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Northwoods Ford is your trusted destination for customer-first service, transparent pricing, and top-tier auto care in the heart of Wisconsin. At our Ford dealership in Minocqua, WI, we take pride in building long-term relationships through low-pressure sales and fast, flexible financing options for every budget. Browse our expansive inventory featuring the latest new Ford Explorer and Bronco models alongside reliable pre-owned trucks, all backed by competitive market pricing and five shared dealership inventories. Plus, with our full-service collision center and convenient Ford Pickup & Delivery™ options, keeping your vehicle in peak condition has never been easier. Stop by Northwoods Ford today!
Had a flat tire on my SUV. Wasn’t very friendly to even begin with, even when I originally called on the phone. Got there, whoever was helping wasn’t too friendly to me. Kept taking phone calls and getting interrupted while trying to talk to the advisor. I had to wait while I was in there, eventually getting frustrated before I just decided to leave.
Im all the way from central Illinois and this was my first encounter with the town of Minocqua. Not a good one so far.
KP
Kristopher Pinkerton
Sep 10, 2026
5.0
Sophia introduced herself back a couple of weeks ago and we set up an appointment to meet so that I could test drive and compare new F150's from the dealership. Sophia spent about two hours with me answering all my questions and accommodating two test drives. She also spent time researching additional dealerships that had F150's in the specific package, powertrain, and color I was looking for. I am extremely grateful for her dedication and willingness to help steer me into the right vehicle. Unfortunately, due to circumstances outside of her control, we were not able to get the deal done. However, it is my intention to utilize this dealership for all of our Ford service and future warranty work when necessary. Sophia was professional, honest, and very helpful in directing our needs. I highly recommend her and the dealership!
MP
Mandi Paulson
Sep 5, 2026
5.0
This was the best vehicle buying experience I’ve ever had. Usually, vehicle buying is a stressful and painful process for me, but Kendra, Stacy, and the rest of the team were upfront, honest, accommodating, and friendly the entire time. I will definitely purchase from them again. I recommend Northwoods Ford to anyone looking for a pleasant experience, especially anyone that doesn’t especially enjoy the process of purchasing a vehicle. Thank you, again!
CT
Coltin Taylor
Aug 15, 2026
1.0
Customer service was good while purchasing but after the process was complete they haven’t responded to us about payment due or anything. Tried calling numerous times in the past two weeks and keep getting answering machines or promises of calls back with nothing. I’m pissed.
CC
Cory Casari
Aug 12, 2026
5.0
Kendra was an amazing! Got me the truck i needed at the price I needed! I will do business with her again!
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