Tracker Boating Center

We’re more than just a boat dealer— Tracker Boating Center in Rice Lake is here to help make all your boating and off-roading dreams come true. Whether you’re shopping for a new boat or ATV, looking for parts or service, ready to repower your boat, or just want advice, we have you covered. We are the home of America’s Favorite Boats, the world’s largest Mercury® outboard retailer and a proud retailer of TRACKER OFF ROAD™ ATVs and UTVs and TRAILSTAR utility trailers. Shop our boat showroom inventory of TRACKER ®, NITRO ®, SUN TRACKER ®, REGENCY ®, TAHOE ®, MAKO ®, and Ascend Kayaks to get on the water and start making memories.