more information.
Does Triumph of Harrisonburg have an online presence where I can learn more?
Yes, you can visit their website at https://www.triumphofharrisonburg.com/ or their Facebook page at https://www.facebook.com/290283161126662 and Instagram handle @triumph_of_harrisonburg.
Are there other automotive dealers nearby that I can visit along with Triumph of Harrisonburg?
Yes, nearby you can find Swartz Auto Sales and City Motors Company, which are also car and used car dealers that offer automotive repair services.
Where can I find automotive parts and accessories near Triumph of Harrisonburg?
Nearby places include Advance Auto Parts and AutoZone, both offering automotive parts, accessories, and some repair services.
What convenient services are available near Triumph of Harrisonburg?
You can find a UPS Access Point location for shipping and courier services and a Miracle Car Wash for vehicle cleaning nearby.
Are there any nearby places to eat or stay near Triumph of Harrisonburg?
Yes, Pano's Family Restaurant offers dining nearby, and Motel 6 provides nearby lodging options for travelers.
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