Triumph of Harrisonburg

4.8
169 reviews

About

Motorcycle DealerATV DealerMotorcycle Gear Accessories StoreMotorcycle Parts StoreMotorcycle Repair ShopUsed Motorcycle Dealer

Location

Triumph of Harrisonburg
3211 S Main St, Harrisonburg, VA
22801, United States

Hours

Reviews

4.7
132 reviews
5 stars
113
4 stars
11
3 stars
2
2 stars
2
1 star
4

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the friendly, knowledgeable, and accommodating staff, highlighting their willingness to assist and provide a welcoming atmosphere.

Sales Experience

Many reviews noted a smooth and enjoyable buying process, with specific mentions of fair pricing and no pressure tactics during sales.

Service Quality

The service department received high marks for efficiency and expertise, with customers appreciating the thoroughness and care taken with their motorcycles.

Inventory and Selection

Customers were impressed with the dealership's extensive inventory and the variety of models available, often exceeding their expectations.

Community Engagement

The dealership is recognized for its strong connection to the community and commitment to customer satisfaction, fostering a loyal customer base.
  • KS
    K4AXF Stoneback
    Dec 10, 2025
    5.0
    Friendly staff. Excellent selection.
  • DC
    Dennis C
    Jul 10, 2020
    5.0
    World-class Triumph Dealership! We (mostly I) were in the market for a new motorcycle. After doing some initial browsing and research online, I was rather impressed with the Triumph's line of motorcycles. I was specifically eyeing the Bonneville Bobber Black. To our luck, I stumbled across the Triumph of Harrisonburg in Virginia. My family and I decided to visit the dealership at whim. In hindsight, we should have called in advance to see if the dealership was even open during our environment that we find ourselves living. When we arrived, we were immediately welcomed by Damon. He welcomed us with open arms, and despite the COVID environment and limitations placed on businesses, introduced us to a showroom that was modified to allow their valued customers to browse and look over their many motorcycles. The showroom was extremely neat and organized, showcasing the features of each motorcycle and even spotlighting a few of of the custom motorcycles available. Needless to say, the dealership had the Bobber Black in stock, and I was immediately drawn to it. However, the other inventory that the dealership had was also very appealing and allowed us to gauge whether the motorcycle was right for us. In addition, the inventory was extremely diverse, having different modifications and color schemes for the same motorcycle model. I've been to several different motorcycle showrooms and dealerships in my lifetime, and there are a lot of motorcycle dealerships (especially those that are aligned with a maker) that puts out an "air of arrogance and superiority." For a first time motorcyclist, this may come off super intimidating and off putting. The Triumph of Harrisonburg is not one of these, and makes their customers and guests feel welcomed from the start. There is no "rushing" or "pushing" to sell you a product, but rather educate the guest and customer on the features and enthusiasm of riding a particular motorcycle. The dealership is definitely an excellent ambassador to the Triumph brand and make. The interaction throughout provided by the Triumph of Harrisonburg was nothing short of professional and personalized. From Damon, who worked with us one on one, using his vast knowledge to explain the various details of the motorcycle we were interested in, to Tyler who escorted and led the way through a scenic test ride as well as provide his expert experience with the motorcycles, and Jean who made the final processing of the purchase streamline and effortless for us, makes this dealership by far on of the best motorcycle dealerships in the area. I would definitely recommend for anyone in the state of Virginia and surrounding region to visit this dealership if they are ever in the market for a Triumph motorcycle! (I would recommend also visiting their Facebook page.)
  • TG
    Techno Guppy
    Jul 29, 2019
    5.0
    Just a shout out to @Triumph of Harrisonburg, Virginia. During our annual bike trip (even after I had them checked by my local dealer) I soon heard some squeaking from the front brakes. We're in Staunton, Virginia as part of our tour and down the road is a Triumph dealer. I call today to see if they can fit me in tomorrow and they took me this afternoon. I arrived to soon realize that my valve gasket seal has been ruptured and I was leaking oil from the engine. The mechanics Steve and Chris stayed late, after normal hours to repair my brakes, change the gasket, swap out old plugs for new (I'm at 40,000 km) and they had it opened up already and suggested it. Two hours or so later I am back on the road with a Rocket III Roadster in tip-top shape. If it had happened at any other point in my trip, it would have been a completely different story. I did buy them a case of beer for their efforts (I had time to walk to the store and back) but their kindness to a out of town biker was beyond amazing. Thanks to all at Triumph of Harrisonburg Virginia. For those in the area, please visit and give some business to this site.

Frequently Asked Questions About Triumph of Harrisonburg

Where is Triumph of Harrisonburg located?

Triumph of Harrisonburg is located at 3211 S Main St, Harrisonburg, VA 22801, USA.

What brands of motorcycles and vehicles does Triumph of Harrisonburg offer?

They offer Triumph and Arctic Cat brands, including motorcycles, ATVs, side-by-sides, and UTVs.