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Parsons of Eagle River, INC.

4.7
(394 reviews)

Business Details

5353 WI-70, Eagle River, WI
54521, United States
(715) 479-4461
http://www.parsonsofeagleriver.com

About

Car DealerAuto MaintenanceAuto Parts & AccessoriesAuto Repair ShopAuto Detailing Service
For over 80 years, Parsons of Eagle River has been serving customers with quality new and used cars, trucks, and SUVs. As your Woodruff, WI dealer alternative, we are your destination for top Chevrolet and Buick models like the rugged Silverado or the roomy Enclave. With certified parts and service department, we keep your vehicle well-tuned and running like new. Rhinelander and Woodruff, WI Chevrolet and Buick drivers can visit our hours and directions page to reach our dealership.

Location

Parsons of Eagle River, INC.
5353 WI-70, Eagle River, WI
54521, United States

Hours

Monday7:30 AM - 5:30 PM
Tuesday7:30 AM - 5:30 PM
Wednesday7:30 AM - 5:30 PM
Thursday7:30 AM - 5:30 PM
Friday7:30 AM - 5:30 PM
Saturday8:00 AM - 1:00 PM
SundayClosed

Products & Services

1 list · 9 items

Explore offerings from Parsons of Eagle River, INC. on 5353 WI-70 in Eagle River, with popular services available at this location.

services

9 items

services

Auto Body Repair
Auto Appraiser
Auto Air Conditioning Service
Oil Change
Tire Finder
GM Accessories
Parts Warranty
Collision Shop
Parts Inquiry

Reviews

4.7
394 reviews
5 stars
337
4 stars
27
3 stars
8
2 stars
5
1 star
17
  • SN
    Sheri Nelson
    Aug 12, 2026
    5.0
    Very friendly staff. Made purchasing a car non stressful and I even got presents!!! Very good experience.
  • CR
    Charlie Rice
    Aug 12, 2026
    5.0
    I had a screw in my tire, took it to Parsons without an appointment and their service department was able to repair it and got me going again. Great service.
  • JH
    John Hofmann
    Aug 6, 2026
    5.0
    Very pleased with the sales and financial team that handled our purchase of a new Blazer.
  • JM
    J M
    Jul 29, 2026
    5.0
    Mike within the service center was great to work with on a third party warranty repair.
  • JW
    Joshua W
    Jun 25, 2026
    3.0
    I looked into 2023 Chevrolet Traverse Premier (VIN: 1GNEVKKWXPJ272216 )(stock#PJ272216A )on behalf of a friend who was considering purchasing it. Having worked in the automotive industry, I routinely review CARFAX reports before recommending a used vehicle. The dealership provided an AutoCheck report that showed no accidents or damage reported. However, after obtaining a CARFAX report, I found two documented damage events: one reported as minor damage and another reported as minor to moderate damage. To the salesperson’s credit, she was professional, apologetic, and explained that she knew the previous owner. She shared after looking into it that one incident involved backing into an object and the other involved a deer strike. I appreciated her willingness to discuss the vehicle’s history. My concern is not that the vehicle had prior damage, as many properly repaired vehicles can provide years of reliable service. My concern is that a vehicle marketed as CarBravo Certified should be held to a high standard of transparency. A documented damage history can affect future resale and trade-in value, and buyers deserve to know that information before making such a significant purchase. Had my friend relied solely on the AutoCheck report provided by the dealership, they likely would have purchased the vehicle without knowing about the two reported damage events. Discovering that history later, when trading or selling the vehicle, could create unnecessary frustration and leave a customer feeling misled, even if the vehicle itself performed well. I understand that some smaller dealerships choose to provide AutoCheck instead of CARFAX due to the cost. However, transparency is one of the most important aspects of selling a used vehicle. Providing complete and accurate history builds trust, protects a dealership’s reputation, and allows customers to make informed decisions. For the benefit of prospective buyers, I have attached the CARFAX report for the 2023 Chevrolet Traverse Premier (VIN: 1GNEVKKWXPJ272216) so others can review the vehicle’s documented history and make an informed purchasing decision.

Frequently Asked Questions About Parsons of Eagle River, INC.

What types of vehicles does Parsons of Eagle River, INC. offer?

Parsons of Eagle River offers quality new and used cars, trucks, and SUVs, including top Chevrolet and Buick models like the Silverado and Enclave.

Where is Parsons of Eagle River, INC. located?

The dealership is located at 5353 WI-70, Eagle River, WI 54521, USA.

Brand Certified Facts from Parsons of Eagle River, INC.

This information is certified by Parsons of Eagle River, INC. and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified August 30, 2026Yext Knowledge Graph
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