We’re more than just a boat dealer— Bass Pro Boating Center in Ashland is here to help make all your boating and off-roading dreams come true. Whether you’re shopping for a new boat or ATV, looking for parts or service, ready to repower your boat, or just want advice, we have you covered. We are the home of America’s Favorite Boats, the world’s largest Mercury® outboard retailer and a proud retailer of TRACKER OFF ROAD™ ATVs and UTVs and TRAILSTAR utility trailers. Shop our boat showroom inventory of TRACKER ®, NITRO ®, SUN TRACKER ®, REGENCY ®, TAHOE ®, MAKO ®, and Ascend Kayaks to get on the water and start making memories.
Mixed reviews on customer service; some employees are praised for their knowledge and helpfulness, while others received complaints for being unresponsive or rude.
Product Selection
Customers appreciate the wide variety of outdoor products, particularly in fishing and camping, but some noted issues with stock availability and pricing.
Store Experience
The store is described as large and visually appealing, providing a fun atmosphere for browsing, though some customers reported cleanliness issues.
Restaurant Quality
The restaurant received mixed feedback, with some enjoying the food while others found it lacking in quality and service.
Pricing Concerns
Customers expressed concerns about high prices on certain items, particularly in the firearms and ammunition sections.
CK
Can Kara
Sep 15, 2025
4.0
Beautiful but lacks in the knife section for budget knives like Buck. Rest are above 100-300$
HM
Heather McGarvey
Aug 10, 2025
5.0
Loved it
MO
M-L Outdoors
Jul 31, 2025
5.0
Huge selection and multiple different sections for most outdoor things you’re looking for. Good experience
JJ
J
Jul 18, 2025
5.0
We were on the market for a Suntracker Party Barge, and had already worked with two other locations on the matter: Henrico sold the boat after we had been interested (which is fine but never notified us the boat was sold). We had almost drove there the day of from an hour away. Hampton had the boat for which we put a deposit down same day and we drive two hours only to come to find out we could not take the boat the same day-even after offering to pay in cash. (Absurd, we learned later they could have expedited the boat final inspection, and let us leave with temporary tags). We luckily were able to get the boat transferred to Ashland where the customer service was 1000x better. We worked with Lacy and she went above and beyond to work with us (living in MD and wanting to buy and title/register in VA). She made special arrangements so I could sign paperwork at a location up in MD. She also worked hard to ensure we met the deadlines to get a gift card offer, and extended motor warranty. If you are looking to buy a boat with bass in the central VA area GO WITH ASHLAND.
BP
B. Pierce
Jun 13, 2025
5.0
Kevin and Chris are very helpful in Rods and Reels.
Frequently Asked Questions About Bass Pro Shops/Cabela’s Boating Center
What products and services does Bass Pro Shops/Cabela’s Boating Center in Ashland offer?
They offer new boats and ATVs from brands like TRACKER, NITRO, SUN TRACKER, REGENCY, TAHOE, MAKO, and Ascend Kayaks. They also provide parts, service, boat repowering, and advice to customers.
What are the Bass Pro Shops/Cabela’s Boating Center's hours of operation?
They are open Monday to Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 7:00 PM.
Where is Bass Pro Shops/Cabela’s Boating Center located?
They are located at 11550 Lakeridge Parkway, Ashland, VA 23005, USA.
What payment options are accepted at Bass Pro Shops/Cabela’s Boating Center?
They accept American Express, Cash, Check, Discover, Financing options, Mastercard, and Visa.
Are there any discounts or special offers available at the Bass Pro Shops/Cabela’s Boating Center?
Yes, customers receive a VIP Owners Discount Card with the purchase of a boat or ATV.
Which popular brands of boats and off-road vehicles can I find at Bass Pro Shops/Cabela’s Boating Center?
They carry TRACKER, SUN TRACKER, REGENCY, TAHOE, NITRO, MAKO, and Ascend Kayaks, as well as TRACKER OFF ROAD ATVs and UTVs.
Is there a nearby option for dining before or after visiting Bass Pro Shops/Cabela’s Boating Center?
Yes, you can visit the Islamorada Fish Company or the Fish Company Restaurant located within Bass Pro for seafood and American cuisine.
Where can I stay overnight if visiting Bass Pro Shops/Cabela’s Boating Center from out of town?
Nearby accommodations include WoodSpring Suites and WoodSpring Suites Ashland - Richmond North for comfortable lodging options.
Is there a sporting goods or outdoor gear store near Bass Pro Shops/Cabela’s Boating Center?
Yes, Cabela's and Bass Pro Shops are nearby and offer a variety of outdoor gear, sporting goods, and shoes.
Can I get my boat serviced or repowered at Bass Pro Shops/Cabela’s Boating Center?
Yes, they provide boat servicing and repowering as part of their offerings to customers.