University Ford Durham

Reviews

• SD

  Stacey Daniels

  3 days ago
  5.0
  University Ford is a fantastic place to purchase a vehicle! I bought my Bronco there just a few days ago, and I was completely satisfied from the moment I walked through the doors to the time I drove away with my SUV. The salesmen are amazing. They help you find the exact car that you want at a fair price. Not only that, they’re very personable and informative. Get your next car, truck, or SUV at University Ford. You won’t be sorry!
• MP

  Michael Piracci

  May 10, 2026
  5.0
  If you're looking to buy a new Ford, I recommend contacting James Lee at University Ford in Durham. After test driving the Maverick at a closer dealership, we took several weeks to decide on the model and options we wanted. Throughout that time, James checked in with us regularly but in a very low-key way. When I asked James and several other dealers for their best out-the-door price, he responded promptly and accurately — and most importantly, University Ford matched it. Pickup of our new truck was smooth and hassle-free.
• RB

  Rick Baker

  May 8, 2026
  5.0
  I had a great, low-pressure experience and my sales representative Bobby Woodell was awesome. The pricing was good and the dealership found multiple rebates and discounts to reach a great price. I had to wait ~2 weeks for my selected truck to be delivered, and my out the door price went down (!) from what we had pre-negotiated because they found new discounts. Highly recommend.
• TR

  Tyler Rose

  May 1, 2026
  5.0
  Picked up my new Ford Ranger Raptor from University Ford Durham this week and the whole experience was great. The whole process was straightforward and fair, and finance was quicker than expected. Sebastian was my salesman and he was awesome, knew the truck inside and out, and made the whole thing painless. He followed up after the sale to make sure everything was good with the truck, which I really appreciated. Loving the Raptor so far. Ask for Sebastian!
• MM

  Mike Morgan

  Apr 25, 2026
  5.0
  just now New Best service department and customer service, stellar dealership. I was traveling through Durham and had transmission issues just outside of warranty. I called Universiry Ford and Daniel Brown, my Service Rep, said they were fully booked but they would try their best to take a look, on a Saturday. He fit me in, found the issue which was due to my Home dealership overfilling my transmission during service and took care of it. The truck was serviced, cleaned, reset, and I was back on the road in just a few hours and all without an appointment or prior history with this dealership. He even took the time to explain what they found, how they fixed it, and still test drove it to ensure it was good to go before I left. They did all this while I was at the hospital with my Dad, so definitely needed the truck to get everyone back home. Daniel Brown and his team are amazing and certainly put the customer first, I cant say enough about the professionalism and they saved me from being stuck out of town without a vehicle.

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