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Parsons of Eagle River, INC.

4.7
(389 reviews)

Business Details

5353 WI-70, Eagle River, WI
54521, United States
(715) 479-4461
http://www.parsonsofeagleriver.com

About

Car DealerAuto MaintenanceAuto Parts & AccessoriesAuto Repair ShopAuto Detailing Service
For over 80 years, Parsons of Eagle River has been serving customers with quality new and used cars, trucks, and SUVs. As your Woodruff, WI dealer alternative, we are your destination for top Chevrolet and Buick models like the rugged Silverado or the roomy Enclave. With certified parts and service department, we keep your vehicle well-tuned and running like new. Rhinelander and Woodruff, WI Chevrolet and Buick drivers can visit our hours and directions page to reach our dealership.

Location

Parsons of Eagle River, INC.
5353 WI-70, Eagle River, WI
54521, United States

Hours

Monday7:30 AM - 5:30 PM
Tuesday7:30 AM - 5:30 PM
Wednesday7:30 AM - 5:30 PM
Thursday7:30 AM - 5:30 PM
Friday7:30 AM - 5:30 PM
Saturday8:00 AM - 1:00 PM
SundayClosed

Products & Services

1 list · 9 items

Explore offerings from Parsons of Eagle River, INC. on 5353 WI-70 in Eagle River, with popular services available at this location.

services

9 items

services

Auto Body Repair
Auto Appraiser
Auto Air Conditioning Service
Oil Change
Tire Finder
GM Accessories
Parts Warranty
Collision Shop
Parts Inquiry

Reviews

4.7
389 reviews
5 stars
332
4 stars
27
3 stars
8
2 stars
5
1 star
17
  • JH
    Jonathon Helsius
    Jun 25, 2026
    5.0
    I was assisting my sister-in-law with finding a less expensive vehicle after my brother died recently. We went to Parsons and found a 2024 GMC Terrain AT4. The salesman, Jeremy Schlitt, jumped into action and really went above and beyond to assist. My sister-in-law is deaf and Jeremy was super clear and patient with her to make sure she understood everything. We decided to purchase the vehicle. The buying process went quickly and smoothly. She was given a very thorough tour of all departments she might need to visit. When Jeremy delivered the vehicle, he took great care to patiently go over all vehicle options and features. I have never been more impressed with a car buying experience. I wish I could give ten stars.
  • JW
    Joshua Wiger
    Jun 25, 2026
    3.0
    I looked into 2023 Chevrolet Traverse Premier (VIN: 1GNEVKKWXPJ272216 )(stock#PJ272216A )on behalf of a friend who was considering purchasing it. Having worked in the automotive industry, I routinely review CARFAX reports before recommending a used vehicle. The dealership provided an AutoCheck report that showed no accidents or damage reported. However, after obtaining a CARFAX report, I found two documented damage events: one reported as minor damage and another reported as minor to moderate damage. To the salesperson’s credit, she was professional, apologetic, and explained that she knew the previous owner. She shared after looking into it that one incident involved backing into an object and the other involved a deer strike. I appreciated her willingness to discuss the vehicle’s history. My concern is not that the vehicle had prior damage, as many properly repaired vehicles can provide years of reliable service. My concern is that a vehicle marketed as CarBravo Certified should be held to a high standard of transparency. A documented damage history can affect future resale and trade-in value, and buyers deserve to know that information before making such a significant purchase. Had my friend relied solely on the AutoCheck report provided by the dealership, they likely would have purchased the vehicle without knowing about the two reported damage events. Discovering that history later, when trading or selling the vehicle, could create unnecessary frustration and leave a customer feeling misled, even if the vehicle itself performed well. I understand that some smaller dealerships choose to provide AutoCheck instead of CARFAX due to the cost. However, transparency is one of the most important aspects of selling a used vehicle. Providing complete and accurate history builds trust, protects a dealership’s reputation, and allows customers to make informed decisions. For the benefit of prospective buyers, I have attached the CARFAX report for the 2023 Chevrolet Traverse Premier (VIN: 1GNEVKKWXPJ272216) so others can review the vehicle’s documented history and make an informed purchasing decision.
  • KT
    Keith Teuber
    Jun 10, 2026
    4.0
    Good people to work with
  • CD
    Carol Duckworth
    May 31, 2026
    5.0
    Great for Service like oil change, tire rotation and alignment.
  • JS
    Judy Stoney
    May 30, 2026
    5.0
    Excellent service from Dave (Collison Manager) for the warranty replacement of our 2025 Chevy Traverse's Fin Roof Antenna. Dave was professional, efficient, prompt and friendly in both communication and servicing of our vehicle! Very satisfied!! We will use Parson's for any future vehicle service needs! Thank you Dave:)

Frequently Asked Questions About Parsons of Eagle River, INC.

What types of vehicles does Parsons of Eagle River, INC. offer?

Parsons of Eagle River offers quality new and used cars, trucks, and SUVs, including top Chevrolet and Buick models like the Silverado and Enclave.

Where is Parsons of Eagle River, INC. located?

The dealership is located at 5353 WI-70, Eagle River, WI 54521, USA.

Brand Certified Facts from Parsons of Eagle River, INC.

This information is certified by Parsons of Eagle River, INC. and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified July 05, 2026Yext Knowledge Graph
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