Triumph of Harrisonburg

Reviews

• LH

  Larry Humphrey

  Aug 3, 2026
  1.0
  Your parts manager, Chris is price gouging, illegally I might add. The official Triumph n.o.s., o.e.m. parts listing shows the part I wanted at the official price listing of $18.40. Chris, told me he wanted $69.00 for the n.o.s. part and said he could charge me any price that he wanted to. How can Chris, make up any price he wants and ignore Triumph's official price listing for the part. I do believe that fringes on the border of being illegal! So, be forwarded the price Chris, quoted you for your part maybe not be correct! Double check Triumph's official parts listing, before you purchase anything from Triumph of Harrisonburg....and, beware of the part's manager, Chris!
• LL

  Larry

  Aug 3, 2026
  1.0
  BEWARE!!! I called wanting to purchase a part for my Triumph Rocket lll motorcycle, after Engle Triumph,  suggested that I call your dealership, because they said their parts locator database said the part was in inventory at your location. I told Chris, the part number, for the item, and that I wanted to purchase it. The part is listed for $18.40 on all official Triumph oem part listed websites, and confirmed by several, online website, dealerships including Engle Triumph Motors (the dealership that suggested for me to call your location) Chris, told me that he would not sell the part to me for $18.40. He told me that he could sell the part for any price he wanted to, and that he didn't care what Triumph's official listing for the part was. He told me that if I wanted the part, it would cost me $69.00. I explained to him that Triumph's official price listing for the part was $18.40. Again, Chris told me that he didn't care what the part listed for and if I wanted I would have to pay him the $69.00. I told Chris, I wanted to speak to the deslership manager, about the price discrepancy. He started getting quite blunt with me, and told me he was the manager. When I demanded to speak to a manager or someone besides him, he said, "there weren't any, and "they would just cuss me out away." My question to you, is how can your dealership allow the parts manager to set his on prices for in-stock and on-hand parts, that you have in your inventory? Why does your dealership intentionally ignore Triumph's official price listing for oem parts, and how can your dealership charge any price you want to charge? I honestly feel like something is very wrong with the whole ordeal and borderline criminal. I am very disappointed with the experience and unprofessional conduct that I had with the representative of your dealership today and particularly with your parts manager, Chris.
• LA

  Larry Anderson

  Jul 5, 2026
  5.0
  Really enjoyed visiting this shop for the first time as everyone was very friendly and helpful. It's a rather unique arrangement with a car dealership and Triumph dealership in one storefront. Triumph was well represented and well stocked with lots of inventory. Looking forward to having my Tiger serviced here later this year.
• JJ

  James

  May 9, 2026
  1.0
  Hard pass! Tyler never followed up on request as I was ready to buy and found the same bike a year newer for 3k less in NJ. A lot of razzle dazzle. For the most part most not all Triumph dealers are BS. R
• DC

  Dennis C

  Jul 10, 2020
  5.0
  World-class Triumph Dealership! We (mostly I) were in the market for a new motorcycle. After doing some initial browsing and research online, I was rather impressed with the Triumph's line of motorcycles. I was specifically eyeing the Bonneville Bobber Black. To our luck, I stumbled across the Triumph of Harrisonburg in Virginia. My family and I decided to visit the dealership at whim. In hindsight, we should have called in advance to see if the dealership was even open during our environment that we find ourselves living. When we arrived, we were immediately welcomed by Damon. He welcomed us with open arms, and despite the COVID environment and limitations placed on businesses, introduced us to a showroom that was modified to allow their valued customers to browse and look over their many motorcycles. The showroom was extremely neat and organized, showcasing the features of each motorcycle and even spotlighting a few of of the custom motorcycles available. Needless to say, the dealership had the Bobber Black in stock, and I was immediately drawn to it. However, the other inventory that the dealership had was also very appealing and allowed us to gauge whether the motorcycle was right for us. In addition, the inventory was extremely diverse, having different modifications and color schemes for the same motorcycle model. I've been to several different motorcycle showrooms and dealerships in my lifetime, and there are a lot of motorcycle dealerships (especially those that are aligned with a maker) that puts out an "air of arrogance and superiority." For a first time motorcyclist, this may come off super intimidating and off putting. The Triumph of Harrisonburg is not one of these, and makes their customers and guests feel welcomed from the start. There is no "rushing" or "pushing" to sell you a product, but rather educate the guest and customer on the features and enthusiasm of riding a particular motorcycle. The dealership is definitely an excellent ambassador to the Triumph brand and make. The interaction throughout provided by the Triumph of Harrisonburg was nothing short of professional and personalized. From Damon, who worked with us one on one, using his vast knowledge to explain the various details of the motorcycle we were interested in, to Tyler who escorted and led the way through a scenic test ride as well as provide his expert experience with the motorcycles, and Jean who made the final processing of the purchase streamline and effortless for us, makes this dealership by far on of the best motorcycle dealerships in the area. I would definitely recommend for anyone in the state of Virginia and surrounding region to visit this dealership if they are ever in the market for a Triumph motorcycle! (I would recommend also visiting their Facebook page.)

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