Serra Ford of Gaylord

Reviews

• DS

  Denise Smith

  2 days ago
  5.0
  What an amazing staff at this dealership! Traveling from Southern New Jersey to Mackinac Island we experienced some engine trouble in our vehicle. Dave and Josh came to our rescue by trying to pinpoint the problem spent over an hour with us so kind and caring. If I lived closer, this would certainly be my dealership!
• CF

  Carlos Felix

  Oct 5, 2026
  5.0
  If I could give 10 stars, I would. We went to another dealership hoping to get into an F-150 and had a horrible experience. They weren’t upfront with us about some issues with the truck we were looking at, so we left and stopped by Serra on our way home, honestly not expecting anything great. We saw a truck we were interested in and walked inside to ask about a test drive. Within seconds of seeing us, Gabe asked if we needed help and got things moving at, I’m not kidding, lightning speed. He had the keys and dealer plate ready within seconds. When I hopped into the truck, my wife and I noticed another truck sitting across the lot, the exact kind of truck we had been searching for for months. While I was out on my first test drive, Gabe ran back inside, grabbed the keys for the other truck, and had all of his spreadsheets and numbers ready to go by the time I got back. From getting the keys to finalizing our paperwork, I counted one hour and 48 minutes. Gabe went back and forth with Ford Credit to get us the absolute best rate possible and made sure we received every deal and discount we qualified for. We’ve been lifelong Ford buyers, and this experience is exactly why we’ll continue coming back. This man was literally out of breath from running back and forth to finance and out to the detail bay, making sure we left with a completely clean truck and the best deal possible. He even stayed about 30 minutes past closing to make sure the truck was connected to our FordPass app and walked us through every detail before finally shaking our hands goodbye. If you’re in the market for a vehicle, new or used, and you’re serious about buying, Gabe is your guy. Thank you, Gabe. I’ve wanted a new truck for myself for a very long time, and we finally found it. And thank God that other guy pulled out of the deal. 😂
• JS

  Jennifer Shankleton

  Sep 29, 2026
  5.0
  Great service! We broke down on a Sunday 300 miles from home in Gaylord and Sierra Ford worked great with us the next day to get it fixed and ready for us to pick up Tuesday Morning. We appreciate communication and quick turnaround!
• OR

  Oryonah Ross

  Sep 24, 2026
  2.0
  I chose to purchase my Ford Explorer from Serra Ford Gaylord because I had such a great experience with Serra in Traverse City. I assumed all Serra dealerships would provide the same level of customer service, so I decided to buy closer to home. Jake has been wonderful to work with throughout this process. He's been professional, responsive, and has genuinely tried to help, and I truly appreciate his efforts. Unfortunately, my experience after the purchase has been extremely disappointing. I've owned my Explorer for about a month, but I've only been able to drive it for about seven days because it has remained in the service department with an ongoing stalling issue. Despite multiple repair attempts, the issue has yet to be resolved. As a single mom, I depend on my vehicle every day to get to work and take care of my family. Instead, I've been left without the reliable transportation I expected when I made this purchase while continuing to make payments on a vehicle I can barely use. I understand that mechanical issues can happen, but I did not expect a vehicle I had just purchased to spend more time in the shop than in my driveway. My hope is that Serra Ford Gaylord will provide a lasting solution so I can finally have the dependable vehicle I believed I was purchasing.
• JH

  Jonathon Holmes

  Sep 23, 2026
  1.0
  This service department accuses me a veteran, whom has combat service of stolen valor, whom asked for the Veterans discount and had to ask twice about it. Discount given after asking twice thankfully. Asked about the Ford service goodwill plan of a vehicle breaking down after the powertrain warranty window of 60,000 miles. A 2024 Ford breaking down on 2 separate occasions in one month in August 2026. Look at my carfax report to show a highly painted car mind you. Get lemons make lemonade, right? Not really exactly. Upon returning to dealer to get some answers after talking to 2 different reps on ford customer relations line on 2 separate occasions on different days of the weekday. Told I should have started a claim while under repair by Ford customer service and Mr. Josh the dealerships service manager. If this was supposed to be done why was I not informed about this practice just given ford customer #. A common roadblock made by Ford dealerships to have a good reason to deny goodwill plan to reimburse faults in workmanship while building the car according to Google search engine. Suppose why service contracts are sold? Hmmm. The game is played very well by dealerships so no money comes out of thier pocket nor Ford motors. Filed a negative claim against Serra Ford Gayord Michigan. I will not sit here and badger a dealership whom does it to themselves. Why didn't this service manager say show military id and discount given, but no this man has to go into stolen valor as if I am some liar whom has a disabled veteran plate, ball cap with medals (I know these are bought online anywhere), and then showed my military id to shut his game playing attitude up permanently to discourage me from using the benefit. Service manager stated after seeing id stated we do right to our veterans of the area. The gentleman was caught in the act B. S. me. This gentleman had a plate about having God and dealing with life or society in his office. What kind of hypocrisy does he think he carries around in his head? (I am not one to judge him only his behavior). Forgive not 7 but 77 times? Love one another as you would yourself perhaps? Deal with these individuals and find out these folks are all about material plus discouragement and not customer relations. Aka money in thier hands only. Do not take my word for it find out yourself plus read other reviews about the service department, or be swindled. I will go anywhere except Serra Ford or Alpena Ford as long as this car is owned by myself. Doing it to themselves I can only guess. Great place to start an established business of Henry Ford and his ancestors! (um not!)...